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Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.
Citation preview
OpenGraph
Your Key To Making Content Look Great
On Facebook & Beyond
Downloadbit.ly/awesome-graph
Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
@mike_arnesen
#SMX | #23B1
@mike_arnesen#SMX | #23B1
OpenGraphis the magic that
makes this happen.
@mike_arnesen#SMX | #23B1
OpenGraphsaves you from embarrassing
yourself.
@mike_arnesen#SMX | #23B1
2010:
OpenGraph is launched by
Facebook.
@mike_arnesen#SMX | #23B1
Open Graph is the
solution
to a problem
@mike_arnesen#SMX | #23B1
Open Graph is the
solution
to a problem
@mike_arnesen#SMX | #23B1
A protocol for converting
strings to things
@mike_arnesen#SMX | #23B1
Pages become objects
to interact with.
@mike_arnesen#SMX | #23B1
Marked up content acts
the same as Facebook entities.
@mike_arnesen#SMX | #23B1
This is the money maker!
Eye catching & clickable
social shares
@mike_arnesen#SMX | #23B1
Open Graph’s usage extends
far beyond Facebook.
@mike_arnesen#SMX | #23B1
Where does OG live?
@mike_arnesen#SMX | #23B1
Title Requirements
Title Length: 88 Characters
@mike_arnesen#SMX | #23B1
Description Requirements
Facebook: 300 characters
Google+: 200 characters
@mike_arnesen#SMX | #23B1
Image Requirements
Image Width: 470px wide
Maximum Aspect Ration: 235:197
@mike_arnesen#SMX | #23B1
Open Graph Entity Types• Webpage
• Article
• Movie
• Music
• Video
• Book
• Profile (Person)
@mike_arnesen#SMX | #23B1
Twitter Cards
@mike_arnesen#SMX | #23B1
Rich Pins
@mike_arnesen#SMX | #23B1
Why Open Graph?
• CTR
• Likes
• Screen Real Estate
• Semantic Integration
@mike_arnesen#SMX | #23B1
Don’t leave your brand reputation
up to people you don’t know.
Thank you!Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen#SMX | #23B1