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Mobile | Multicultural | Engagement
2 0 1 4MEDIA KIT
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is the leading mobile gaming community in the US.
Every day, millions of multicultural millennials come to MocoSpace toPLAY GAMES
MAKE FRIENDS.
&
Combined, they spend over
one million hourswith us, on their smartphones, tablets and computers. They
BUILD PROFILES, share photos, beat high scores in
SOCIAL GAMES, and meet new people in their area; making for one of the most diverse & engaged audiences in the country.
35 MILLIONMEMBERSIN THE US
OVER 5BILLIONMONTHLY IMPRESSIONSon web, tablet & mobile
9 MILLIONMONTHLY UNIQUES
Engaging multicultural millennials
SINCE 2005
Over 30 engaging, social, HTML5 games available on the MocoSpace platform
Exclusive Games partner for Univision mobile
Top 25 Social App in Google Play
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THE DISTRIBUTION FOOTPRINT
*Source: Google Zeitgeist, December 2013
G O O G L E
P L A Y
• TOP 25 SOCIAL APP• TOP 5 GROSSING SOCIAL APP
UNIVISION MOBILE
#9 MOST SEARCHED SOCIAL MEDIA SITE*
ORGANIC, WORD OF MOUTH TRAFFIC CONTRIBUTES TO OVER 20,000 NEW USERS EACH DAY
EVERY DAY,millions of members find MocoSpace on their
smartphones, tablets and computersvia app markets, Google search and STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS
TOP HISPANIC AD SOURCE
Source: ComScore, Mobile Metrix Data, May 2014
MORE MINUTES SPENT ON
MocoSpaceEACH MONTH, THAN ANY OTHER LEADING HISPANIC AD SOURCE
COMBINED
MINUTES PER USER PER MONTH
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TOP AFRICAN AMERICAN AD SOURCE
MOCOSPACE MEMBERS SPEND MORE MINUTES
PLAYING GAMES & MAKING FRIENDS.
Source: ComScore, Mobile Metrix Data, May 2014
MINUTES PER USER PER MONTH
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WHO IS THE MocoSpace Member?
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AN ENGAGED AND ENTHUSIASTIC AUDIENCE
*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average
MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER TO DO THE FOLLOWING ACTIVITIES ALMOST EVERY DAY:
MocoSpace members are 8 times more likely to have a smartphone valued over $200
Read posts from people known personally
Posted status update
Read posts from organizations/brands/events
Read posts from public figures/celebrities
Followed posted link to website
Cicked on advertisement
Received coupon/offer/deal
55.7%
48.7%
45.5%
45.1%
46.0%
35.9%
34.6%
53.4%
43.7%
39.7%
36.5%
42.2%
24.5%
28.3%
82.7%
76.5%
74.9%
77.3%
79.8%
80.5%
78.2%
92.2%
92.6%
89.3%
92.4%
88.5%
87.9%
87.0%
MocoSpace Non-Hispanic MocoSpace HispanicNon-Hispanic Hispanic
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AN ENGAGED AND ENTHUSIASTIC AUDIENCE
I'm not one who plays games like this but I LOVE your games. I find myself playing and chatting with people every day.
Jasmine, 28, Los Angeles
Love me some MocoSpace! Love the games and happy about not having to download them to play. Saves SO much memory. Go Moco!
Carlos, 22, Houston
*Source: ComScore, MobiLens Audience Profile, May 2014
MOCOSPACE MEMBERS ARE MORE LIKELYTHAN THE GENERAL SMARTPHONE OWNER TO FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY
DAY*:
9x more likely to visit
BEAUTY content
10x more likely to check
ENTERTAINMENT LISTINGS
10x more likely to visit
KIDS/PARENTING CONTENT
10x more likely to browse
SHOPPING SITES
12x more likely to
research/book TRAVEL
11x more likely to check REAL
ESTATE LISTINGS
12x more likely to view AUTOMOTIVE information
15x more likely to access
BANKING/PAYMENTS
14x more likely to
access their INSURANCE
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MEDIA PLACEMENTS on MocoSpace
REACH YOUR TARGET AUDIENCE ONweb, mobile and tablet with
•TRADITIONAL DISPLAY UNITS
•ENGAGING RICH MEDIA
•MOBILE VIDEO
•IN-BANNER MINI-GAMES TARGET AUDIENCE BY:
AGE GENDERETHNICITYLOCATION SITE FEATURES
ENGAGING RICH MEDIA
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VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS & MINI-GAMES, ON SMARTPHONE & TABLET
FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, & MORE
MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST
NATIVE AD UNITS
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IN-FEED BANNERS APPEAR ON MEMBERS’ HOME PAGE& CAN BE HIGHLY TARGETED. THESE ROBUST UNITS LOOK LIKE A SPONSORED NEWS STORY, CAN
INCLUDE VIDEO AND MULTIPLE CALLS TO ACTION
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HTML5 MINI GAMES
DO SOMETHING DIFFERENT AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE.
MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE. AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE. THE GAME IS MADE WITH HTML5 AND MRAID COMPLIANT, MEANING IT CAN BE SERVEDACROSS OTHER MOBILE PUBLISHERS AND ON BRAND SITES AND SOCIAL MEDIA.
VIEWABLE VIDEO
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VID
EO
IN
TER
STIT
IALS C
PC
V P
LA
CEM
EN
TS
GRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS. PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW
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IMPACTFUL TAKEOVERS
REACH MEMBERS FIRST WITH HIGH IMPACT TAKEOVERS. AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION PLACEMENTS CAN RUN ON THE HOME PAGE, MEMBERS’ DASHBOARDS, AND VARIOUS SITE FEATURES,
GENERATING HUNDREDS OF THOUSANDS OF UNIQUE IMPRESSIONS EACH DAY.
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Earned and Owned Media
CONNECT SOCIALLY WITH YOURtarget audience using
•CUSTOM FAN PAGES
•COLLECTIBLE BADGES
•IN-GAME ENGAGEMENTS
•VIRTUAL CURRENCY REWARDS
DRIVE ENGAGEMENT WITHVIDEO PLACEMENTS/ EMBEDDED CONTENT/ STORE LOCATORS.
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INVITING OWNED MEDIA
FAN PAGES CREATE A
CENTRAL HUB OF BRANDED CONTENT
ON WEB AND MOBILE. MEMBERS CAN WATCH VIDEOS, ORDER TICKETS, FIND RETAIL LOCATIONS AND SHARE
FAN PAGES WITH THEIR FRIENDS
VIRAL SOCIAL ENGAGEMENTS
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MOCOSPACE MEMBERS EARN
BADGES BY INTERACTING WITH A BRAND:
•WATCHING VIDEOS•BECOMING A FAN•SHARING SPONSORED CONTENT
MEMBERS DISPLAY BADGES ON THEIR PROFILE. A BADGE CAN GENERATE
OVER 10 MILLION IMPRESSIONS PER CAMPAIGN
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IN-GAME ENGAGEMENTS
GET IN THE GAMEAND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES.
MEMBERS SPEND OVER ONE MILLION COLLECTIVE HOURS PLAYING GAMES EVERY DAY.
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A LEADER IN INDUSTRY RESEARCH
BY PARTNERING WITH
MocoSpace has had the opportunity to survey our members and hear their voices in thousands. From overall trends to PURCHASING HABITS AND MOBILE USAGE, topics engage members and generate honest feedback.
