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Social Is The New Enterprise Glue
IDC Poland - 27/11/14
Theo Priestley
Theo Priestley
Technology Evangelist, Advisor
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley
Enterprise DNA
Mobile
Cloud
Big Data/ Analytics
Social Media Wait…#WTF ??
Enterprise DNA - Mobile
6+ Billion subscribers
50bn instant messages sent every day
$24bn will be spent on mobile advertising by
2016
Enterprise DNA - Cloud
Cloud is ubiquitous
No longer a mega trend
If you’re not in the Cloud by 2015, give up !
Enterprise DNA – Big Data/ Analytics
Brontobytes (1237940039285380274899124224 bytes)
Descriptive – Predictive - Prescriptive Analytics
Real-time - Right-time
Enterprise DNA – Social
What is it ?
What does being Social mean ?
Collaboration
Communication
Sharing
Employee – Customer engagement
Innovation
Culture
Enterprise DNA – Social
Why now ?
Enterprise DNA – Social
The way we work and interact has
changed !
Enterprise DNA – Social
“…hierarchy is good for
repeatability and measurability,
whereas self-organizing networks
are better at invention.”
Gabe Newell
President, Valve Software
Collaboration must have purpose
“Purposeful collaboration means integrating social into the fabric
of your business the right way.” – Alan Lepofsky
Over 77% of employees never use their enterprise social
network, and the vast majority of social collaboration initiatives
fail due to lack of purpose.
How we engage is changing
Push vs Pull
Employees and Customers aligned
18 |
Almost all (over 90%) executives never
respond to or buy from cold calls or
unsolicited emails
However most (over 80%) do engage when
referred by a connection
19 |
91% of buyers are now involved in social
media
Over 50% are seeking information about
products and services on social sites
75% claimed social media would likely
influence a future purchase
IBM reported a 400% increase in sales
through a program of social selling
20 |
Innovation from any source
Engaging employees internally
Crowdsourcing and Crowdshaping
22 |
17,000 employees
3,800 ideas crowdsourced
18,000 discussions generated
200+ taken to final Board approval
23 |
Real-time shaping (and reshaping) of a service around the preferences of the people in an office, a restaurant, on a plane, anywhere. Right now.
Services are intelligently reshaped by the aggregated data on the preferences or behavior of large numbers of consumers.
Social can cross organisational silos
Big Data/ Analytics
Mobile
Cloud
Social can cross the customer chasm
Engage and listen in new ways
A genuine customer service channel
Learn and adapt to customer behaviours
Social is the new glue !
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley