Getting SocialPietermaritzburg, Underberg, Mooi River,

Dundee, Clarens, Maseru

FACTS:

What is the worlds number 1 export? Tourism!

In the 1950’s there were 25 million tourists in the world, this number has grown significantly to 1,186 million in 2015.

South Africa received 15,1 million foreign travelers in 2015. (StatsSA)

So how does one tap into this large number of travelers and get your tourism product seen?

TRADITIONAL MARKETING

Social – interaction through sharing of information Media – platform we use to accomplish this

SOCIAL MEDIA

PRO’S:No joining fee

Easy to set up

Local and global Audience

Can target your audience

Measurable

Viral

Customer interaction – positive/negative (invaluable)

CON’STime consuming

Requires original content

Need to be on top of the messages/comments

Dreaming- Inspiration

Planning - Visible on search

Booking - platforms eg Nightsbridge, OTA's

Experiencing - Share Images

Reflecting - Reminder of the trip eg Throw Back Thursday

Fast Fact:*52% of travellers change their plans based on social media* 83% of holidaymakers using the internet for inspiration turn to social channels

• Purpose - what business does• Values - Emotional side • Message - what you want to say

Business

• Audience - Who is your• Influencers & Channels - who will you # @• Activation - What you want people to do

People

• Topic - What people are interested in• Concept - Subject• Conversion - Measure success

Content

Provide information – just enough

Keep things positive – inspire and excite users

Provide a link – shorten url with bit.ly

Be available - Post when audience is listening

Engage with users – Conversational dialogue

Include images –tempt followers to RT and share

Get creative - competitions, bloggers, e-newsletters

Be the Panado not the vitamin

BUILD YOUR COMMUNITY

1.8 billion users

1.6 billion users are mobile users1.1 billion use Facebook daily

Twitter has 1.3 billion accounts and generates 180 million tweets per day

Only 25% of Twitter accounts are active

Instagram has 600 million users

90% are below the age of 35

SOCIAL MEDIA USERS

Facebook - I like lemon meringue pie

Twitter - I am eating a #lemonmeringuepie

Blogger - Read about my lemon meringue pie experience

YouTube - Watch me eating a lemon meringue pie

Linkedin - My skills include lemon meringue pie eating

Pinterest - Here is a lemon meringue pie recipe

Instagram - Here is a photo of my lemon meringue pie

WHATS THE DIFFERENCE?

Don't be arrogant

Empathy, humility - question what went wrong

Take the discussion offline - email

Once resolved - ask to modify post or send a Thank you

Get them to become your evangelists!

NEGATIVE FEEDBACK