Confessions of a Social Media Manager

My social media toolkit +

Dealing with trolls TNW-style

Matt Navarra. Social Media Director, The Next Web

IntroductionMatt Navarra

• Social Media Director, The Next Web.

• Started April 2013.

• Previously worked for UK Government in digital communications post(s).

• Work from home near Cardiff.

on Social4.7m followers across all social networks

- 2.5m Google+

- 1.6m Twitter

- 600k Facebook

- Growing presence on Instagram, Vine, Snapchat, Pinterest... etc.

My social media toolkit

• Product developed in partnership by Dataminr + Twitter

• Provides alerts to tweets about pre-defined topics or keywords

• Used by most major news rooms globally

Price: $expensive

www.dataminr.com

• Popular tool amongst publishers like TNW

• Used to publish to multiple social networks manually/automated at optimum time

• Ability to monitor and respond to social posts by users + provide analytics

Price: $expensive

www.socialflow.com

• A discovery, analytics and 'viral' alerts tool for Facebook, Twitter, Instagram and Vine.

• One of few tools with rich Facebook features.

• Also has a Chrome Extension

Price: $expensive

www.crowdtangle.com

• Small tool launched in 2015.

• Enables you to share an article via a tweet with an image in seconds.

• Available on iOS or Chrome Extension.

Price: $FREE

www.twitshot.com

• BuzzSumo

• Spike by NewsWhip

• Signal by Facebook

• PullQuote

• Social Rank

• TwitterCounter (of course!)

Other top tools I use

Trolls & Comments on Social

Dealing with them TNW-style...