Pepsi Social Media Analysis Q4 2015

Pepsion Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Pepsi FB

Pepsi: Social Media Report

This report looks at how

Pepsiperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=pepsi&utm_source=slideshare&utm_medium=button


Analysis of

PepsiFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

6,482,332 81,939 1.28%United

States

Mostly Young, Female

and Attached.

Pepsi

Engagement Score Total Fan Posts

833 4,690

Total Posts General Sentiment

42 Neutral

Total Likes

376,553

Total Comments

31,148

Total Shares

156,947

Most Engaging Content Type

Others

Least Engaging Content Type

Recipes/Product Updates

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

6,340K

6,360K

6,380K

6,400K

6,420K

6,440K

6,460K

6,480K

6,500K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

6,482,332

New Fans

81,939

Engagement

0

250

500

750

1,000

1,250

Pepsi had an average engagement score of 833 and a highest of 1000.

Community Analysis

Pepsi fans are mostly Young, Female and Attached. Pepsi fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

35%

65%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

United States

India

Mexico

Puerto Rico

Egypt

France

Venezuela

Jamaica

Brazil

0

1

2

3

4

5

6

7

8


Brand Posts

Top keywords used Frequency

Tune 7

Empire 7

6-pack bottles 6

PepsiPerfect 5

FOX 5

Most Engaging Brand Posts

08-DEC-15, TUE 12:00PM

#BringBackCrystalPepsi? The dedicated employees of the 92nd Floor never shut down back in the 90s. A ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 38,867 5,473 23,065 Positive

12-NOV-15, THU 9:21AM

Uncle Drew is back, and he brought company. Tune in to see what happens next! #UncleDrew

15-OCT-15, THU 5:52PM

Here's to 23 years of racing and 18 years of partnership. Thank you, Jeff Gordon #Team24

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 53,167 3,503 44,577 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 95,098 3,548 35,896 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/56381779049/posts/10153948914324050



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Pepsi 1493

Crystal Pepsi 945

Diet Pepsi 479

Thanks 377

Pepsi Perfect 338

User Posts

0

200

400

600

800

1,000

1,200

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Most of Pepsi posts were around 'Contest', and posts around 'Others' received the highest engagement.

Content Intel

0 1 2 3 4 5 6 7 8 9 10

0 200 400 600 800 1000 1200

Brand News

Others

Event

Engagement-oriented…

Corporate Social…

Ad Campaigns

Photos

Special Offer

Fan-specific content

Recipes/Product Updates

Contest

Question to fans

Festival/Greetings

Facebook App

Number of Posts

Engagement Score


In Pepsi Posts about General Happenings, the category On Sports received the highest engagement.

Content Intel

About General Happenings

0 2 4 6 8 10 12 14

0 100 200 300 400 500 600 700 800 900 1000

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Analysis of

PepsiTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

2,953,779 50,917 1.75% Worldwide

Pepsi@pepsi

Engagement Score

196

Total Proactive Tweets

296

Retweets Total

59

Replies Total

311

Favorites Total

151,019

Total Mention

66,944

Total Retweets

56,495

Average Reply Time (mins)

1953

Most Engaging

#BTS

Most Recent

#BTS

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

2,870K

2,880K

2,890K

2,900K

2,910K

2,920K

2,930K

2,940K

2,950K

2,960K

1-Oct 8-Oct 15-Oct

22-Oct

29-Oct

5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

Follower Growth

Total Followers

2,953,779

New Followers

50,917

43K

43K

43K

43K

43K

43K

43K

43K

43K

1-Oct 8-Oct 15-Oct22-Oct29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

Followee Growth

Total Followees

42,570

Engagement

0

250

500

750

1,000

Pepsi had an average engagement score of 196 and a highest of 944.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

296 59

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300

0 50 100 150 200 250 300

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140 160 180

0 5000 10000 15000 20000 25000

#empire*

#pepsiperfect*

#pepsihalftime*

#uncledrew*

#team24*

#crystalpepsi*

#mtvstars*

#nextpepsiartist*

#shakiraonsb50*

*تقدر_يال_سهيله_مع_ببسي#

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

empire pepsiperfect pepsihalftime uncledrew team24

Spread of Hashtags by day

0 100 200 300 400 500 600 700

#team24*

*تقدر_يال_سهيله_مع_ببسي#

#nextpepsiartist*

#mtvstars*

#uncledrew*

#empire*

#crystalpepsi*

#shakiraonsb50*

#pepsihalftime*

#pepsiperfect*

Engagement Score

Hashtags - Engagement

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

140

160

180

200

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

5000

10000

15000

20000

25000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 56,495

-2,000

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 66,944

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

NBA 20,328,699 3

Coldplay 16,635,652 3

NFL 16,434,732 28

CNN en Español 12,472,893 2

Pharrell Williams 8,508,760 2

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] more information.

mailto:[email protected]