Jakim Lemberg presenterer ideen om å kjøre prosesser med "trial and error" som anbefalt metode. På Social Media Days 2014 i Oslo.
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1. SMD 2014 Find me on Twitter: @lemberg
2. KOMFO We love Social Media and we believe that it has
fundamentally changed the way companies communicate with their
customers. Headquartered in Copenhagen, Denmark but present
globally. Owned by the four founders and the global software
company Sitecore. Powerful team of 60+ social media marketing
specialists ready to guide you to success. 100+ strong partnerships
with leading social networks, agencies and software providers. 300+
enterprise clients and market leader in the Nordics. 3. NORDIC
REFERENCES Travel Retail Finance E-Commerce TelecommunicationBtB
Publishing/Media Government & NGOAutomotive 4. 250 ad accounts
135.000.000 monthly paid impressions 400.000 weekly clicks600 daily
webshop checkouts 525 new page likes every hour 5. WHAT IS THE
PROBLEM? 6. ADVERTISING IS CRITICAL TO REACHING YOUR AUDIENCES ON
FACEBOOK Viral reachPaid reachOrganic reach 7. HOW DO YOU ORGANIZE
YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING 8. MOST OF OUR TIME
ON FACEBOOK IS SPENT IN THE NEWS FEED40% of peoples time on
Facebook is on news feedSource: comScore, June 2012. 9. ORGANIZE
YOUR MARKETING Content creatorInsights analystCommunity
managerAdvertiserModerator 10. 5 THINGS YOU WONT REGRET DOING
TOMORROW TO IMPROVE THE PERFORMANCE OF YOUR FACEBOOK MARKETING 11.
1. STOP PAYING FOR APPS Facebook apps only get traffic if theyre
supported by a heavy seeding strategy. Meanwhile, most app concepts
are now allowed for free on Page timelines and app builders get
cheaper by the day. 12. 2. TAKE YOUR STATS MORE
SERIOUSwww.freeanalytics.komfo.com 13. 3. BAN THE BOOST POST BUTTON
14. 4. GET STUFF OUT OF THE MAILBOX 15. 5. AUTOMATE AS MUCH AS
POSSIBLEBrandingWebshop trafficNewsletter signups 16. GET THE
STRATEGY STRAIGHT 17. THINK OF YOUR MARKETING GOALS EVERY TIME YOU
POST Increase your virality Drive awareness of your messages
Generate online sales Grow your community 18. INCREASE YOUR
VIRALITY Best types of creative for your campaign:Get started:1.
Set up a campaign with Engagement objective in Komfo Ad Manager
2.Select desktop and mobile news feed as ad placements3. Komfo Ad
Manager automatically identifies the audiences most likely to
generate stories about your content 19. DRIVE AWARENESS OF YOUR
MESSAGES Best types of creative for your campaign:Get started:1.
Set up a campaign with Branding objective in Komfo Ad Manager
2.Select All Facebook as ad placements3. Komfo Ad Manager
automatically identifies the audiences most likely to actively
consume your content 20. GENERATE ONLINE SALES Best types of
creative for your campaign:Get started:1. Set up a campaign with
Conversions objective in Komfo Ad Manager 2.Select Desktop News
Feed as ad placement3. Komfo Ad Manager automatically identifies
the audiences most likely to generate sales on your website 21.
GROW YOUR COMMUNITYBest types of creative for your campaign:Get
started:1. Set up a campaign with Fans objective in Komfo Ad
Manager 2.Select Mobile News Feed as ad placement3. Komfo Ad
Manager automatically identifies the audiences most likely to like
your page 22. GO PRO 23. INTERESTS & DEMOGRAPHS 24. PLACEMENTS
& DEVICESOffsite conversions are often cheapest on desktop! 25.
DARK POST PUBLISHINGYou can drag n drop planned posts to change
their timing 26. Identify people that are almost exact matches of
your current customer base with look-a-like-audiences.TARGET
ATTRACTIVE AUDIENCES 27. CONVERSION TRACKING 28. USE REMARGETING TO
INCREASE YOUR OUTPUTBrandingMarketing Remarketing 29. CHOOSE THE
RIGHT BIDDING METHODS! CPC for controlled costs CPM for high
delivery oCPM for optimal ROI 30. KEYWORD-TAGGED CAMPAIGNS 31.
KEYWORD-TRIGGEREDE ADS 32. WEEKDAY SCHEDULES 33. AUTOMATIC ADS
CREATION 34. EXAMPLE 1: ORGANIZE YOUR CAMPAIGNS BY NET EARNINGS 35.
EXAMPLE 2: AUTOMATICALLY RETARGET LEADS FROM YOUR WEBSITE 36.
SUMMARY 37. START WORKING SMARTER Stop paying for apps Take your
stats more serious Ban the Boost post button Get stuff out of the
mailbox Automate as much as possible 38. REMEMBER YOUR MARKETING
OBJECTIVE Increase virality Drive awareness Generate online sales
Grow your community 39. PRO TOOLS FOR THE SKILLED ADVERTISERS
Interests & demographs Placements & devices Dark post
publishing Custom audiences Conversion tracking Remarketing Action
bidding Keyword-triggered ads Weekday schedules Automatic ads
creation 40. Mikael Lemberg Advertising Director [email protected]
