luke jonas sales director

emea

@

A

$350,000,000

Education!

ds

uyers

ost

Ad Unit Case Study:Over 1% CTR 14% Higher ROI 46% Lower Costs

Audiencefacebook native

Audiencefacebook native

CRM

Audiencefacebook native

Lookalikes

Audiencefacebook native

FBX

Newsfeed

FBX

Newsfeed

FBXDynamic

Creative

...maybe so, but my

audience doesn’t use Facebook

“Ad-engine uses automation to distinguish between ads that have good value down stream, and ads that are likely throwing money away. Good ads survive, and bad ads are killed. We iterate some new ads and repeat. ”

1 gender

8 interests

5 products

4 regions

160segments

160 Enter The Cage...only

will leave!

Insert something regarding creative refreshes

Insert something regarding creative refreshes

Creative Refresh 1 Creative Refresh 2

ClickthroughRate

the performance spectrum

CPM

CPC

CPL

CPA

ROI

LTV

CPA

CPA =

CPA =

$2

$8

CPA Advertiser

LTV Advertiser

A Lot has

Changedhow have

you?

@Luke_Jonas

ljonas@nanigans.com