Sysomos Paid Social AnalyticsHosted by Erica Jenkins, VP of Product

Social Advertising LandscapeLets make sure we’re all on the same page…

Digital advertising is booming

Marketing spend is expected to exceed $96 billion dollars by 2019 in the US.

$36 billion just on Social in 2017 is estimated globally*

*http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

So Why is Facebook Dominating?

Expected spend by 2016*: $25 billion+

Key Strengths: Largest user base, avg daily time spent is 40+ mins

Most advanced targeting capabilities

Pyschographoc indicators through Behaviors

Multiple ad units based on campaign objectives

Engagement capability for customer acquistion

Custom Audience Targeting

Rich Insights

Rich Targeting Options:

• Location

• Demographics

• Political Affinities

• Life Events

• Keywords & Interests

• Connections

• Behaviors

• Proximity indicators

*https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-Second-Quarter-2016-Results/default.aspx

How does our tool add value to Facebook media buying today?

Built for the marketer and agency to easily measure ad performance with near real time custom reports, interactive analysis, and ad performance ranking by ad, creative, or target

One tool for all marketers from CMO to regional hubs to local markets with simple visualizations customized for each group.

Beyond Facebook Ads Manager reporting by:

D Analyze all social ad accounts, brands, channels and markets

D Aggregate and benchmark KPIs with currency normalization

D Identify top performing ad creatives and audiences

D Enable engagement on paid ads driving customer acquisition

D Share top creatives and audiences to lift regional performance

Facebook insights evolution

Benefits of parent-child connection

Company

United States

United Kingdom

France

Brazil

Japan

Admins can be Global or Country Level

Singapore

Facebook advertising accounts are still decentralized

So now we are aligned…let’s talk posts & ads

Page Posts

Lives on the Page

Limited Organic distribution

Boosted Posts

Lives on the Page

Pay for greater Reach in the Newsfeed

Dark Posts

Lives in the Ads Account

Pay to Target People

Location: Canada Age: 25 - 45 Placements: mobile devices People Who Match: Behaviors: All frequent travelers, Used travel app (2 weeks), Used travel app

Location: USA Age: 18 - 65 Placements: mobile devices People Who Match: Behaviors: All frequent travelers, Like Visa

Understand who you reached , where you reached them and how much it cost you

Advertising starts with an objective

Post Metrics

Video metrics

Engagement metrics

Drive views

Engage with customers

North America

Q1 2016

Q4 2015+ 26%Quarter / Quarter

Asia- Pacific

Q1 2016

Q4 2015+ 46%Quarter / Quarter

*source http://www.nanigans.com/resource/fb/usu/q1-2016-global-facebook-advertising-benchmark-report

Emerging new creative focused on video

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Some questions you probably are asking yourself…

“I use a media buying tool that does all of this for me…why is this different?”

Regardless of where ads are purchased, our tool aggregates hundreds of paid and owned metrics for near real time campaign analysis. The tool enables marketers and agencies to get value based on their needs

from reporting, A/B testing, and easy visibility to what is working.

“I’m a brand, can I really see all my spending in real time, and globally?”

Yes, our tool allows near real time updates across all ad accounts. This allows regional and global rollups by market for benchmarking and sharing of top performing ads updated every 10 minutes.

“I’m an agency, I already do paid reporting, why do I need this?”

Our custom reporting automates the collection of all ad data for near real time measure and benchmarking. Our interactive analysis enables decision making on ads, creatives, and targets to optimize campaigns.

This saves labor, timeliness of measurement, and better optimization of campaign performance.

Single Brand Multiple Markets

Enable real time decision making to affect campaign performance across creative and audience

Identify top performing ad creatives and audiences

Enable real-time engagement of paid ads

Simplified Transparent Reporting and Analytics

Single-lens view of campaigns across multiple agencies, ads accounts and markets

Measure and benchmark KPIs across markets

Cross-market visibility to identify and share creative and audiences for overall lift

Real time spending and access globally or by region

Depending on who you are…your needs are different

Agencies

Optimize campaign performance to maximize client ad spend with less resources

Eliminate manual reporting

Provide clients real time insights in simple marketer interface

Maximize ROI for clients by executing smarter campaigns

Brands and marketers

Agency

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Holistic view of social campaigns

Paid & Organic Reports

• Visualize insights through the conversion funnel with key metrics marketers care about

• Easily change markets or accounts to update report

• Empower marketers to understand what is driving actions

• Export to PDF or CSV saving time and manual effort

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Benchmark across your markets

KPIs across markets are aggregated

Rank by specific KPIs for real time action and analysis globally

Export Paid and Organic Insights from a single interface for deep manual analysis

Simplified reporting for marketers and analysts to work in collaboration

Enables real time measurement or the ability to review a full campaign roll up

Currency normalization on spending and “cost per’s”

Split by market to a different KPI such as Conv CPA, easily sort by bottom performing Ads

Aggregate across all your markets by specific KPIs

Quickly Sort to see the top performer based on Conv CPA

Real time measurement of top ads and audiences

Quick access to Ads daily performance

Easily jump into understanding which creative is the top performer

Jump over to the top targets generating strong results

Save time and manual effort and focus on optimization

Historical indexing of all Ads Insights both by day or by lifetime enables YoY comparison

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Engage with paid audiences

Aggregate all ads for engagement or customer service escalation

Private Message people from comments on Ads to resolve issues

Mark comments and replies as read to move things out of your work queue

Tag profiles for future filtering and categorization for targeted audiences

We’re so glad you enjoyed your stay Susan!

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Discover and share top ads across markets

Rich creative view of active ads, boosted or page posts

Rank top performing ads across markets by KPIs with view access outside your responsibility

Repurpose sharing to drive stronger campaign objectives

Publish a Dark Post from one Ads Account to another

Compare Campaign A with Campaign B with tags

Sysomos Paid Social Analytics empowers you with insights

Sysomos Paid Social Analytics provides a single-lens view of all your paid social content on Facebook and Instagram, so you can optimize campaigns and maximize ROI in near real-time scaling

across the CMO, regional teams and local markets with simple visualizations customized for each group.

Analyze all social ad accounts, brands, channels and markets in one holistic view Aggregate and benchmark KPIs across ad accounts, brand, channels, and markets Identify top performing ad creatives and audiences for near real-time optimization Enable real-time engagement of paid ads to drive customer acquisition and loyalty Share top creatives and audiences across markets to lift regional campaign performance

Additional Resources

• If you’d like a demo of Sysomos Paid Social Analytics please contact your account team or visit sysomos.com/products/analytics and fill out the demo request form.

• Please visit sysomos.com/webinars to sign up for our webinar series.

• Feel free to contact us for follow up questions

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