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7Social Media StrategyA N Y B U S I N E S S C A N U S E
S I M P L E
S T E P
Listen, Analyze and Compare
To start, you’ll want to poke around different social networks and do a little research on where your target audience spends time.
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L I S T E N , A N A LY Z E A N D C O M PA R E
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Identify people/brands who have the audiences you’re trying to attract.
Some places to start: Influencers in your niche, competitors, top customers, business partners, employees.
L I S T E N , A N A LY Z E A N D C O M PA R E
Once you’ve identified and followed these accounts:
Listen, analyze and compare what they are doing. What’s working? What isn’t?
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Social media research tools.
Topsy
Klout
Followerwonk
Google Trends
Buffer
Twitter Trends
L I S T E N , A N A LY Z E A N D C O M PA R E
L I S T E N , A N A LY Z E A N D C O M PA R E
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Q U E S T I O N S T O A S K Y O U R S E L F
T I P S T O G E T Y O U S TA R T E D
• How will I be unique while sticking to types of highly shared content in my niche?
• What opportunities have my competitors overlooked?
• What kind of content do influencers in my niche create/ share with their audiences?
• Your competitors and customers will give you a good guide for how-to be active on social media.
• Use tools like Topsy & BuzzSumo to find the most popular content and profiles.
• Use social media to keep tabs on competitors & customers.
Learn how-to dramatically boost your leads and sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.
Choose Your Platforms
Next, you need to decide which social networks you’ll sign up for based on where your target audience spends time.
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Be sure you have a purpose for being on
each social network you choose.
Not every business needs to be on every social network.
For example: Restaurants don’t need to have a presence on Houzz, a
home design social network.
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Once you’ve selected your social networks, it’s time to sign up and brand your pages. Be sure to keep them consistent.
C H O O S E Y O U R P L A T F O R M S
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Q U E S T I O N S T O A S K Y O U R S E L F
T I P S T O G E T Y O U S TA R T E D
C H O O S E Y O U R P L A T F O R M S
• Do the networks I selected have the audience I’m trying to reach?
• How will my approach vary on different networks?
• Don’t get caught up in every new social network. See how each platform evolves before diving in.
• Platforms like Facebook, Google+ and LinkedIn are requirements in every business’s social strategy.
Research Content You’ll Create and Curate
It’s important to research popular content and conversations to direct the tone and topics of your social media posts.
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While it’s important to be unique, there are certain types of content that simply perform better in your niche.
Know what they are, focus on creating/curating around those topics.
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How does what you found in step #1 impact the kind of content you’ll create/curate?
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Content Research Tools
BuzzSumo
Topsy
Google Alerts
Feedly
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Q U E S T I O N S T O A S K Y O U R S E L F
T I P S T O G E T Y O U S TA R T E D
• What are the most popular types of content in my niche?
• How will I attract people who read/share similar content?
• What resources do I need to create superior content to what is currently available?
• How can I repurpose what I already have?
• Follow people who regularly share great content so you can re-share with your fans.
• Keep a list of popular content ideas you can refer to anytime.
• People interact more with visual content, be sure to use more visuals in your campaigns.
ID Your Manager / Team
Now it’s time to decide who will manage your social media accounts, even if it’s just you, you need to know the responsibilities.
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Depending on your needs, choose your social media
manager and/or team.
Roles that you need to consider:
Who creates/curate the content we’ll use?
Who will posts content on a consistent basis?
Who will interact and engage with your audience?
Who will watch for and act on opportunities?
Who will build relationships with influencers?
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I D Y O U R M A N A G E R / T E A M
• Do I have the time to do this? Will I need help?
• How many hours per day/week/month will it take to meet my content demands?
• How will my team ensure seamless branding and messaging across all our social accounts?
• Understand social media is rapidly changing and your team needs make continuous learning and adapting a top priority.
• Your social media manager should be tech savvy, creative and organized.
Learn how-to dramatically boost your leads and sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.
Humanizing and Engagement Plan
It’s important to remember that social media is about being social, here how-to not seem like a robot online.
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How will go about actually being “social” so you don’t sound like a robot?
Ask influencers and fans questions. (Bonus: Feature their answers in content)
Monitor all your social interactions regularly and engage with the people who share/comment you content, they are your fans!
Join communities and groups to create new relationships.
Write like you talk, be spontaneous, transparent and reachable.
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H U M A N I Z I N G A N D E N G A G M E N T P L A N
• What people will I regularly reach out to and share content and ideas?
• Who will I establish beneficial relationships online?
• How does my target audience affect my tone online?
• Monitor all mentions of your brand and content to see who’s talking about you.
• Getting influencers to share content significantly boosts your reach.
• Use Facebook’s ad re-targeting feature to turn website visitors into fans.
Build Your Toolbox
There’s a bunch of great tools that you can use to help save time and focus on the initiatives that are driving results.
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Make sure to find a combination of:
research, monitoring, automated posting and analytics tools.
6B U I L D Y O U R T O O L B O X
DOWNLOAD NOW
Get your toolbox started with this
free guide.
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Q U E S T I O N S T O A S K Y O U R S E L F
T I P S T O G E T Y O U S TA R T E D
B U I L D Y O U R T O O L B O X
• Here’s a list of out favorite social media tools:
Buffer, Topsy, BuzzSumo, Bitly, Snip.ly, Social Mention, SumAll and Canva.
• Use the guide below to start building your toolbox.
DOWNLOAD NOW
• What aspects of my social media do I want to automate?
• How do the tools I choose work together?
• Which tools am I willing to pay a premium for?
Select Metrics To Track
Finally, you need to decide why you’re on social media in the first place, how does that affect the metrics you need to track?
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How does that impact the metrics you will track?
Depending on your business goals, are you using social media to find new
customers? Build relationships with current customers?
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Important Metrics To Track
Engagement (comments, likes, etc.)
Traffic/Leads Generated
Content Views/Shares
Sales Metrics
Online Reviews
S E L E C T M E T R I C S T O T R A C K
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Q U E S T I O N S T O A S K Y O U R S E L F
T I P S T O G E T Y O U S TA R T E D
• What are my main goals for social media? Retention? Awareness? Sales?
• How are you going to determine whether social media is actually making a difference in your business?
S E L E C T M E T R I C S T O T R A C K
• Identify key performance indicators and keep track of them on a regular basis.
• Use these results you gather to better understand your customers so you optimize your campaigns.
Learn how-to dramatically boost your leads and sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.
