LinkedIn 2016 Agency Influencer

ProgramLara BrownlowHead of Agencies ANZ

LinkedIn

#InAgency

Why?

ONEWe work in one of the most fun, creative and exciting

industries in the world. Fact.

FOURThis program will give you the tools you need to take control

of your professional image and find your voice in the

industry

TWOIt’s an ever changing and

dynamic environment with lots to read, share and

discuss.

THREEA big chunk of our lives is

spent at work, and the reputation we build for

ourselves and our companies should be a high priority.

#InAgency

The Program

Using key data points LinkedIn will measure how well you use

LinkedIn to build your reputation and that of your

agency

Monthly guides will be shared along with

leaderboards on our

microsite and through

the trade press

Program will last 5 months and

culminate in an awards dinner for

the top 10 Influencers

One Agency Executive will be named LinkedIn’s

2016 Agency Influencer of the

year!

LinkedIn Australian Agency Influencer Program

#InAgency

4

LinkedIn Agency InfluencerTracking Methodology

‘Passive’ activityProfile views (10%)Connections (10%)

Skills endorsements (10%)

Publishing activityPublishing frequency (20%)

Page views of articles (10%)

Engagement of articles (15%)

Social activityShare frequency (15%)Engagement of shares

(10%)

Based on these metrics & weights, an aggregate Influencer Score will be calculated. Winners will be

named on a monthly basis and at the end of the competition#InAgenc

y

If you needed extra incentive…

The 2016 Australian Agency Influencer of the year will

win:• All expense paid trip to New York for 2 people valued at $11,000 dollars

• VIP access to LinkedIn New York office• A day with the LinkedIn team in New York• Photo shoot for a professional headshot for your LinkedIn profile• Celebration dinner with LinkedIn Australia leadership team• Mentorship opportunity with LinkedIn and Mumbrella

You could be

here!

#InAgency