Embed Size (px)
DESCRIPTION
Reach the largest multicultural audience in the country with MocoSpace! MocoSpace is the biggest gaming community in the Us on the mobile web with over 35mm registered users who spend an average of 20+ minutes on site each day!
Citation preview
Mobile Advertising
SolutionReach the Largest Multicultural Audience in the Country
MocoSpace is the largest multicultural mobile web community in North America!
For a multicultural, on-the-go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying
connected.
2
• Over 35,000,000 registered members
• Users spend an average of 20 minutes on site every day
• Over 8 million monthly unique users
• Leader in Hispanic and African American mobile traffic
• Ranked #1 Mobile Phone Website (Experian Hitwise)
“I’ve been a MocoSpace addict since early ’08. I’m on every day!” –Maria, 27
“I like Moco for the games. Street Wars is my fav. & for meetin new people & makin new friends.” – Devon, 24
• #1 in Top Hispanic Ad Sources report• More than 3x as many Average Daily Visitors than Terra and Univision sites combined• More than 5x the total minutes spent on MocoSpace than Terra and Univision combined
4
• MocoSpace has been nominated for two Portada Awards in the Top Hispanic Digital Ad Campaign Plan and Execution category.
• The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users.
PORTADA NOMINATIONS HITWISE
5
• MocoSpace is the largest mobile gaming community in North America. • Exclusive games partner for Univision!• Power mobile games for AOL’s Games.com
6
• MocoSpace’s social platform allows unique targeting capabilities.• Targeting includes: Age, Gender, Ethnicity, Location, Device, Carrier and Platform. • Over 80% are 21+ yrs old.
ETHNICITY
GENDER PLATFORM
AGE GROUP
The MocoSpace
Audience
7
High Impact Display Social Engagements In-Game Placements
8
IAB Standard Banners, Interstitials, Rich Media and Video Banners
Target audience by: Age, Ethnicity, Location, Gender and Site Features (Games, Chat, etc)
Supports video content & rich media
10
• Custom made banner unit i.e. in-banner video or mini-game within banner unit• MocoSpace builds and serves the creative• Target based on demo/geo data• MRAID Compliant
MINI-GAME VIDEO
11
MocoSpace provides the ultimate social environment for branded content through Fan Page engagement.
• Over 80,000 fans in 6 weeks
• Over 130,000 Badges Awarded
• Over 450,000 Fan Page Views
• Over 600,000 Ford Focus in-game engagements
WEB VIEW MOBILE VIEW
12
MOBILE VIEW WEB VIEW
Your target audience will be able to view content through any mobile and web enabled device.
• Over 100,000 fans in 8 weeks
• Over 250,000 Fan Page Views
• Over 1,600,000 In-game engagements
12
MOBILE VIEW WEB VIEW
Create discovery for retail distribution and increase sales
• Over 104,000 Badges Awarded in 6 weeks• Over 200,000 Fan Page Views• 20% of the Ad buy = 60% of the clicks
12
MOBILE VIEW WEB VIEW
Create engagement around featured content
• Over 100,000 fans Badges awarded in 2 weeks• Over 150,000 Fan Page views in 2 weeks• Over 200,000 Video Views
13
Badges act as the perfect catalyst to drive specific engagements
14
Custom in-game placements for brands, products and characters.
15
ADVERTISERS CARRIERS & MEDIA PROPERTIES
Director of Advertising [email protected]
802-399-4422
Mobile Advertising SolutionReach the Largest Multicultural Audience in the Country
