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School of Social - Confessions of a Social Media Manager - Heineken

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Page 1: School of Social - Confessions of a Social Media Manager - Heineken
Page 2: School of Social - Confessions of a Social Media Manager - Heineken

L a u re n s G r i e p

S o c i a l A d v e r ti s i n g & C o m m u n i t y M a n a g e r

Page 3: School of Social - Confessions of a Social Media Manager - Heineken
Page 4: School of Social - Confessions of a Social Media Manager - Heineken

Ea r n e d , o w n e d + Pa i d

= a w e s o m e

M o b i l e , s h m o b i l e …

Page 5: School of Social - Confessions of a Social Media Manager - Heineken

1 S o c i a l M e d i a M a n a ge r

1 S o c i a l A d ve r ti s i n g & C o m m u n i t y

M a n a ge r

2 C o m m u n i t y M a n a ge rs

1 a w e s o m e i n t e r n

Page 6: School of Social - Confessions of a Social Media Manager - Heineken

Pa r t o f a t e a m o f M a r ke ti n g S p e c i a l i s t s

P r o v i d e s e r v i c e a n d c o n s u l t a n c y t o b ra n d

m a n a g e rs

Page 7: School of Social - Confessions of a Social Media Manager - Heineken
Page 8: School of Social - Confessions of a Social Media Manager - Heineken

L i ke o u r “ t ra d i ti o n a l c u st o m e r s e r v i c e ”

w e w a nt e d t o p ro v i d e t h i s s e r v i c e o u rs e l ve s : i n - h o u s e .

Page 9: School of Social - Confessions of a Social Media Manager - Heineken

T h e N ex t A d ( T N A ) .

H y p e r O p ti m i za ti o n

S p l i tti n g a u d i e n c e s a n d p i c k i n g t h e b e st

p e r fo r m i n g o n e s .

Page 10: School of Social - Confessions of a Social Media Manager - Heineken

T N A l e t s H E I N E K E N h a r n e s s t h e p o w e r o f

S o c i a l C R M t u r n i n g w e b c a re i n t o a d r i v e r

o f e ffe c ti ve a d ve r ti s i n g .

Page 11: School of Social - Confessions of a Social Media Manager - Heineken

M o b i l e fi rs t

T h i s i s t h e ye a r o f m o b i l e

N ex t ye a r w i l l b e a l l a b o u t m o b i l e

S o w h e r e d o w e p u t t h i s c o nt e n t ?

Page 12: School of Social - Confessions of a Social Media Manager - Heineken
Page 13: School of Social - Confessions of a Social Media Manager - Heineken
Page 14: School of Social - Confessions of a Social Media Manager - Heineken

L o o k i n g fo r a n i n t e r n !

I n t e re s t e d ?D r o p m e a l i n e !

Page 15: School of Social - Confessions of a Social Media Manager - Heineken