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NATO Social Forum: How Social Media is Transforming Goverments

NATO Social Forum: Social Media use for Goverments

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Learn how Governments leverage social media to improve the quality of government services and enable greater citizen engagement, elevate public services and reduce costs

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Page 1: NATO Social Forum: Social Media use for Goverments

NATO Social Forum: How Social Media is Transforming Goverments

Page 2: NATO Social Forum: Social Media use for Goverments

hootsuite.com

#SMIOForum

Merinda Peppard

EMEA Marketing Director, HootSuite

@Peppard @hootsuite_uk @HootGov

Page 3: NATO Social Forum: Social Media use for Goverments

SECURITY

GOVERNANCE

COMPLIANCE

SCALABILITY

INTERGRATION

PEOPLE

Page 4: NATO Social Forum: Social Media use for Goverments

… April 20, 2007

Page 5: NATO Social Forum: Social Media use for Goverments

The evolution of Social for Government ?

Page 6: NATO Social Forum: Social Media use for Goverments

Taking out the Trash

Page 7: NATO Social Forum: Social Media use for Goverments

Defusing Riots

Page 8: NATO Social Forum: Social Media use for Goverments

Forecasting Elections

Page 9: NATO Social Forum: Social Media use for Goverments

Social Strategy for Government

Align Objectives to overall mission Set clear Privacy & Security Policies

Participate & Engage the Public Establish Analytics & Metrics

Be Transparent

Page 10: NATO Social Forum: Social Media use for Goverments

hootsuite.com

#SMIOForum

Merinda Peppard

EMEA Marketing Director, HootSuite

@Peppard @hootsuite_uk @HootGov