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“In Komfo we are passionate about social media and we believe it has fundamentally changed the way we communicate with each other. We believe companies taking advantage of the possibilities in social media will get substantial competitive advantages.”! !!
• Founded in 2008 in Copenhagen by 4 entrepreneurs!
• Developed on strong values and partnerships!
• Today we are a powerful team of 65+ social media specialists!
• 400+ enterprise customers across multiple industries!
• Owned by 3 founders & Sitecore 58 % since July 2014!
47% Americans that say Facebook is their #1 influencer of purchase!
24% in 2011
Source: Search Engine Journal, November 2013.
For every Social Media channel you include, the more complex and more disconnected your brand story becomes.
It is getting more and more complex for each day!
RISK OF SILOS IN ORGANIZATION
Communication • Key messaging pillars rule • Branding objectives are
dominating teams • Conversations and
engagement are typical KPIs • Is reluctant to talk sales and
hard KPIs on Social Media
Marketing/Sales (ecommerce) • Numbers rule – SoMe is just
another channel
• Content is designed to be ads • Content distributed using hyper
targeting methods like CRM audiences
• Focus on traffic and standard online conversions as primary KPIs
Social Business Transformation methodology
Source: http://www.slideshare.net/Altimeter/the-evolution-of-social-business-six-stages-of-social-media-transformation
Distribute
• Distribute your brand content using our automated ad manager using a one click– optimization!
• Work with objectives to optimize your campaign
• Time effective and simple interface
Engage
Respond timely to your community across multiple social networks and route messages internally in the organization.
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstuff Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
CHANNEL
New(4)
Assigned to me (5)
Assigned (10)
Facebook Comment
Thanks! Looking forward to try it out :)
Peter Jackson
30 Apr 13:47 ·
Twitter Mention
Cool launch! #yourbrand Daniel Williams
30 Apr 11:24 · 5
5 7
G+ Comment
I would like to hear more about – where can I find info?
Chloe Brown
30 Apr 11:23 · 3
3
2
Welcome to the world of Social Business
Komfo is on a journey: From Social Media Marketing tool �èèè Social Hub – enriching data and allowing data to flow freely
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
One of the first steps on our journey: Integrating Sitecore and Komfo
Creating an integration between Komfo and Sitecore - two market leading companies in each of their fields – will generate a unique opportunity for customers to unfold the potential of Social Business
Access your Social Media Platform directly from Sitecore
The new Sitecore 8 will have an icon connecting directly to your Komfo Platform
Sitecore Launchpad Sitecore Social powered by Komfo
Enriching Sitecore Experience Profile with Social Data
In the new Sitecore 8, data from Social Media will be part of the experience database
Komfo Sitecore Social Networks
Matching Single User!
User handle!Presented as
request to Komfo!
User interactions!
Experience profile!(x-files)!
User interactions!
Selected Audience from Sitecore can be used for marketing
campaigns in Komfo Custom Audiences can be targeted directly with
messages on Social Media
tea
Select specific audience/segment
Target specific audience/segment
Ad Manager
CSV
Automation
Collect all your marketing analytics one place
Later there will be easy access to all analytics data from Social Media in the Sitecore Analytics Dashboards
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
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