The Social EffectMark Terry

About me

Digital Transformation & Marketing

12 years experience

B2B & B2C + Client & Agency Side

HR led products and services

Consultancy, Strategy & Hands on

…And a personal passion of all things Digital!

Work & Play

Personal Professional

Social Media Landscape 2012

Growth in social

845m (30.5m in UK) – ½ login and spend 30mins on it

200m (15.5m in UK)

150m (8m in UK) & 1m organisations

90m (3.5in UK)

10.4m

156m

2bn videos viewed everyday – 15mins avg daily session

60m every month

How active are people?

Overview

Recruitment & Marketing

Induction

Creating Engagement

Reward & Recognition

Day-to-Day Social Media Usage

Disciplinary & Dismissal

Notice Periods & Exit

The Bottom Line

Recruitment & Marketing

Benchmarking

Searching

Creating a story - what's it like to work at xxx

Placing Job Adverts

Reference Checking

Interviewing - is there any excuse for lack of knowledge?

Graduates view of companies who don't embrace Social Media

Induction

Intranets

Forums

MySites

Micro-Blogging e.g. Yammer, Salesforce - Chatter

Creating Engagement

Opening up and encouraging communication to create dialogue

Continuing use of Intranets (amongst other channels)

Reward & Recognition

Communicating Rewards & Benefits

Recognising achievement using Social tools e.g. Rypple

Rewarding using Social to encourage involvement

Day-to-Day Social Media

Usage

Monitoring e.g. Radian6

Social Media Usage Policies

Block, Limit, Track or Open Access

Crisis Management

Which of the following most closely describes your company's

policy on social networking while at work?

2011 2009

Prohibited completely 31% 54%

Permitted for business purposes only 51% 19%

Permitted for limited personal use 14% 16%

Permitted for any type of personal use 4% 10%

Don’t know 0% 1%

Disciplinary & Dismissal

Sharing Experiences via Social

What can/can’t you dismiss people for?

Notice Periods & Exit

Sharing Experiences via Social

Who owns Social Profiles? Social Data Collected?

Who registered? Under what name?

The Bottom Line

8 Principles of Employee Engagement - Trust & Empowerment

1. Demonstrate you value and trust people

2. Share leadership vision, direction and goals

3. Provide information for decision making

4. Delegate authority and impact

5. Provide frequent feedback

6. Solve problems, don’t punish problems

7. Listen to learn – Guiding and asking questions not telling and dictating

8. Reward and recognise empowered behaviour

THANK YOU

ANY QUESTIONS?

Mark Terry