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Presentation from January 18, 2012, at the Rocky Mountain Innosphere in Fort Collins, Colorado. For Colorado BioScience Association.
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The Power of LinkedIn
Greg Olson :: Founder
Agenda
Stats
Ways to use LinkedIn
Build a better profile
Tips
Live examples: Online and Mobile
Questions
Who is GROWL?
GROWL was started to support companies in their
digital marketing efforts.
GROWL is a collaboration of the best minds in the industry. We
develop the greatest marketing experiences possible.
We have over 30 years of marketing, product launch and sales
experience, with expertise in mobile, social media and digital
marketing.
Who is Greg Olson?
Business Marketing Association National Board Member
Speaker and writer on a variety of biotech, digital and mobile topics
CBSA Committee member, Advamed member
Over 15 years of biotech and medical device experience
44 Million IN THE UNITED STATES
56 Million OUTSIDE THE UNITED STATES
428% GROWTH IN BRAZIL
76% GROWTH IN INDIA
72% GROWTH IN FRANCE
178% GROWTH IN MEXICO
Why Use
LinkedIn?
LinkedIn Features
Group discussions
Share your trip details
Polling
Update your profile, twitter style
Events
Stay informed with News
Blog
Unleash your presentations with Slideshare
Collaborate: Huddle Workspaces
Do you have the right profile image?
Are these good photos?
Does Your Profile Accurately Reflect You?
Update your Skills
What are you reading?
Personalize your URL: www.linkedin.com/in/gpolson
Customize your public URL
Customize your website names, blog names, etc
CONNECT
Who do you know?
Past and present colleagues
Friends
Get introduced
Join Groups
Let people know your skills and interests
LinkedIn Profile Checklist:
Craft an informative profile headline
Display the appropriate photo
Show off your education
Develop a professional summary statement
Update your status weekly
Show your connectedness with LinkedIn Group Badges
Collect Diverse Recommendations
Claim your unique LinkedIn URL
Share your work.
How to Build a LinkedIn Profile:
Download Presentation & Tips:
www.growlagency.com/LinkedIn
CONNECT WITH US
303 587 2847
www.growlagency.com
@digitalolson
@growlmobile
www.linkedin.com/in/gpolson
GREG OLSON :: Founder
LETS GO ONLINE.