Click here to load reader
Upload
matt-siltala
View
1.713
Download
0
Embed Size (px)
Citation preview
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
I WANNA TALK ABOUT EVERGREEN CONTENTI WANNA TALK ABOUT EVERGREEN CONTENT
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LET ME TELL YOU A STORY ABOUT OUR LET ME TELL YOU A STORY ABOUT OUR CATSCATS
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
It all started with this single infographic…launched almost4 years ago
100,000+ Social Shares
ThousandsOf Links Built
ThousandsOf $$$ generated
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
BUT YETBUT YET
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Shared October 13th 2015
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WHEN YOU HAVE THIS KIND OF SUCCESS YOU REPURPOSE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
eBook Motion Graphic Slide Share
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
And then there was…
The InteractivePurriodic Table of Internet Cats
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
THE RESULTS WERE INCONCEIVABLE!THE RESULTS WERE INCONCEIVABLE!
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
But that’s not all…
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Our interactive table outperformed Friskies
"list" because ours wasmore visual.
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MAXIMIZE THE VISIBILITY OF YOUR BRANDINGMAXIMIZE THE VISIBILITY OF YOUR BRANDING
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
add your logo
LOGO
LOGO
LOGO
Tastefully
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LINKS + BRANDING + KEYWORDS = IMPROVED LINKS + BRANDING + KEYWORDS = IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOU RANK & RELEVANCY FOR EXACTLY WHAT YOU
OFFEROFFER
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
SO, WHY DOES THIS WORK?SO, WHY DOES THIS WORK?
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
HERE’S THE HERE’S THE SCIENCESCIENCE
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Of info submitted to the brain is visual
90%
60,000x
40%
faster than text
Images process
of people respond to visual information over plain text
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
80%
Videos on landing pages increase page conversions rates by
94% MOREPosts with visuals get
page visits and engagement than those without
of consumers are more likely to click on a
business whose image appear in search results
60%
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
THE TREND IS GOING VISUAL
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
JOIN THE CLUB AND GET VISUAL WITH YOUR JOIN THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETINGCONTENT MARKETING
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL CONTENT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MORE OF THIS KIND OF STUFFMORE OF THIS KIND OF STUFF
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF CONTENT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF CONTENT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF CONTENT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF CONTENT
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL CONTENT IS THE BAITVISUAL CONTENT IS THE BAIT
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
300,000,000Users
Going Visual OnInstagram
257 MINUTES/MONTHAvg. time spent on Instagram70 MILLIONPhotos uploaded every day
30 BILLIONTotal shared photos
2.5 BILLIONLikes per day
49%Of users check Instagram daily
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Going Visual OnPinterest 70,000,000
Users
14.2 MINUTES/MONTHAvg. time spent on Pinterest
80% OF PINSAre repins (best image size 600 x 800)
80% Of users are female
78 CENTS IN SALES/PINOn average. Up 25% since 2012
10 MillionUS Monthly Unique Visitors(faster than any independent site in US history)
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is thenew “Top Gun” and has now new “Top Gun” and has now overtaken Facebook’s ‘Like’ button overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
62% 61%59% 42%Of brandshave Pin It buttons
Of brandshave Tweet buttons
Of brandshave Like buttons
Of brandshave Google+ buttons
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
1.39 BillionUsers
20 MINUTES/DAYAvg. time spent on Facebook
300 MILLIONPhotos uploaded every day
4.5 BILLIONLikes per day
1.972 MillionFriend requests per day
Going Visual OnFacebook
30 BillionWhats App messages per day
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
645,750,000Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets everyday
2.1 BILLIONTwitter search engine queries(Per day)75%Of users are on mobile
Going Visual OnTwitter
208 FOLLOWERSPer user (on average)
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
300,000,000Users
5.5 MINUTES/DAYAvg. time spent on Twitter
1.5 BILLIONPhotos uploaded every week
20 MILLIONMobile Monthly Users
33%Growth Per Year
Going Visual OnGoogle+
56% GROWTH In usage for member (ages 45-54)
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Yes, I really said
Google+
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
6 BillionPhotos uploaded each monthPhotos uploaded each month
Photos & Images get…More Interactionthan other content
More Sharesthan links
More Likes
50%
10x
7x
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WHIP YOUR CONTENT MARKETING PLAN WHIP YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPSINTO SHAPE WITH THESE TIPS
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
STAND OUT AMONGST THE CROWD BY…STAND OUT AMONGST THE CROWD BY…
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CREATING CONTENT SO GOOD THAT IT CREATING CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
BECOME A BETTER WRITERBECOME A BETTER WRITER
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WE CAN WE CAN DO DO
BETTERBETTER
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
SEE WHAT THE BUZZ IS ABOUTSEE WHAT THE BUZZ IS ABOUT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LETS GET REALLETS GET REAL
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
JUMP ON THE JUMP ON THE OPPORTUNITIESOPPORTUNITIES
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LEVERAGE WHAT YOU’VE GOTLEVERAGE WHAT YOU’VE GOT
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
GIVE THEM A WINDOW INTO YOUR INNER GIVE THEM A WINDOW INTO YOUR INNER WORKINGSWORKINGS
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
NEWSJACKNEWSJACK
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
THINK LIKE A JOURNALISTTHINK LIKE A JOURNALIST
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE
Repurpose successful content you already have into:• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss America Scholarship Fund
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WHAT DOES THE FUTURE HOLD?
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
AVALAUNCH OPEN HOUSE INVITATION
INTERACTIVE VIDEO
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
STILL HUGE OPPORTUNITIES
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
COOL TOOLS• • HubspotHubspot• • PocketPocket• • PowToonPowToon• • BuzzSumoBuzzSumo• • NewsleNewsle• • Pushover & IFTTTPushover & IFTTT• • SwayySwayy• • TalkwalkerTalkwalker• • CanvaCanva•Pin AlertsPin Alerts
CONTENT GOES HERE
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
REMEMBER, THE TREND IS GOINGVISUAL DON’T BE LEFT BEHIND.
Pintrest
Instagram Vine
TwitterFacebook
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA