KomfoSummit All-StarWebinar

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Today:

• Social Advertising• Q&A

#komfowebinar

3 things (at least) you forget

when doing Social Advertising

Agenda:

• Audiences

• Measure Points

• KPIs

Claim #1You focus only on Fans (And maybe also interest targeting via Boost)

Claim #1 - solutionYou forget that your audiences are more complex

Claim #2You focus narrowly on hard conversions (to the extend that you focuson conversions at all!)

Claim #2 - solutionRemember your soft conversion points!

Claim #3You focus on only one set of KPI’s (And you let your boss choose them!)

Claim #3 - solutionWork with different sets of KPIs

David LorentzenSocial Media Advertising Specialistdal@komfo.com

Q&A

www.SocialChallengeWeek.com

Thanks