#SocialPro #14B @3Qaccelerate

High ROI Social, Search, & Retargeting

Scale, Meet Performance The Powerful Interplay of Social & Search

#SocialPro #14B @3Qaccelerate

Sana Ansari/General Manager, Accelerate/3Q Digital

Channel and retargeting synergy with the Accelerate Growth Engine

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

Smart Segmentation of Our Customer Base

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

Seed Lists for Lookalike Audiences

#SocialPro #14B @3Qaccelerate

Nested Lookalike Strategy By using the nesting strategy we can remove any overlap to fully understand the performance and value of different types of users and bid accordingly

#SocialPro #14B @3Qaccelerate

Reach Your Target Audience Lookalike targeting in FB is one of the most effective ways to get in front of your core audiences

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

Capture Users with Paid Search To capitalize on the intent & brand awareness generated from our Facebook efforts, we take advantage of paid search.

#SocialPro #14B @3Qaccelerate

Alpha/Beta Campaign Structure Alpha/Beta aims for query control through exact match, single-keyword ad groups, paired with broad/broad modified match keywords, and exact match negatives for mapping

BETA (query mining) Broad or +BMM

ALPHA (query sculpting)

[Exact]

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

Remarketing Leverage remarketing to bring high-intent audiences back onto your site to convert. Audience lists should be set up by the level of a visitor’s interaction.

#SocialPro #14B @3Qaccelerate

Remarketing Segment by time for greater control over sequential messaging and maintain fresh creative for audiences. Week 1: Week 2: Week 3:

#SocialPro #14B @3Qaccelerate

Remarketing – Video Engagement Prospect with video ads to educate the user about your product/offering. Then remarket to users based on their engagement with your ad. Remarket to video views and

completions CPCs can often be cheaper then prospecting with static/carousel ads!

#SocialPro #14B @3Qaccelerate

Remarketing for Search Ads Leverage RLSA to stay on top of high-intent audiences and pull them back to your site to convert.

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

Re-engage – Facebook Custom Audiences Once you have converted your user, don’t forget that in many industries, this customer can turn into a constant stream of revenue. Utilize your 1st-party data to market and re-engage these users onto your site. Ad refresh is crucial here.

#SocialPro #14B @3Qaccelerate

Re-engage – Google Customer Match Leverage 1st-party data on Google to target existing customers on GSP and RLSA.

#SocialPro #14B @3Qaccelerate

#SocialPro #14B @3Qaccelerate

THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!