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Which social networks are right for you? What are the differences in social media for personal branding v. corporate branding? What are the implications of healthcare regulations regarding social media? How do you become an influencer by finding the right people/companies to follow and determining their target audience? Nicole will answers these questions and more, and show you how social media has and will continue to have a crucial impact on your career and company. Learning objectives 1. Determine which social networks are right for you 2. Be conversant on social media for personal branding v. corporate branding 3. Discuss the implications of healthcare regulations regarding social media
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MAKE YOUR MARK WITH SOCIAL MEDIACREATING, SHARING, AND INFLUENCING
SHOULD YOU BE ON SOCIAL MEDIA?
74% of online adults use social networking sites
WHICH SOCIAL NETWORKS ARE RIGHT FOR YOU?
#1. Who is in my target audience?
#2. Why do I want to be connected with this audience?
# 3. What content should I push?
6 TYPES OFSOCIAL MEDIA CONVERSATIONS
1. Polarized Crowds
2. Tight Crowds
3. Brand Clusters
4. Community Clusters
5. Broadcast Network
6. Support Network
AUDIENCE DEMOGRAPHICS
WHO IS MY TARGET AUDIENCE?
IS YOUR AUDIENCE ON FACEBOOK?
71%
1.15 billion
47% of Americans say Facebook is their #1 influencer for
purchases.
users.
of online adults use Facebook.
76% of online women use Facebook.
IS YOUR AUDIENCE ON LINKEDIN?
22% of online adults use LinkedIn.
300 million users.
Highest use is among 30-49 year-olds at
Your profile is 11 times more likely to be viewed if you have a…
photo.
27%
IS YOUR AUDIENCE ON TWITTER?
17% of online adults use Twitter.
34% of marketers have used Twitter to generate leads.
Twitter is the fastest growing social network with a growth rate of
215
million
active monthly users.
44%.
IS YOUR AUDIENCE ON PINTEREST?
70 million users.
Women are 4 times more likely to use Pinterest.
The average female Pinterest user has 67 followers.
80% of total Pinterest Pins are Repins.
IS YOUR AUDIENCE ON INSTAGRAM?
users.150 million
of Instagram users are under the age of 35.90%
6 in 10 report using the platform daily.
of Instagram users are women.68%
IS YOUR AUDIENCE ON YOUTUBE?
unique visitors per month.800 million
of video is uploaded to YouTube every minute.60 hours
Videos are viewed a day. 4 billion
More video is uploaded to YouTube in one month than the 3 major US
networks created in…
60 years.
Google+ enable accounts.1 billion monthly active users. 359 million
IS YOUR AUDIENCE ON GOOGLE+?
45 to 54 year old bracket increased its usage
by
56% since 2012.
verified local business accounts.20 million
TOP REASONS WHY PEOPLE USE SOCIAL MEDIA
WHY DO I WANT TO BE CONNECTED WITH THIS AUDIENCE?
Share original pictures
and videos they take
Connect with people you
know
TOP REASONS WHY PEOPLE USE SOCIAL MEDIA
Receiving
updates/comments
To be entertained or relax
Searching/Following
companies
Searching for jobs
Newsworthy content
Bookmark websites
Promote your brand
Document your life
Connect with people you
don’t know
Seeing photos and videos
from other people
SANDBOXES TO PLAY IN
WHAT CONTENT SHOULD I PUSH?
NEXT LEVEL – SOCIAL MOVEMENTS
$88.5 millionin donations from July to August 2014.
Compared to $2.5 million in donations
during the same time period in 2013.
Only one product approved by the FDA
that only modestly extends survival.
NEXT LEVEL – SOCIAL MOVEMENTS
#GirlsCan#BanBossy
#LikeAGirl#SheSummit
#YesAllWomen
#BringOurGirlsBack
WHICH SOCIAL NETWORKS ARE RIGHT FOR YOU?
#1. Who is in my target audience?
#2. Why do I want to be connected with this audience?
# 3. What content should I push?
HBA SOCIAL NETWORKS
@HBAOhiofacebook.com/HBAOhio Group Name:
Healthcare
Businesswomen’s
Association - Ohio
