Social Lens Research: MocoSpace Community Check In, Hispanic Millennials Entertainment Consumption Trends

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    02-Jul-2015

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A collaborative research effort by Social Lens Research and MocoSpace to put forth key findings on Hispanic smartphone usage trends, including entertainment and spending habits.

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  • 1. Community Check-in:Hispanic Millennial Entertainment Consumption TrendsOctober 21, 2014@JulieDiazAsper1

2. THE US POPULATION ISGETTING MORE HISPANICSources:Pew,AHAA54.1 million Hispanics1 in 4of US births are Hispanic1 in 5 teensis of Hispanic decentEvery 30 seconds,a Hispanic turns18 years old2 3. HISPANIC MILLENNIALSSource:Experian,Pew21 millionHispanic Millennials21% of USMillennial Population55% US Born18 to 34 year olds3 4. A LOOK AT ENTERTAINEMENTCONSUMPTION OF HISPANIC MILLENIAL28% of respondents wereHispanic Millennials (367)50% male/50% female51% are parents1,298 MILLENNIALS SURVEYED4 5. MUSIC IS THE TOP ENTERTAINMENT CATEGORYFOR HISPANIC MILLENNIALS1LISTENING TO MUSIC77%2SOCIAL MEDIA56%3WATCH VIDEOS/TV/MOVIE54%4PLAY GAMES46%5WATCH SPORTS44%5TOP OVERALL ENTERTAINMENT CONSUMPTIONCommunity Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 6. 60% SPEND AT LEAST 3 HOURS A DAYON ENTERTAINEMENT5 Or More Hours38%More Than 3 To 5 Hours22%About 2 To 3 Hours24%Less Than 1 Hour12%Dont Spend Much Time4%6Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 7. 66% ONLY OR MOSTLY USE MOBILE DEVICESFOR ENTERTAINMENT33%Mobile Mostly33%Around 50% Mobile18%Only Sometimes On Mobile12%Rarely/Dont Use Mobile4%Mobile OnlyCommunity Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20147 8. 59% VIEW THEMSELVES AS HAVING UNIQUE,SOMEWHAT DIFFERENT TASTE THAN PEERSMy taste in music, movies, TVand games is __________________37%A mix, somesurprises onplaylist28%Dont compare/NA22%Unique,Even random13% Like peers8Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 9. 68% FEEL BEING SELECTIVE IS MOREIMPORTANT THAN BEING FIRSTWhats more Important?68%Being selective32%Being FirstCommunity Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 20149 10. 46% SEARCH OUT NEW RELEASES AND ANOTHER29% PAY ATTENTION TO NEW RELEASES ON SOCIAL% THAT SEARCH OUT ORPAY ATTENTION TO NEW RELEASES25%Once in awhilesearch21%Constantlysearch14% Not reallysearching/paying attention29%Notice /pay attentionon Social10Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 11. SOCIAL PLAYS A BIG ROLE IN THE DISCOVERYOF NEW ENTERTAINMENT CONTENTSeeing Trailers, Game Demo/Music Video On Social48%Friend(s)/family posta update/tweet23%A sponsored update from aYouTube or Vine Star11%6%11%Other social AdUpdate from brand I like/followA sponsored update from ablogger I follow6%11Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 12. ENTERTAINMENT IS A SOCIAL EXPERIENCE ANDWHAT OTHERS WANT PLAYS A BIG ROLE1A GREAT TRAILER, DEMO, MUSIC VIDEO2MY KID/OTHER FAMILY WANTS TO WATCH/PLAY/LISTEN3WHAT BY FRIENDS THINK4BUZZ ON SOCIAL SITES12TOP MOTIVATORS FOR PURCHASESCommunity Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 13. 65% SHARE ON SOCIAL WHEN THEY LOVE ANEW SONG, MOVIE, GAME, AND ETC.SHARE WITH PERSONALFRIENDS VIA SOCIAL SITES48%USE HASHTAGS AND @TO SHARE WIDELYFOLLOW/LIKE ARTIST/MOVIE/GAME ACCOUNTS17%23%13Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 14. BUDGET AND PAYING BILLS TOP WAYS TO USEAN EXTRA $200. GOING TO THE MOVIESTOPPED THE FUN MONEY LISTIf you gave me $200, I would______________Pay Bills58%Save the MoneyGo to a movie with aSpecial person52%40%Buy video game23%Buy concert tickets20%14Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 15. ONLY 23% SPEND ALL THEIR ENTERTAINMENTBUDGET ON THEMSELVESMy SpecialSomeone/Spouse36%Other Family28%Friends18%Only Me23%56% of parents spend ontheir kids entertainment15Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 16. HOLIDAYS, BIRTHDAYS AND OTHER OCCASIONSDRIVE ENTERTAINEMENT SPENDINGENTERTAINMENT SPENDINGDuring the holidays50%On birthdaysOther celebration (MothersDay, graduation)47%27%Monthly Going OutBudget22%MonthlySubscription Fees15%16Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 17. TOPPING THE HOLIDAY LIST IS NEW GADGETSTOP OF THE HOLIDAY SHOPIING LISTNew Phone38%Gaming ConsoleA New TV34%31%Computer25%Tablet23%17Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 18. MANY EXPECT TO KEEP THE SAME OR INCREASETHEIR LEVEL OF ENTERTAINMENT CONSUMPTIONFUTURE PLANS FOR ENTERTAINEMENTTIMESPENT(within the next six months)BUDGETSPENT21%More69%Same10%Less21%More58%Same20%Less18Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014 19. TOP 10 IMPLICATIONSLEAD WITH MOBILETRAILERS/DEMOS/MUSICVIDEOS ARE KINGLOOK AT MUSIC AS A HOOKTHINK OF ENTERTAINEMENT ASA GIFT ITEMBE READY FOR THE ENDOF DECEMBER DOWNLOADS1234519Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 20. TOP IMPLICATIONS6TARGET PARENTSMONITOR SOCIAL FOR TRENDSIDENTIFY AND ENGAGE TOPINFLUENCERSLOOK AT OPPORTUNITIES TOCREATE SOCIAL EXPERIENCESMAKE IT EASY TO SHARE/SPREAD7891020Community Check-in: Hispanic Millennial Entertainment Consumption Trends Study October 2014 21. LETS DISCUSS21Community Check-in: Hispanic Entertainment Consumption Trends Study October 2014

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