Create the space where the

conversation happens

Welcome, Funny Hats!

Hats!

Funny!

Funny!Funny!

Hats!

Hats!

Hats!

COMMUNITY

• Enable interaction between those who share interests

• Communities grow around a common interest

• Profiles allow people to find and connect

FACEBOOK ISN’T COMMUNITY

• Fans don’t have common interests

• They don’t participate on Facebook pages

• It’s a one-sided conversation

•Numbers are all that matter

• Gimmicks drive the action

Hi!

Fun!Well...

• Shared relationships

• Conversations within threads

• Unstructured

• Limited access

• Shared interests

•Discussion Forums

• Controlled content

• Access to data

COMMUNITY

•Opinions and questions encourage social sharing

• Get people talking

• Content and conversation is central to community

AUTHENTICITY

•Members join for real, personal interaction

• Create value for those who join the conversation

• Engage the community

Community  

http://www.flickr.com/photos/x-foto/4922700151/

• Inspirational

• Engaging

• Attract influencers

• Build relationships

PURPOSE

SOCIAL GRAPH

PIZZA!

ORANGES!

PUNK ROCK!

ART!

TRAVEL!

DANCE!

GAMES!

GARDEN!GOV’T!

DOGS!

BASEBALL!

BLUERIBBON!

SOCIAL GRAPH

TYPES

• Goal-oriented

•Demographic

• Activity-based

• Support

Amex Open Forum

SUPPORT

SUPPORT

DRUPAL COMMONS

• Collaboration via groups, topics and threads

• Activity streams and sections with new users, new or popular exposes interesting content

• Easy configuration of roles and permissions, with participation and engagement metrics

• Responsive design “out of the box”

COMMUNITYFunction

Collaborate Blogs, Forums, News Feeds, File Sharing, Q&A, Chats, Messaging, Polls/Surveys - with tagging, rating and ranking capability

Search Easy to search for expertise and filter out the noise Map the networks within the community

Profiles Rich profiles to find those you don’t already know Established practices like following promote interaction Search makes finding experts (and information) easier

Interaction Enable virtual events and meetings to drive interactionMobile access can empower customer-facing employees

Management Launch, grow, and sustain the community, with dashboards, metrics, and analytics

Links Embedded feeds and enable output to personal social networks

MEMBERS

• Bits of user information

• Biographical data

• Contact information

• Personal networks

• Activity feed and notifications

• User administration control

MANAGEMENTSpectators Critics Creators

• Spectators lurk

• Critics comment

• Creators contribute

MANAGEMENT

• Act as a catalyst

• Encourage engagement, recruit members and organize groups

• Seed the community with members and content

• Listen - and get people talking

GAMIFICATION

• Understand member’s motivation

• Provide incentives to drive participation

BADGES

BEST PRACTICES

• Relevant information

• Access to experts

•Make it easy for people to signup

• Photos and video drive engagement

• Recognition through gamification

Marketing/Sales

CAPTURING COMMUNITYHow to Build, Manage and Market Your Online Community

Online communities break through the media clutter and engage

your target market on a personal level. Marketers, managers, and

entrepreneurs can use them to drive user-generated content and

create long-term value online. When aligned with your organization,

online communities create a venue for audience interaction that

becomes a tangible business asset.

By Michael SilvermanFounder & CEO Duo Consulting

CA

PTU

RIN

G C

OM

MU

NITY

B

Y MIC

HA

EL S

ILVER

MA

N

In Capturing Community, Duo Consulting CEO Michael Silverman

gives you the tools and techniques required to create powerful

online communities. Drawing from his years of experience and the

wisdom of leading social media marketers, Michael shows you: in online communities.

online community.

success.

the community, from technology to promotional channels.

20 W Kinzie, Suite 1510Chicago, 60654 - 312-529-3000

msilverman@duoconsulting.com@MSilvermanDuo - 312-529-3000