DJ WaldowDirector of Community

Blue Sky Factory

May 27, 2010

Email Marketing: The Digital Glue of Social Media

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Who is ?

Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing.

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http://www.blueskyfactory.com/oms/

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Email Marketing:The Digital Glue of Social Media

The Next 40 Minutes, 13 seconds (give or take)

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SILOS

INTERDEPENDENCY

CROSS-POLLINATION

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Silos

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EMAIL MARKETING SOCIAL MEDIA

EMAIL MARKETINGOld school

Dead

Dull, Boring

Tough to make $

SOCIAL MEDIANew school

Alive

Shiny, Exciting

“Easy Money”

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(Note Sarcasm)

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THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT

YOUR SOCIAL MEDIA PERSON

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Interdependency

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THIS IS GOOD NEWS!

SO IS THIS!

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Social Media Needs Email Marketing

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Social Media Needs Email Marketing

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Email Marketing Needs Social Media

Learn how to add this email sign up

widget to your Facebook page

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Email Marketing Needs Social Media

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Cross-Pollination

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Include ability to share (make it easy)

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Include ability to share (make it easy)

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Ask subscribers to follow, join, watch

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Ask subscribers to follow, join, watch

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Ask subscribers to follow, join, watch

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Ask subscribers to follow, join, watch

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Provide Incentive (What’s in it for me?)

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Provide Incentive (What’s in it for me?)

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1. Makes both email & social media messages more powerful & effective

2. Extends the reach of your emails & social networks

3. Pinpoints influential brand ambassadors4. Grows your email database & social networks5. All the cool kids are doing it

Why Cross-Pollinate Email & Social?

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All the cool kids are doing it!

Connect!

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DJ WaldowDirector of Community

djwaldow@blueskyfactory.com@djwaldow

Blue Sky Factoryblueskyfactory.com

blog.blueskyfactory.com@blueskyfactory

OMS 23-City TourComing to a city near you!

Early Bird savings available now

www.onlinemarketingsummit.com

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IMAGE CREDIT:

• Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)• Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)• Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html