Mobile Social Media Workshop

@ColinMiles (i-POP Networks Pte Ltd)

Social Media World Forum, Singapore: Sept 22nd 2010

Welcome!

It’s All Free!

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MEF Core Value Proposition

Initiatives

Change the industry

Policy

Protects the businessInsights

Provide competitive advantage

Anticipate, defines & addresses

issues & opportunities by

identifying sustainable business

models & promoting best practice

Facilitate the exchange of unique

insights & expertise to create

competitive advantage through

development, knowledge sharing

Engage stakeholders, to shape

regulation & raise awareness of

its effective implementation to

protect revenues

The Mobile Entertainment

Forum (MEF) – is the global

trade body of the mobile media

and entertainment industry.

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Mobile entertainment industry figures

• The mobile entertainment industry is worth $36bn entertainment market in

2010 (source: Analyst reports and MEF members). This growth is being

driven by a „tipping point‟ mass of 3G handset and network penetration

creating availability, accessibility, appeal and affordability of digital

mobile content such as video

• Growth drivers:

- iPhone effect: Proliferation of applications provides consumer with greater

accessibility

- Touch screen devices: Offering an engaging user experience

- Social Networking

- Micro-payments

- Consumer pricing transparency & understanding

- Uptake in emerging economies

Social Media as Mobile Entertainment?

The top 5 content areas sited for growth in 2010

1. Games

2. Social Networking

3. Infotainment

4. Music

5. Video

Forecast revenues from direct consumer purchase have risen significantly since the start of 2009 from 46% to a projected 73% for Q1 2010

Revenue share projections for Applications have grown quarter on quarter since Q2 2009 from 14% to 21% - this Apps revenue is expected to be additional for the industry

MEF Social Networking Initiative

The Mobile Entertainment Forum (MEF) announced the next stage of its

mobile social networking initiative...focusing on revenue generation,

business models and consumer protection

According to MEF‟s recent membership survey, the global phenomenon

of social networking tops the industry‟s agenda with nearly 60% of MEF

members identifying it in a recent member survey as a top priority.

MEF‟s goal is to ensure that the mobile entertainment industry

understands how to offer mobile social networks that provide a

good user experience and ensure revenue generation within a safe

environment for consumers.”

The importance of mobile social networks is reflected in a special

recognition award which went to the founders of UPOC for the creation of

the first mobile community and latest Meffy‟s winner: Flirtomatic

Social Networking Sites Membership?

http://www.thewrap.com/media/column-post/people-spend-more-12-day-consuming-media-study-finds-21005

Half of your day is devoted to consuming Media?

http://www.thewrap.com/media/column-post/people-spend-more-12-day-consuming-media-study-finds-21005

An interesting Mobile industry opportunity…

Facebook phone?

Facebook issued its own statement denying the rumours. "Facebook is not building a phone," the company's spokesperson told Mashable.

"Our approach has always been to make phones and apps more social. Current projects include everything from an HTML5 version of the site to apps on major platforms to full Connect support with SDKs to deeper integrations with some manufacturers.“

"The bottom line is that whenever we work on a deep integration, people want to call it a „Facebook Phone‟ because that‟s such an attractive sound bite, but building phones is just not what we do."

“In short, Facebook's active mobile user base is surely already over the 200 million mark, and probably well on the way towards 250 million.”

http://www.mobile-ent.biz/news/38330/Facebooks-iPhone-app-now-has-102m-users

Social Media as Mobile Entertainment?

“Communicating is now entertaining, and

entertainment is communication”

That‟s been critical because smart phone owners spend 30

minutes more a day on interacting with media compared to

non-smart phone owners.

Bruce Friend, President of Ipsos OTX MediaCT

http://www.thewrap.com/media/column-post/people-spend-more-12-day-consuming-media-study-finds-21005

MTV and VH1 have partnered with foursquare to integrate social gaming

across television, online and mobile entertainment into a number of the

networks‟ popular programming for a heightened fan-experience.

http://www.mobilemarketer.com/cms/news/television/5774.html

Twitter COO Dick Costolo: “One of the things that‟s a bad experience on Twitter is discovering and exploring real-time events. … With the VMAs, for instance, our integration was great, but within Twitter, searching for content just got you bits and pieces. We need to do a better job of bringing the whole event together within Twitter. And we‟ll do that.”

Future money will be made on organizing the vast torrent of information that can easily overwhelm even the savviest users –though it was launched in 2006, Twitter processes nearly 100 million tweets per day, with 370,000 people joining the conversation daily.

Costolo was quick to tout the recently introduced “promoted tweets,” which allow movie studios, for instance, to plant trending-topics in the stream.

i-POP‟s tweet-to-screen for MTV Asia (2009&10)

12

@MTV Worldstagei-POP developed its

own SMS-driven twitter

facing applications &

will shortly deliver a

standalone twitter

clone for both Mobile

Operators and local

Media brands.

Social Media as Mobile Entertainment

LinkedIn CEO Jeff Weiner made clear that “machine learning” technology – leveraging information gathered from the raging river of social-networking information, of course – will lead the sea change in the digital space.

In other words, the company that succeeds at converging content, social networking and algorithmic technology to make itself most relevant to the user in real time, wins.

In summary…

LinkedIn CEO Weiner says.

“I think the predominant and defining 21st century media company has yet to avail itself. It will succeed at leveraging and aggregating to optimize content,

and develop competencies at curating content through those methods. Whether one of these

existing companies can pivot to do that, or whether a new company will emerge, remains to be seen.”

Thank You for contributing to

this #MEF #SMWF workshop!

@ColinMiles