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NEXT‐LEVELFACEBOOK STALKINGFOR BUSINESSSTEPHEN BOSWELL, MBAKEVIN NICHOLS, MBA
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WHAT TO EXPECT1 Facebook's graph search2 Seek out major life events3 What your competitors are saying4 Find introducers5 Friends who "Like" your page6 People who don't "Like" your page7 Facebook Selling Essentials
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GRAPH SEARCHFACEBOOK'S
A search engine based on the vast amount of Facebook intelligence
(e.g., people, posts, photos, places, pages, groups, apps, and events
on the social network).
Responds to natural language queries
Ex search: “My friends who like XYZ Wealth Management”
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MAJOR LIFE EVENTSSEEK OUT
Facebook is the home ofmajor life events.
Search for keywords like“new grandson”
Your results will be specificto your Facebook networkand a combination old andnew posts.
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YOUR COMPETITORSSEE WHAT PEOPLE SAY ABOUT
Want to see what people are posting about anotheradvisor or firm in town? Simply run a keyword searchwith their firm name:
“XYZ Wealth Management”“XYZ Financial Planners”
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CAN INTRODUCE YOUFIND SOMEONE WHO
Introductions are one ofthe most powerfulmarketing tactics forfinancial advisors.
Find introducers bysearching amongst yourFacebook friends.
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SEARCH EXAMPLESFINDING INTRODUCERS
My friends who work at [company name]If you don’t know anyone who directly works at thatcompany, you can also see which of your friends knowssomeone who does. Friends of people who work at [company name]
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DON'T "LIKE" YOUR PAGEFIND FRIENDS WHO
Search who likes your pageand compare it your friendlist to identify the stragglers.
My friends who like [your pagename]
Send a personal message toeach of your friends askingthem to support you.
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WHO "LIKE" YOUR PAGEUNDERSTANDING PEOPLE
Gather insight into thebehaviors of youraudience by finding theposts they like, tend toengage with, and more.
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SEARCH EXAMPLESPEOPLE WHO "LIKE" YOUR PAGE
Posts liked by people who like [your page name]Pages liked by people who like [your page name]Photos liked by people who like [your page name]Videos liked by people who like [your page name]Favorite interests liked by people who like [your page name]
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THAT'S JUST THE TIP OF THE ICEBERG
4-part webinar series begins April 20th
Hosted by Stephen Boswelland Kevin Nichols
Learn More at bit.ly/FBselling16
FACEBOOKSELLING
ESSENTIALS
FACEBOOKSELLING ESSENTIALS
LEARN TO LEVERAGE THE WORLD'S BEST MARKETING PLATFORM
SOURCE NAMES, DEEPEN CLIENT RELATIONSHIPS, PROFILEPROSPECTS WITHOUT COMING ACROSS AS INTRUSIVE
HERE'S WHAT YOU GET:
4 content-packed sessions , weekly starting 4/20 at 2:00 PM ET
Q & A with Stephen Boswell and Kevin Nichols
Access to recordings of each session
Handouts for each session
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SPEAKERSFACEBOOK SELLING ESSENTIALS
STEPHEN BOSWELL, MBAChief Operating Officer at The Oechsli
Institute and author of Best Practicesof Elite Advisors
KEVIN NICHOLS, MBACoaching Director at the Oechsli Institute
and author of The Indispensable LinkedInSales Guide for Financial Advisors
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SESSION 1 SESSION 2Your Personal
Facebook Profile
Your Personal
Facebook Profile,
cont.
Creating a Facebook
Page for Your
Business
SESSION 3Advertising on
SESSION 4
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SESSION 1YOUR PERSONAL FACEBOOK PROFILE
Building the ideal personal Facebook profileRespecting the culture and earning the right to be “friends"Authentic posts = relationships accelerators Talking to clients about FacebookMust-know privacy settings
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SESSION 2YOUR PERSONAL FACEBOOK PROFILE
The amazing Facebook newsfeedFacebook’s Graph SearchSurprise and Delight ideasCreating targeted “lists"A “like,” “comment,” and “share” strategyUsing Facebook “events"
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SESSION 3CREATING A FACEBOOK PAGE FOR YOUR BUSINESS
The difference between Personal and Business pagesThe first steps to building Facebook “likes"How and why you should humanize your brandSecrets to encouraging engagementThe best day of the week to postPosting content your target market cares aboutAutomation tools that work
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SESSION 4ADVERTISING ON FACEBOOK
Defining demographicsUnderstanding what your customers “like"Designing your ad (valuable + snackable)The most effective CTAs (calls to action)
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THE OECHSLI INSTITUTEABOUT US
We're a research-based coaching organization. For over three decades, we'veconducted ongoing studies on affluent investors and elite financial advisors.Through these parallel studies, we've found ourselves in a unique position inthat we're able to field test the empirical data uncovered with hands-onapplication through our performance coaching.
Learn more at www.oechsli.com
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