Social Media 101-Just Get Started

© Constant Contact 2016

Basics of Social MediaThe why, the what, and the how for your small business or nonprofit


Sandra FloresBusiness Solutionist

Email: [email protected]: 832-915-0706

Welcome To Social Media 101

"We provide our motivated clients money making processes. So they can be more productive, create more sales, stronger

relationships and grow their business rapidly.”

Par-ti-ci-pate

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

Why are we here today?Why are we here today?

Need help? You are not alone.

of small businesses

need help withsocial media marketing- Constant Contact Small Business Survey

of nonprofits need help

withsocial media

marketing- Constant Contact Nonprofit Pulse Survey

Social media looks really interesting but...I’ll never have millions of fans.

Using new marketing tools sound great but...I don’t know what to say on social media.

Reading what’s being said sounds useful but...I’ll never have a dedicated staff to do it right.

I hear about new tools and networks every day but...I just don’t have the time to stay current.

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Within a 5 year time span ...10% of small businesses

used social media marketing.

Source: Constant Contact Small Businesses Then & Now study

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That went up toa whopping 87% of small businesses

using social media marketing!

Source: Constant Contact Small Businesses Then & Now study

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You have all you need

to get started!• Loyal, happy customers •Great customer experience• Interesting things to say!

Agenda

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1.Why use social media?2.The top 5 social networks3.What do I say?4.Get started today

Agenda

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1.Why use social media?2.The top 5 social networks3.What do I say?4.Get started today

1. Why use social media?

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74% of shoppers use social media to guide purchases

Source: ODM Group43% purchase a product shared or favorited by a friend

Source: Vision Critical

84% of social media users share to show their support for a cause

Source: New York Times

•It influences decisions

Engagement is the new word of mouth

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Entice to stay in touch

Engage people

Engagement drives social visibility

Provide a “wow!”experience

Agenda

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1.Why use social media?2.The top social networks3.What do I say?4.Get started today

2. The top social networks

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The “Top” Social Media networks

Facebook LinkedIn Twitter Pinterest Instagram


What is it?

Post this:How

often?Busines

s benefit

Largest social sharing site for users and businessesText, links, photos and videos that engage, inform and promote1-2 X per dayReach large audiences, advertising platform


What is it?

Post this:

Social networking for businessesContent about your business, your expertise, curated contentAt least 2 X per weekEstablish your expertise, network within your industry.

How often?

Business

benefit


What is it?

Post this:

Social conversation and information sharingLinks to news and blog posts, photos, videosAt least 5 X per dayFastest way to reach your audience, customer service

How often?

Business

benefit


What is it?

Post this:

Social site where users pin images to boards of things they likeImages of products, tips, digital content, and interestsAt least 5 X per dayPins can get found by search or chance and direct back to your site

How often?

Business

benefit


What is it?

Post this:

Mobile app for photo and video sharingPhotos and videos of your biz, products and peopleAt least 1 X per dayFollowers get to know you and your biz through images

How often?

Business

benefit22

Agenda

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3. What do I say?

3. What do I say?

Go for it on Social Media! Make your posts work for you.

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50% 30% 20%Share interesting

and entertaining posts.

Offer helpful

information.Promote your

business.

50% Share interesting and entertaining posts

3. What do I say?

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30% Offer helpful information.

3. What do I say?

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20% Promote your business.

3. What do I say?

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3. What do I say?

Insert Picture

4 people like this.1 share 29

3. What do I say?

Susan Jones likes this.Susan Jones Let’s go!November 20

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LikesSharesForwardsWord-of-mouth

Reach your customers where they are.

3. What do I say?

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338average number of friendsper adult Facebook usersource: Pew Research Center

3. What do I say?

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SMALLi s b ig!

5 Likes

3 Shares

5 Comments

3

21

7

53

1

9

4

23

2

5

1

1 Like

22

4

3 Shares5

2

1

63 Comments

5

1

73

2

3. What do I say?

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Agenda

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3. What do I say?

4. Get started today

Tip 1: Create your page• Page vs. profile

• Facebook.com/pages/create

• Fill out info• Add logo and cover photo

Start with Facebook

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Tip 2: Tell people you’re there!• Email marketing•Website/blog• In your store/office• Business cards• Add social links to everything• Follow your best customers and engage them

Start with Facebook

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Tip 3: Start posting• Post 1-2 X per day• Use the 50% 30% 20% rule• Pay attention to likes, comments and shares• Ask your audience

Start with Facebook

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Tip 4: Repurpose everything

Start with Facebook

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Tip 5: Make social media...

Start with Facebook

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work for you.• Share email newsletters• Post offers• Share photos• Give advice• Ask questions

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Tip 6: Save time with simple tools• Schedule your posts with Facebook

or Hootsuite• Set up searches to monitor what

others are saying• Spend 20 minutes at a time, 3-5

times a week

Start with Facebook

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M T W T F

Time: morning Time: noon Time: morning Time: noon Time: noonPost: Monday motivation quote

Post: Check out these tips

Post: Interesting fact

Post: What’s new at our business

Post: Just for fun!

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Don’t forget about email

Use social to drive people back to your email list.

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Install a Sign-up Form App to FBFacebook Business Page

Create fun posts with a request to subscribe – try using images

Social media platforms

Include a sign-up form URL in profile bioInstagram

Create a beautiful image detailing how to subscribe – include link in commentPinterest

Bio pages Include a sign-up form URL in profile bios to gather most interested subscribers

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Get fans’ attention with the Facebook Sign-up Form App.

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Extend your reach with the Social Share tool.

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Use your Facebook and Instagram photos in your emails.

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• Use the Share Bar• Ask people to like, share,

retweet, pin• Add social media buttons


Emails with social sharing buttons increase click-through rates by

158%

Next steps

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1.Decide which social networks are right for you

2.Just beginning? Start with Facebook3.Make it easy for people to find and

follow you4.Use the 50% 30% 20% rule for content5.Schedule out your posts, plan weekly6.Repurpose your emails, promotions on

social


All the channels that matter.Email. Mobile. Social.

Grow with Constant Contact

All the marketing campaigns you need together in one place.

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

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Questions?