Embed Size (px)
DESCRIPTION
Social media is now the primary way consumers and brands communicate, which has led to an increased expectation of transparency. The opportunities for healthcare companies to use social media marketing are endless — knowing how to best take advantage of them will make all the difference. In this can't-miss webinar, you will learn how healthcare organizations can: 1. Leverage positive customer experiences on social media. 2. Develop a social strategy that adheres to FDA regulations while incorporating HCPs and consumers. 3. Create an accessible and approachable customer experience on social networks.
Citation preview
•
•
•
Social media acts as a central hub for
people from everywhere to
connect on similar topics/interests.
Regulation
0%
10%
20%
30%
40%
50%
60%
70%
Doctor Hospital Health Insurer Drug Company
61%
55%
42%
37%
41%
39% 34%28%
Patient Behavior on Social Media
Trust Share
•
•
•
•
