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Making Food Look Good: Food Advertising Techniques
What You See Isn’t Always What You What You See Isn’t Always What You Get!Get!
Roast Chicken or TurkeyRoast Chicken or Turkey
Cooked brieflyCooked briefly Painted with wood stain Painted with wood stain
and food colouringand food colouring Injected with mashed Injected with mashed
potatoes to make it potatoes to make it plumperplumper
Browned with a blow Browned with a blow torchtorch
RibsRibs
Same process as your Same process as your chicken or turkeychicken or turkey
Only now you can Only now you can ‘paint’ with BBQ sauce‘paint’ with BBQ sauce
HamburgerHamburger Cook BrieflyCook Briefly Create grill marks with Create grill marks with
red hot skewersred hot skewers Choose the perfect bun, Choose the perfect bun,
lettuce piece, tomato lettuce piece, tomato etc…etc…
Separate each layer Separate each layer with plastic discs so the with plastic discs so the bun doesn’t get soggybun doesn’t get soggy
Fresh FruitFresh Fruit
Coated with spray on Coated with spray on deodorant for that deodorant for that fresh, shiny lookfresh, shiny look
Drop glycerin on fruit to Drop glycerin on fruit to simulate water trickling simulate water trickling off the fruitoff the fruit
VeggiesVeggies Coat veggies with a Coat veggies with a
squirt of glycerin (used squirt of glycerin (used to treat burns) and to treat burns) and waterwater
Gives food a juicy, Gives food a juicy, glistening appearanceglistening appearance
Works with seafood as Works with seafood as wellwell
Ice CreamIce Cream
Often not real ice Often not real ice cream, but a mix of cream, but a mix of shortening and icing shortening and icing sugarsugar
A typical photo shoot A typical photo shoot using real ice cream using real ice cream calls for two dozen 2-calls for two dozen 2-litre containers – it litre containers – it melts fast!melts fast!
PuddingPudding Photographed pudding Photographed pudding
is as hard as a rockis as hard as a rock It contains 10 times the It contains 10 times the
amount of gelatin of amount of gelatin of normal pudding so it normal pudding so it doesn’t melt under the doesn’t melt under the photo lightsphoto lights
This also makes it easier This also makes it easier to moldto mold
Chocolate SundaeChocolate Sundae
Trying to take that Trying to take that perfect picture of a perfect picture of a sundae?sundae?
The chocolate sauce will The chocolate sauce will stick to the ‘ice cream’ stick to the ‘ice cream’ better if you put pieces better if you put pieces of paper towel under itof paper towel under it
Icy Cool DrinksIcy Cool Drinks
Nope, not real iceNope, not real ice
Rather it’s acrylic ‘ice’ Rather it’s acrylic ‘ice’ that refracts light better that refracts light better than real ice and than real ice and doesn’t meltdoesn’t melt
Cereal…Cereal…
No milk hereNo milk here
Instead white glue is Instead white glue is substituted for the milk. substituted for the milk. Why? Why?
The cereal doesn’t get The cereal doesn’t get soggysoggy
Pancakes and SyrupPancakes and Syrup
The pancakes are The pancakes are coated with stain guard coated with stain guard so they don’t soak up so they don’t soak up the syrupthe syrup
The syrup could very The syrup could very well be motor oilwell be motor oil
French Fries!French Fries!
Individually selected Individually selected and then secured to a and then secured to a styrofoam base so they styrofoam base so they ‘fan’ out perfectly‘fan’ out perfectly
Hot, Steaming Food?Hot, Steaming Food?
Place a source of steam Place a source of steam behind the food to give behind the food to give it that ‘fresh from the it that ‘fresh from the oven appearance’oven appearance’
Or place hot steaming Or place hot steaming cotton balls within the cotton balls within the plateplate
Perfect Pasta?Perfect Pasta?
Place blocks of Place blocks of Styrofoam under the Styrofoam under the pasta noodles so they pasta noodles so they don’t cave in on youdon’t cave in on you
Build ingredients in Build ingredients in layerslayers
Not all photos are stylized…but…Not all photos are stylized…but…some sure are!some sure are!
Not all photos are stylized…but…Not all photos are stylized…but…some sure are!some sure are!
Not all photos are stylized…but…Not all photos are stylized…but…some sure are!some sure are!
Not all photos are stylized…but…Not all photos are stylized…but…some sure are!some sure are!
Not all photos are stylized…but…Not all photos are stylized…but…some sure are!some sure are!