Paid Advertising - Internet Marketing Pillar #5

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•Pillar #5:

Paid Advertising

Pillar #5: Paid Advertising


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•Pillar #5: Paid Advertising• Pay per click• Major directory submissions



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•Pay Per Click• Google AdWords• Yahoo Search Marketing• MSN AdCenter



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•Google AdWords• Most Popular• Easy to use• Best place to start



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•Three Essential AdWords Tips• Square brackets around keyword

phrases = exact match• Always test your ads against each

other to get a winner – then test again

• Include negative matches (e.g. –free)



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•Paid Advertising• Major directory submissions



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•Major Directories• Yahoo ($299/year)• DMOZ.org (Free)• Business.com ($199/year)• BOTW ($239.95 one off)



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•Major Directories• Yahoo ($299/year)



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•Freddie Faldo•Golf Shop Owner

•Freddie’sYahoo Listing



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•Yahoo Submission Tips• Use your site brand as the title• Keep descriptions impartial• Ensure the category is as specific

and relevant as possible



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•Pillar #5: Paid Advertising• Pay per click• Major directory submissions



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