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Mobile Attribution Analytics
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© 2012 – 2014 Kochava Inc. Confidential
Mobile Attribution Analytics
Kochava Company Overview
© 2012 – 2014 Kochava Inc. Confidential
Why is Attribution Analytics Important?
Ad Networks / Exchanges / RTBs
App Marketing / Affiliates / Agencies
AnalyticsPost-Install Engagement(Push Notifications)
Incentivized Ad-Networks
Social Networks
PR, Comms & Press
Cross-Promo Networks
There are a multitude of sources to acquire users. We help you thrive in this complex ecosystem to focus on valuable users.
E-mail/SMS/QR Codes
Others
© 2012 – 2014 Kochava Inc. Confidential
Kochava Provides A Unified SDK for Mobile Media
Keep it simple.
Single Buy-Side SDK
Track Clicks, Installs, Conversions, LTV, Retention & Analytics
One platform to optimize performance
Connected to 500+ mobile media partners (new partners added within days)
Able to optimize towards clicks, installs, or actions that are key to advertisers
One central Dashboard
Stay in real-time control, via a ‘single pane of glass’
Provide ‘Actionable Intelligence’ without additional SDK’s
Plug-in Architecture for new Apps – delivering ongoing value
© 2012 – 2014 Kochava Inc. Confidential4
Kochava is a Leading Mobile Measurement Partner
Mobile Measurement Partner http://bit.ly/ONsBVS
Major publishers have identified Kochava as a standard mobile measurement technology for their inventory
© 2012 – 2014 Kochava Inc. Confidential5
Leading Advertisers Have Chosen Kochava
Trusted by leading Advertisers.
© 2012 – 2014 Kochava Inc. Confidential
Leading Publishers, Agencies & DSP’s Have Chosen Kochava
Trusted by leading Agencies, Publishers & DSP’s.
© 2012 – 2014 Kochava Inc. Confidential7
Target sources with high conversion rates
Target sources where users engage post-
installRe-engage
dormant users
Analyze Post-Install Behavior
Acquire Users
Optimize Ad Budgets
Re-EngageDormant
Users
Kochava can track the entire life-cycle of your users
WHAT?
One platform to acquire the right type of users & keep them engaged.
© 2012 – 2014 Kochava Inc. Confidential
Custom
8
Server to Server Ping
SDK
Publisher Networks Custom
Publishers
Install Tracking
Reconciliation
Integration Layer
Click Tracking
Normalization Layer
Funnels
Custom AttributionSMS & Social Attribution
Device basedDevice Fingerprint
Desktop – to Mobile
ExportSelf-Service Dashboard
Optimization Customer Segmentation
Visualization Layer
Managed Ad-BuyAgency
Managed Ad-Buy
500+ Supported
HOW?
Everything you need in one proven platform.
© 2012 – 2014 Kochava Inc. Confidential
Platform OverviewMeasuring and Optimizing
Facebook Campaigns
© 2012 – 2014 Kochava Inc. Confidential10
What’s Needed?
• Measurement!– Integrate single buy-side SDK– Register App on Dashboard
• Understand your audience– Leverage a control group of organics– Understand engagement as a function of session or session duration– Understand value as a function of post-install behaviors
• Test with highly targetable indices – Create highly targeted campaigns (at a small scale) and see what resonates– Volume vs Value – against control group
• Scale the campaigns to drive results
• Optimize towards the audience you value
© 2012 – 2014 Kochava Inc. Confidential11
Kochava Makes Measurement Easy
• Simple to Configure Campaign Measurement for FB
© 2012 – 2014 Kochava Inc. Confidential12
Kochava Makes Measurement Easy
• L3, Campaign, Ad Group are automatically pivoted
• No need to duplicate the various campaigns – Kochava automatically discovers hierarchy and exposes results
• Advanced mobile measurement – supported electronically
© 2012 – 2014 Kochava Inc. Confidential13
Kochava Makes Measurement Easy
• Automatically integrated with all major PMD’s for buying at scale
© 2012 – 2014 Kochava Inc. Confidential14
Post-Install Analytics Summary
© 2012 – 2014 Kochava Inc. Confidential15
User Summary
© 2012 – 2014 Kochava Inc. Confidential16
Device and OS Break-Outs
© 2012 – 2014 Kochava Inc. Confidential17
Cohorts by Time
© 2012 – 2014 Kochava Inc. Confidential18
Post-Install Events
© 2012 – 2014 Kochava Inc. Confidential19
Advanced Segmentation
• Campaign• Network• Site• Creative
© 2012 – 2014 Kochava Inc. Confidential20
Understanding LTV
© 2012 – 2014 Kochava Inc. Confidential21
Segmented by SKU/Sub-Event Property
© 2012 – 2014 Kochava Inc. Confidential22
© 2012 – 2014 Kochava Inc. Confidential23
© 2012 – 2014 Kochava Inc. Confidential24
Segmented by Network
© 2012 – 2014 Kochava Inc. Confidential25
Pivot Data Segments for LTV: Engagement by Source
© 2012 – 2014 Kochava Inc. Confidential26
Pivot Data Analysis: Session Count by Source