2017

INTRO TO SOCIAL NETWORKS

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CHANNEL OVERVIEW

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• Founded in February 2003 • HQ: Menlo Park, CA • 1.86B MAU, 1.15B Daily • 100M hours of video content consumed daily

• 510K comments, 293K status updates, and 136K photos posted every 60 seconds.

FACEBOOK NEW FEATURES• Live 360 Video

• Product Catalogues

• Live Programming

• Pushing for music label presence

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CHALLENGES AHEAD• Battling Fake News

• Making the Trending Topics relevant

• Monitoring FB Live content

• Product Catalogues

$27.6B in revenue (2016)

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• Founded in October 2010 • HQ: Menlo Park, CA • 600 MAU, 150M Daily • 150M daily stories users (equal to that of Snapchat)

• Over 90% of users are under 40 • 95+M photos/videos shared per day

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INSTAGRAM$3.2B in revenue (2016)

NEW FEATURES• Live Stories, Ads in Stories

• Testing multiple photos per post

• Instagram Direct

• Save posts

CHALLENGES AHEAD• Eliminating offensive/harmful content

• Keeping up with Snapchat

• Hashtag Issues

• Improving CPM vs. Facebook, Google

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• Founded in September 2011 • HQ: Venice, CA • 300M+ MAU, 158M Daily • Daily reach of 41% among 18-34 year olds.

• 10B video views daily • Over 400M stories created daily.

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SNAPCHAT$404M in revenue (2016)

NEW FEATURES• Spectacles

• Web-link Snapcodes

• Universal Search

• Scissors / Paintbrush

CHALLENGES AHEAD• Innovate faster than Facebook copies

• Seamless AR Integration

• Equal product across iOS + Android

• Rejuvenated growth

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• Founded in March 2006 • HQ: San Francisco, CA • 313M MAU • 2016 Q4:

• 600 hours of live video over 400 events with 31M

• 31M unique viewers • 50% under 25yo, 33% non-US

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TWITTER$2.5B in revenue (2016) NEW FEATURES

• Live 360 Video

• Tools to combat Cyberbullying

• Live Programming

CHALLENGES AHEAD• Battling Cyberbullying

• Generating Revenue

• Continuing Growth

• Continue to win live-event coverage

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• Founded in February 2005 • HQ: San Bruno, CA • 1.3B MAU, 30M Daily • Users view 6B hours of video per month, 4B videos every day

• Over half of all video views are on mobile

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YOUTUBE27.6B in revenue (2016) NEW FEATURES

• Live Programming

• Pinnable promoted comments for

Live streams

• Native GIF maker

CHALLENGES AHEAD• Competing in live-event market

• Fending off Facebook video push

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• Founded in March 2010 • HQ: San Francisco, CA • 150M+ MAU • 81% of users are female • 75B ideas on the platform • 93% of pinners use Pinterest to plan purchases.

• 87% have purchased a product solely because of Pinterest.

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PINTEREST$300M in revenue (2016)

NEW FEATURES• Lens

• Video in Promoted Pins

• Checkoffs

• Improved Search Algorithm

CHALLENGES AHEAD• Audience Growth

• Potential IPO

• Seamless use of Lens

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• Founded in December 2002 • HQ: Mountain View, CA • 467M, 106M MAU • 3M active job listings • 15B page views every month • Over 1M professional post publishers.

• Hosts over 19M Slideshares

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LINKEDIN NEW FEATURES• New UI

• Native Article Publishing

• LinkedIn Salary

• Flag profile as Open Contractor

CHALLENGES AHEAD• Competing with Medium, FB, etc.

with publishing platform.

• Fending off Facebook’s Jobs feature.

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OVERVIEW CHART STATS

Facebook Feb 2003 1.86 billion

Twitter Mar 2006 320 million

YouTube Feb 2005 1.3 billion

Instagram Oct 2010 600 million

Snapchat Sept 2011 300+ million

Pinterest Mar 2010 150 million

LinkedIn Dec 2002 467 million

Site Founded Users

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