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Making Stock Footage Look More Professional
Stock footage is a great way to save time and money when it comes to
video production. Many use stock videos not only to fulfil online marketing
collaterals, but also for the completion ofsmall film projects. Sometimes, though,
using stock videos can be generic; one can expect to see the same video in other
presentations. To stand out, video editors should make the footage look more
professional. Here are some tips video editors may choose to follow in order to
make their project a far cry from being mundane.
High-exposure clips have a unique
cinematic appeal that may make audiences
think they’re seeing a high-quality picture.
High exposure footage has soft yet sharp
colour, and is always bright, but not glaring.
Adjusting the exposure of the footage
requires skills in digital manipulation of light
and ingenious blending of colours. Video
editors, however, should be careful when
adjusting the exposure, as one wrong move can make the footage look likework
by an amateur. The adjustment of light may hide some details in the video.
Heighten Exposure
Videos have different formats, and it’s
important that the editor ensures that all the
clips follow the same format. This is because
each format has its distinct picture quality
and feel. If most clips follow a DivX format,
the rest should follow the same.
Editors should be mindful when splicing
the stock footage and incorporating it into the
rest of the project. Otherwise, the transitions
within the project will be a mess. Before
rendering, the editors should check for abrupt
breaks between the videos they ownand the
stock footage.
Amateurs love using special effects. To
this regard, a professional video editor may
wish to create a distinction by using the
effects flawlessly. For instance, editors may
use minimalistic transition effects when
integrating typography or whatnot instead of
using flashy ones. Filters are also nice,
especially if the editors are dealing with
consistency during colour grading.
Be Consistent When it comes to File Format
Be Careful with Cutting
Play with Some Effects
Using stock footage will never be boring again. With consistency and an
imaginative mind, an editor can easily make any stock video more appealing than
before.
SOURCES:
http://www.videomaker.com/article/9437-editing-using-stock-footage
http://provideocoalition.com/pvcexclusive/story/editorial-to-color-grading-from-a-
colorists-pov
http://www.motionelements.com