Indian Facebook Performance Report - January 2014

India - January 2014Facebook Performance Report

www.socialpulse.co // [email protected] // #indiafbreport

http://socialpulse.co/

mailto:[email protected]

India Facebook Performance Report January 2014 // #indiafbreport

2Social media automation toolwww.socialpulse.co // [email protected]

Contents

Top 30 Facebook Pages by Engagement

Top 30 Facebook Pages by Fans

Top 10 Industries by Engagement

Top 10 Industries by Fans

Top 10 Industries by Fan Growth

Introduction

Airlines, Travel & Tourism

Alcohol

Automotive - Manufacturers

Banks, Insurance & Financial Institutions

Education

Electronics

FMCG - Snacks

Retail - Fashion

Telecommunications

TV Shows

Methodology

About Us

3

4

5

6

7

8

9 - 10

11 - 12

13 - 14

15 - 16

17 - 18

19 - 20

21 - 22

23 - 24

25 - 26

27 - 28

29

30



Social media automation toolwww.socialpulse.co // [email protected]

MTV Roadies Idea Cadbury 5 Star

Vodafone Zoozoos V D3 - Dil Dostii Dance MTV Unplugged (India)

Samsung Mobile India XOLO Panasonic India

mahindra scorpio Johnnie Walker

Spice Mobiles

MTV Splitsvilla Kingfisher

bewakoof.com Kaun Banega Crorepati Official Sony Mobile IN

Aircel India Mentos India

Nokia India

Oreo India

MTS India Jhalak Dikhhla Jaa

Taarak Mehta Ka ooltah Chashma Fastrack

Hyundai India Happydent India Audi India

2111

2515

2313

2717

2919

2212

2616

2414

2818

3020

231,131 79,032 40,711

144,399 71,790 39,241

184,695 72,693 39,700

130,608 56,354 37,799

95,336 47,376 37,246

227,955 74,871 39,935

133,467 58,183

37,478

38,701

157,162 72,135 39,459

109,623 53,515

79,191 40,782 33,422

1

5

3

7

9

2

6

4

8

10

Top 30 Facebook Pages by Engagement*

* Top 30 Pages by Average Engagement (average of the seven day figures taken from December 1, 2013 to January 1, 2014).

HDFC Bank

Madhubala - Ek Ishq Ek Junoon - Colors




Vodafone Zoozoos Bingo!

Fastrack Samsung India Mufti Jeans

Nokia India HTC India Nike Cricket

Kingfisher Cadbury Bournville IIPM

Panasonic India

Idea Tata Nano Hyundai India

Tata Docomo Pepsi Kurkure

MTV Roadies Cadbury Celebrations MTV Splitsvilla

Samsung Mobile India Audi IndiaSony Mobile IN

Aircel India Oreo India

Airtel India Lay’s India Intel India

2111

2515

2313

2717

2919

2212

2616

2414

2818

3020

16,607,248 4,885,299

8,168,497 4,314,017 3,154,732

9,752,353 4,513,556 3,197,869

6,730,825 3,963,434 3,094,891

5,406,271 3,824,906 2,993,294

13,481,430 4,785,454 3,223,523

7,503,344 4,217,129

3,053,074

3,117,424

9,442,672 3,191,0954,388,431

6,259,720 3,929,256

5,098,787 3,472,935 2,967,559

1

5

3

7

9

2

6

4

8

10

* Top 30 Pages by numbers of fans on January 1, 2014.

Top 30 Facebook Pages by Fans*

3,227,254

Cadbury Dairy Milk SILK - Have you felt Silk lately?




12,471

21,879

6,950

33,619

7,658

8,132

20,993

4,107

22,146

18,918

Electronics



Telecommunications

FMCG Snacks

Retail - Fashion

Alcohol

Education

TV Shows 49,285

Automotive Manufacturers

* Average weekly engagement per page for the Top 20 pages by engagement per industry (December 1, 2013 - January 1, 2014).

Top 10 Industries by Engagement*



Social media automation toolwww.socialpulse.co // [email protected]* Average fans per industry for the Top 20 pages by fans per industry (January 1, 2014).

Electronics


Alcohol



TV Shows

Retail - Fashion

Education

FMCG Snacks

956,353

1,709,702

581,458

2,752,384

7,658

644,387

1,674,280

412,263

2,672,517

1,668,350

2,817,357

Telecommunications

Top 10 Industries by Fans*



Social media automation toolwww.socialpulse.co // [email protected]* Average fan growth per page for the Top 20 pages by fans per industry (December 1, 2013 - January 1, 2014).

Electronics


Education


Telecommunications

FMCG Snacks


Alcohol

TV Shows

35,397

5,752

11,757

79,300

39,911

23,925

46,796

11,483

62,429

100,626

Retail - Fashion

Top 10 Industries by Fan Growth*





Introduction

Welcome to the 2014 January Edition of the India Facebook Performance Report. The India Facebook Performance Report researches, analyses, and recognises India’s top performing Facebook Brand Pages.

You can access all future quarterly reports quickly and easily by signing up for a free Social Pulse™ account: www.socialpulse.co

This report is the largest and most reputable Facebook benchmarking tool in India and is brought to you by leading social media automation tool Social Pulse™. Since launching, our report has reached over 1 million people, publically recognising top performing Facebook pages and the brands that are excelling in the digital industry.

Using data from Social Pulse™, and mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd., the India Facebook Report provides success benchmarks to increase your understanding of the strategies and tactics behind some of India’s most successful Facebook brand pages.

Social Media in IndiaIndia is the second largest country on Facebook with 92 million users. And usage is growing at a rate almost eight times that of the US. Increased mobile and Internet penetration has seen India become one of the fastest growing markets for Facebook, making it a necessary communications tool for brands active in the Indian market.

For Indian brands, Facebook presents an opportunity to showcase and grow their operations to this extensive audience. With this report we demonstrate how global and local brands are penetrating the world’s largest social media platform, with Electronics ranking as the largest industry by total number of fans. The report also reflects the wider trend of social media and television integration, with TV Shows experiencing the largest fan growth as well as being the most engaged industry.

Numerical BenchmarksThis report is not an opinion piece. It is here to

supply you with numerical benchmarks across Indian brands on Facebook.

Data for this report was collected from our data analysis and visualisation software, Social Pulse™ Analytics from December 1, 2013 to January 1, 2014. You can review the methodology at the end of the report for a clear understanding of each metric.

Social Pulse™ (www.socialpulse.co) is a social media automation system that provides analytics, publishing, realtime customer service and monitoring for social media.

You can access all future reports, benchmarking tools, customisable reports, video presentations, report ready graphics, analytics and more simply by signing up for a free Social Pulse™ account: www.socialpulse.co

Lucio RibeiroMD Social Pulse™

The full report can be downloaded at: http://socialpulse.co/indiafbreport



www.socialpulse.co

www.socialpulse.co

http://www.socialpulse.co

http://socialpulse.co/indiafbreport

9

The number of fans on January 1, 2014. Average of the seven day figures taken from December 1, 2013 to January 1, 2014. January 1, 2014 compared to December 1, 2013. Relative % increase comparing number of fans on January 1, 2014 compared to December 1, 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of December 1, 2013 to January 1, 2014.

Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:

Airlines, Travel & TourismIndia Facebook Performance Report January 2014 // #indiafbreport


Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement

1 Goibibo 1,361,709 6,396 12,020 0.9% 0.5% 3.9%

2 Mahindra Adventure 1,308,067 3,070 -3,016 -0.2% 0.2% 1.9%

3 MakeMyTrip.com 1,293,154 14,101 22,555 1.8% 1.1% 8.7%

4 Jet Airways 1,152,972 3,303 810 0.1% 0.3% 2.0%

5 Club Mahindra 1,125,113 19,276 41,102 3.8% 1.7% 11.9%

6 AirAsiaIndia 552,548 19,360 34,727 6.7% 3.6% 11.9%

7 FlySpiceJet 542,979 3,418 5,355 1.0% 0.6% 2.1%

8 Skyscanner India 464,837 14,629 23,121 5.2% 3.2% 9.0%

9 HolidayIQ 461,190 19,296 7,289 1.6% 4.2% 11.9%

10 Thomas Cook India 401,179 1,491 -671 -0.2% 0.4% 0.9%

11 Lufthansa India 395,793 4,476 12,113 3.2% 1.2% 2.8%

12 HelloTravel 391,965 6,478 1,436 0.4% 1.7% 4.0%

13 FlyKingfisher 372,351 499 612 0.2% 0.1% 0.3%

14 EaseMyTrip.com 342,884 6,848 8,219 2.5% 2.0% 4.2%

15 Expedia.co.in 307,856 995 887 0.3% 0.3% 0.6%

16 Incredible India 255,694 15,454 2,163 0.9% 6.1% 9.5%

17 IndiGo 252,845 9,380 17,987 7.7% 3.8% 5.8%

18 Cox and Kings India 217,808 4,343 11,753 5.7% 2.0% 2.7%

19 Sterling Holidays 214,731 1,785 206 0.1% 0.8% 1.1%

20 KLM India 213,493 8,048 31,001 17.0% 4.0% 4.9%

For global pages, our figures are calculated using only the fans assigned to the country specific page allocated to the Indian region.



#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares

Posts from December 1, 2013 to January 1, 2014.


High Performing Posts



622 Shares

608 Shares

546 Shares195 Comments

303 Comments

394 Comments10,753 Likes

9,718 Likes

7,071 Likes

Walk through the Cliffs of Étretat @ France. Fly cheap: http://goo.gl/T3hbte

Which of our two resorts in Goa is this photo from?

Here’s a fun and easy way to win a Lufthansa 2014 calendar: Just fill in the blank in the following sentence: “I like the ‘Queen of ...

We like to thank you for our achievement with special fares. Fly to Kuala Lumpur, Bangkok and onwards to more ...

Walk through the Cliffs of Étretat @ France. Fly cheap: http://goo.gl/T3hbte

Nice view of Mont Saint Michel, France. Fly cheap: http://goo.gl/1BXR7M

#FilmiPlaces - Guess where this super fun scene from Yeh Jawaani Hai Deewani was shot. We’ll send a surprise gift to 2 lucky ...

Happy New Year

Incredible India

Skyscanner India

Incredible IndiaLufthansa India

Club Mahindra

Skyscanner India

Skyscanner India

AirAsiaIndia

MakeMyTrip.com



11






1 Kingfisher 6,730,825 37,246 88,844 1.3% 0.6% 26.8%

2 Bacardi 1,137,189 13,617 7,817 0.7% 1.2% 9.8%

3 Signature 1,117,716 2,942 -2,480 -0.2% 0.3% 2.1%

4 Smirnoff 707,701 8,570 13,278 1.9% 1.2% 6.2%

5 Foster's India 539,189 5,267 7,394 1.4% 1.0% 3.8%

6 Johnnie Walker 502,271 37,799 75,187 17.6% 8.0% 27.2%

7 Royal Challenge 424,864 292 -2,243 -0.5% 0.1% 0.2%

8 Teacher's India 326,827 906 40 - 0.3% 0.7%

9 It’s Miller Time 285,909 1,732 5,858 2.1% 0.6% 1.2%

10 Jack Daniel's India 202,723 12,362 5,862 3.0% 6.2% 8.9%

11 Tuborg 186,914 10,661 34,498 22.6% 6.0% 7.7%

12 Black Dog Easy Evenings 180,562 1,264 3,137 1.8% 0.7% 0.9%

13 Breezer India 123,200 2,095 -725 -0.6% 1.7% 1.5%

14 Grey Goose India 101,605 2,570 -281 -0.3% 2.5% 1.8%

15 Chivas India 82,876 106 610 0.7% 0.1% 0.1%

16 Carlsberg India 81,136 140 128 0.2% 0.2% 0.1%

17 Captain Morgan 71,406 100 -474 -0.7% 0.1% 0.1%

18 Four Seasons Wines 31,180 513 -4,038 -11.5% 1.6% 0.4%

19 Hennessy Artistry India 27,103 66 -94 -0.4% 0.2% -

20 Indus Pride 26,543 749 2,824 11.9% 3.0% 0.5%

Alcohol




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





How about a bottle of Black Label ‘the Everest of deluxe whiskies’ to commemorate the last season of the year?

So what shall it be?So what shall it be?

Exiled, Outlawed, Imprisoned and Always Free. Bacardi, #Untameable Since 1862. #IrrepressibleSpirit

How about a bottle of Black Label ‘the Everest of deluxe whiskies’ to commemorate the last season of the year?

So what shall it be?

Johnnie Walker celebrates change with the reinvention of the iconic packaging for the world’s number one Blended Scotch ...

Johnnie Walker celebrates change with the reinvention of the iconic packaging for the world’s number one Blended Scotch ...

Exiled, Outlawed, Imprisoned and Always Free. Bacardi, #Untameable Since 1862. #IrrepressibleSpirit

1,730 Shares

1,897 Shares

1,976 Shares574 Comments

503 Comments

196 Comments10,428 Likes

11,920 Likes

22,051 Likes

Bacardi

Johnnie Walker

Johnnie Walker

Johnnie Walker Johnnie Walker

Johnnie Walker

Johnnie Walker

Johnnie Walker

Bacardi

Alcohol



13






1 Tata Nano 3,824,906 5,825 -9,677 -0.3% 0.2% 1.5%

2 Audi India 3,191,095 33,422 95,986 3.1% 1.1% 8.8%

3 Hyundai India 2,993,294 79,191 326,849 12.3% 2.8% 20.9%

4 mahindra scorpio 2,650,191 56,354 35,564 1.4% 2.1% 14.9%

5 BMW India 2,453,036 22,974 35,419 1.5% 1.0% 6.1%

6 Volkswagen India 1,917,005 5,136 4,543 0.2% 0.3% 1.4%

7 Mahindra Xylo 1,902,246 11,657 29,721 1.6% 0.6% 3.1%

8 Mahindra Verito 1,525,222 14,925 38,677 2.6% 1.0% 3.9%

9 Mahindra XUV500 1,507,369 24,284 31,685 2.2% 1.6% 6.4%

10 Mahindra Bolero 1,422,198 31,512 26,713 1.9% 2.2% 8.3%

11 Mercedes-Benz India 1,210,423 13,960 13,911 1.2% 1.2% 3.7%

12 Tata Safari 1,178,557 7,227 9,636 0.8% 0.6% 1.9%

13 Hero MotoCorp 1,137,913 6,453 14,300 1.3% 0.6% 1.7%

14 Bajaj Pulsar 1,074,927 12,769 4,664 0.4% 1.2% 3.4%

15 Nissan 1,072,902 5,115 11,710 1.1% 0.5% 1.4%

16 Mahindra Thar 1,059,157 16,970 -74 - 1.6% 4.5%

17 Mahindra Scooters 1,041,514 6,996 23,253 2.3% 0.7% 1.8%

18 TVS Apache 1,019,107 4,769 8,711 0.9% 0.5% 1.3%

19 Skoda India 1,011,567 3,541 6,748 0.7% 0.4% 0.9%

20 Castrol Biking 1,001,415 15,286 -407 - 1.5% 4.0%





#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





1,439 Shares

Mercedes-Benz India

1,464 Shares

Mercedes-Benz India

1,810 Shares

Wish your friends a Happy New Year with a unique twist using the Chevrolet New Year Greetings Application! Visit ...

Chevrolet IndiaBajaj PulsarWhat was the highest speed you clocked in 2013? Picture courtesy: www.instagram.com/amoruah

1,990 Comments

Chevrolet IndiaCan you guess the Chevrolet? Hint: It comes with stylish silver interiors and expressive exteriors!

785 Comments

726 Comments

Find fun in all your destinations this weekend with Hyundai!

Hyundai India

22,270 Likes

Mesmerize us with your Winter weekend getaway clicks #MightyMuscularScorpio

mahindra scorpio

37,149 Likes

Leave the city behind and take a trip with your #MightyMuscularScorpio

mahindra scorpio

41,448 Likes

Wish your friends a Happy New Year with a unique twist using the Chevrolet New Year Greetings Application! Visit ...

Chevrolet India




15






1 ICICI Bank 2,618,420 30,327 41,712 1.6% 1.2% 12.2%

2 HDFC Bank 2,021,161 47,376 211,036 11.7% 2.5% 19.0%

3 Axis Bank 1,957,477 25,637 83,103 4.4% 1.3% 10.3%

4 HDFC Life 1,846,655 28,525 103,032 5.9% 1.6% 11.4%

5 LIC India Forever 1,769,965 6,519 2,466 0.1% 0.4% 2.6%

6 RELIANCE MUTUAL FUND 1,073,421 3,817 12,102 1.1% 0.4% 1.5%

7 Celebrate Life 901,746 1,766 4,554 0.5% 0.2% 0.7%

8 Bajaj Finserv 853,869 22,010 96,025 12.7% 2.7% 8.8%

9 Franklin Templeton India 832,301 14,455 31,815 4.0% 1.8% 5.8%

10 IDBI BANK 788,456 3,002 737 0.1% 0.4% 1.2%

11 Max Life Insurance - Khushiyon Ki Planning 639,630 3,167 5,164 0.8% 0.5% 1.3%

12 Citibank India 561,080 14,453 7,285 1.3% 2.6% 5.8%

13 SBI Card 537,909 8,479 27,806 5.5% 1.6% 3.4%

14 Tata Capital 500,705 25,198 131,637 35.7% 5.8% 10.1%

15 DSP BlackRock Mutual Fund 438,567 5,484 20,140 4.8% 1.3% 2.2%

16 Aviva 413,339 4,732 9,343 2.3% 1.2% 1.9%

17 Icici Lombard 395,444 434 398 0.1% 0.1% 0.2%

18 Max Life Insurance â€“ Igenius 360,613 470 -508 -0.1% 0.1% 0.2%

19 YES BANK 316,317 2,814 10,424 3.4% 0.9% 1.1%

20 Federal Bank Ltd 299,979 758 -51 - 0.3% 0.3%





#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





621 Shares

This holiday season, spread joy & good cheer. Seasons’ Greetings!

LIC India Forever

625 Shares

LIC India Forever

800 Shares

LIC’s “Yogakshema” building in Mumbai, completes 50 years on 26th December 2013

LIC India ForeverCitibank IndiaIf you had a full tank of FREE fuel for your car, where would you go on a road trip? Comment below with your answer and ...

419 Comments

Citibank IndiaIf you get a Free Flight ticket, where would you like to travel and why. Comment below with your answer and top 5 entries ...

381 Comments

233 Comments

Let’s get cracking with the #WinterQuiz, start sending in your answers in the comments below & get a chance to WIN ...

Max Bupa

3,797 Likes

Travel surprises from yatra.com! Save Rs.1000 on transactions of Rs 6000 and above at www.yatra.com using Citibank credit ...

Citibank India

3,960 Likes

Choose how you want to earn your 4X turbo points on your Indian Oil Citibank (Platinum/Titanium) Credit card - travel, ...

Citibank India

6,003 Likes

#School time #friendships are the best memories of one’s life and we all long for them! Tag one such friend whom you miss the ...

IDBI BANK




17






1 IIPM 3,094,891 11,562 30,524 1.0% 0.4% 14.1%

2 Amity University 1,688,944 30,214 6,637 0.4% 1.8% 36.8%

3 Lovely Professional University 792,357 6,449 59 0.0% 0.8% 7.9%

4 BYJU's Classes 606,854 7,243 26,365 4.5% 1.2% 8.8%

5 NIIT 254,352 1,104 2,826 1.1% 0.4% 1.3%

6 Tata Crucible 183,214 1,954 224 0.1% 1.1% 2.4%

7 Career Clicks 148,390 123 -307 -0.2% 0.1% 0.1%

8 Jagran Josh 147,471 4,401 3,364 2.3% 3.0% 5.4%

9 Smartur 136,918 144 -91 -0.1% 0.1% 0.2%

10Sikkim Manipal University - Distance

Education.136,175 1,266 1,345 1.0% 0.9% 1.5%

11 BACHPAN... a play school 134,568 408 -221 -0.2% 0.3% 0.5%

12 Tata Building India 125,918 267 -1,028 -0.8% 0.2% 0.3%

13 ELS India 124,407 3,112 13,902 12.6% 2.6% 3.8%

14 Plancess 116,805 293 -226 -0.2% 0.3% 0.4%

15 Fiitjee India 111,823 6,018 11,308 11.3% 5.6% 7.3%

16 IIT Bombay 106,485 3,493 8,854 9.1% 3.4% 4.3%

17 Shiksha Cafe 100,544 460 990 1.0% 0.5% 0.6%

18 Pagalguy.com 82,152 2,875 9,927 13.7% 3.7% 3.5%

19 UPES 79,287 366 126 0.2% 0.5% 0.4%

20 IELTS - British Council India 73,706 386 455 0.6% 0.5% 0.5%

Education




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





202 Shares

Shadow puppets are fairly simple to make! Capture your child’s attention and teach them how to make interesting shadow ...

EuroKids International

284 Shares

Did you know that the First Human Artificial Heart got implanted ? Read more : ...

Jagran Josh

311 Shares

Mothers, don’t you agree?

EuroKids International

907 Comments

It’s just common sense! Can you answer this?

Lovely Professional University

745 Comments

Time to rattle your brains!


508 Comments

How many squares are there in the picture?Can anyone guess that?

976 Likes

LPU student awarded Rs. 1.2 Lakh Scholarship! We are proud to announce that one of the talented student of LPU has ...

992 Likes

Great opportunity for B.Tech, M.Tech and MCA students as Cognizant is coming for recruitment to LPU again! ...


2,251 Likes

First at LPU, Jalandhar Do you know LPU was the first one to develop a ‘Practice aircraft’ at its campus for the students of ...


Education

Lovely Professional University Lovely Professional University



19






1 Nokia India 9,752,353 157,162 315,852 3.4% 1.6% 23.4%

2 Samsung Mobile India 9,442,672 184,695 289,991 3.2% 2.0% 27.5%

3 HTC India 4,513,556 27,279 76,789 1.7% 0.6% 4.1%

4 Sony Mobile IN 4,388,431 39,935 4,413 0.1% 0.9% 5.9%

5 Samsung India 4,314,017 20,239 43,140 1.0% 0.5% 3.0%

6 Panasonic India 3,053,074 39,700 167,332 5.8% 1.3% 5.9%

7 Intel India 2,967,559 26,460 145,531 5.2% 0.9% 3.9%

8 LG India 1,817,792 9,147 5,621 0.3% 0.5% 1.4%

9 Sony India 1,772,417 10,229 13,783 0.8% 0.6% 1.5%

10 Micromax Mobile 1,707,853 13,020 20,047 1.2% 0.8% 1.9%

11 Windows Phone India 1,703,056 16,326 31,843 1.9% 1.0% 2.4%

12 Godrej Appliances 1,561,052 9,296 21,843 1.4% 0.6% 1.4%

13 Dell 1,494,858 6,884 15,600 1.1% 0.5% 1.0%

14 XOLO 1,452,122 72,693 336,773 30.2% 5.7% 10.8%

15 HP India 1,293,597 2,364 1,548 0.1% 0.2% 0.4%

16 Philips India 1,245,240 987 -2,225 -0.2% 0.1% 0.1%

17 Lenovo India 1,098,226 3,341 3,535 0.3% 0.3% 0.5%

18 Videocon d2h 969,036 9,917 30,939 3.3% 1.0% 1.5%

19 Acer India 948,384 18,996 60,378 6.8% 2.0% 2.8%

20 Nikon India 851,837 3,708 3,269 0.4% 0.4% 0.6%

Electronics




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





1,227 Shares

New Year is few hours away... let the celebrations begin !! http://on.fb.me/1fXlCUk

Panasonic India

1,291 Shares

We are super excited to experience Aamir Khan as “SAHIR - The Clown Thief” in the upcoming Yash Raj Films’ ...

Dolby India

1,406 Shares

Lets cheerfully bid farewell to 2013 and celebrate with Panasonic !! http://on.fb.me/1fXlCUk

Panasonic India

1,736 Comments

Party all night with outstanding Intex DJ speakers. #facebookcontest #partytime 1. Tag you

Intex

1,356 Comments

#Christmas celebrations are in full swing and it’s time to make them more exciting! Share your #Christmas ...

LG India

872 Comments

Can you guess the name of this character?

Sony PlayStation India

25,547 Likes

Sleeker & thinner. Presenting #Samsung #GALAXYGrand2

Samsung Mobile India

27,958 Likes

#GALAXYGrand2 is the #EverydayGrand!

Samsung Mobile India

40,415 Likes

Watch the video by xBhp team on Dhoom3 The Game on Windows Phone. Download the game @ ...

Windows Phone India

Electronics



21






1 Bingo! 4,885,299 19,708 59,362 1.2% 0.4% 4.7%

2 Pepsi 4,785,454 4,168 -8,624 -0.2% 0.1% 1.0%

3 Cadbury Celebrations 4,217,129 13,758 61,511 1.5% 0.3% 3.3%

4 Cadbury Bournville 3,963,434 7,555 3,545 0.1% 0.2% 1.8%

5 Oreo India 3,929,256 133,467 444,125 12.7% 3.6% 31.8%

6 Lay's India 3,472,935 6,214 3,549 0.1% 0.2% 1.5%

7Cadbury Dairy Milk SILK - Have you felt Silk

lately?3,227,254 6,918 22,716 0.7% 0.2% 1.6%

8 Kurkure 3,223,523 19,635 -7,340 -0.2% 0.6% 4.7%

9 Cadbury 5 Star 2,538,437 40,711 52,354 2.1% 1.6% 9.7%

10 NESCAFÃ‰ 2,508,648 4,786 11,898 0.5% 0.2% 1.1%

11 Cadbury Dairy Milk 2,470,680 9,823 8,912 0.4% 0.4% 2.3%

12 Thank You Mom India 2,424,257 8,800 10,465 0.4% 0.4% 2.1%

13 Mountain Dew India 2,079,314 23,974 68,130 3.4% 1.2% 5.7%

14 Meri Maggi 2,001,502 9,546 30,772 1.6% 0.5% 2.3%

15 Kit Kat 1,971,886 13,845 23,592 1.2% 0.7% 3.3%

16 7UP India 1,785,130 8,678 7,119 0.4% 0.5% 2.1%

17 Cornetto 1,459,564 4,638 9,887 0.7% 0.3% 1.1%

18 Snickers India 1,409,855 4,154 6,780 0.5% 0.3% 1.0%

19 Mentos India 1,353,153 38,701 65,781 5.1% 2.9% 9.2%

20 Happydent India 1,340,974 40,782 61,376 4.8% 3.1% 9.7%

FMCG - Snacks




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





Supreme Court verdict on Section 377.

3,094 Shares

Nestle Milkmaid Sweet MomentsYou’ll never opt for store bought Christmas cakes again with our easy to follow recipe. The romance of soaking the fruits ...

2,473 Shares

Nestle Milkmaid Sweet MomentsYou’ll never opt for store bought Christmas cakes again with our easy to follow recipe. The romance of soaking the fruits ...

1,832 Shares4,444 Comments

#DimagKiBattiJalaDe ...answer bata de

Mentos India

4,501 Comments


Mentos India

4,849 Comments


Mentos India Amul

18,514 Likes

Abhay ne 5 star ke saath jeeta Camera. You too can #WinWith5Star Click here to know more: http://bit.ly/1i1gDqs

Cadbury 5 Star

20,670 Likes

Kids craving chocolate cake? This no-fuss eggless recipe will guarantee that you’ll walk out of the kitchen with a sinfully moist ...

Nestle Milkmaid Sweet Moments

23,891 Likes

Cadbury Bournvita“Sow a thought, and you reap an act; Sow an act, and you reap a habit; Sow a habit, and you reap a character; Sow a character, ...

FMCG - Snacks



23





Retail - Fashion


1 Fastrack 8,168,497 53,515 122,698 1.5% 0.7% 12.2%

2 Nike Cricket 3,197,869 10,608 40,756 1.3% 0.3% 2.4%

3 Mufti Jeans 3,154,732 16,593 34,319 1.1% 0.5% 3.8%

4 Reebok India 2,613,571 4,186 2,935 0.1% 0.2% 1.0%

5 Pantaloons 1,911,187 18,265 87,974 4.8% 1.0% 4.2%

6 Allen Solly 1,599,710 12,958 20,352 1.3% 0.8% 3.0%

7 Peter England 1,493,450 3,284 2,576 0.2% 0.2% 0.8%

8 Nike Football India 1,476,764 6,214 10,901 0.7% 0.4% 1.4%

9 Raymond - The Complete Man 1,272,173 18,947 9,913 0.8% 1.5% 4.3%

10 bewakoof.com 1,242,090 227,955 35,698 3.0% 18.6% 52.1%

11 Basics Life 1,075,365 10,445 3,248 0.3% 1.0% 2.4%

12 Flying Machine 1,038,282 2,608 1,509 0.2% 0.3% 0.6%

13 Wills Lifestyle 804,031 1,376 1,962 0.2% 0.2% 0.3%

14 Van Heusen India 771,525 6,777 20,063 2.7% 0.9% 1.5%

15 John Players 706,934 1,952 1,759 0.3% 0.3% 0.4%

16 LP - Louis Philippe 611,823 7,434 11,448 1.9% 1.2% 1.7%

17 Nike Running India 606,184 10,434 36,745 6.5% 1.8% 2.4%

18 Brand Factory Official 551,233 1,172 3,089 0.6% 0.2% 0.3%

19 Craftsvilla 541,733 14,871 -376 -0.1% 2.7% 3.4%

20 Wrangler Denims 529,839 7,976 30,939 6.2% 1.6% 1.8%




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





3,622 Shares

AAP effect..

bewakoof.com

4,643 Shares

Lol..

bewakoof.com

6,075 Shares

Kya kare? Naukari nai milti bhai :P

bewakoof.com

567 Comments

Tag someone who loves Neon Shoes in the comments! That’s all you have to do to WIN!

Gossip Shoes

598 Comments

Honey Singh trolled :D

bewakoof.com

711 Comments

Congratulations to the winners of the Drive for Passion contest. You get to ride on the T-Rex on 22nd December.

Raymond - The Complete Man

14,519 Likes

Dress up in an Allen Solly dress and click a picture of you at your best. Share your photograph with us on #Twitter or #Facebook ...

Allen Solly

20,246 Likes

Mufti Jeans

34,705 Likes

Congratulations to the winners of the Drive for Passion contest. You get to ride on the T-Rex on 22nd December.

Raymond - The Complete Man

Retail - Fashion



25





Telecommunications


1 Vodafone Zoozoos 16,607,248 144,399 281,018 1.7% 0.9% 32.6%

2 Tata Docomo 13,481,430 13,623 -24,424 -0.2% 0.1% 3.1%

3 Aircel India 6,259,720 58,183 246,996 4.1% 1.0% 13.1%

4 Idea 5,406,271 79,032 165,547 3.2% 1.5% 17.8%

5 Airtel India 5,098,787 13,726 19,310 0.4% 0.3% 3.1%

6 Reliance Mobile 1,428,305 2,695 3,599 0.3% 0.2% 0.6%

7 MTS India 1,412,579 72,135 318,799 29.2% 5.8% 16.3%

8 Vodafone India 809,361 7,270 29,143 3.7% 0.9% 1.6%

9 Spice Mobiles 547,398 37,478 171,259 45.5% 7.7% 8.5%

10 Dish TV 508,256 7,372 21,516 4.4% 1.5% 1.7%

11 Videocon Telecom 316,868 583 144 0.1% 0.2% 0.1%

12 Loop Mobile 278,614 643 -293 -0.1% 0.2% 0.1%

13 YOU Broadband 248,388 1,346 5,301 2.2% 0.6% 0.3%

14 Virgin Mobile India 229,353 2,104 9,910 4.5% 0.9% 0.5%

15 TxtWeb 200,412 678 2,277 1.2% 0.3% 0.2%

16 FLY MOBILE 156,044 149 -2,094 -1.3% 0.1% -

17 Uninor 132,457 935 1,210 0.9% 0.7% 0.2%

18 Mobikwik 112,575 274 159 0.1% 0.2% 0.1%

19 T24 Mobile 111,504 131 -279 -0.3% 0.1% -

20 Tech Mahindra Business Services - TechMBS 104,765 159 -518 -0.5% 0.2% -




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





855 Shares

This Zoozoo loves talking to trees. Do you have a unique habit too? Share it with the Zoozoos by posting it in the comments ...

Vodafone Zoozoos

1,210 Shares

Do you feel lost without your smartphone? Well he certainly does! Meet him in our new ad that’s #MadeFor smartphones ...

Vodafone Zoozoos

1,281 Shares

Vodafone ZoozoosIt’s ‘Rolling On the Floor Laughing’ day in the Zoozoo world! Here’s how you celebrate it: a. Tell a joke b. Fall down c. Laugh ...

506 Comments

Putting democracy to true test might be a good Idea or not! Join our Twitter conversation and tell us, if you think common ...

Idea

580 Comments

Nelson Mandela’s administration inherited a country with a huge disparity in wealth and services between white and ...

Idea

1,748 Comments


Vodafone Zoozoos

20,713 Likes

The perfectionist of Bollywood, Aamir Khan has established himself over the years, as one of the front runners of Hindi ...

Idea

21,181 Likes

This week’s Idea presents Koffee wiith Karan features the ‘Student of the Year’ trio - Alia Bhatt, Sidharth Malhotra and ...

Idea

102,551 Likes


Vodafone Zoozoos

Telecommunications



27





TV Shows


1 MTV Roadies 7,503,344 231,131 177,545 2.4% 3.1% 23.4%

2 MTV Splitsvilla 3,117,424 95,336 112,697 3.8% 3.1% 9.7%

3 Kaun Banega Crorepati Official 2,750,717 74,871 277,049 11.2% 2.9% 7.6%

4 Coke Studio at MTV 2,473,875 20,748 66,747 2.8% 0.9% 2.1%

5 Satyamev Jayate 2,302,233 18,069 88,361 4.0% 0.8% 1.8%

6 Taarak Mehta Ka ooltah Chashma 2,292,154 109,623 226,567 11.0% 5.0% 11.1%

7 V D3 - Dil Dostii Dance 1,925,772 71,790 89,036 4.9% 3.8% 7.3%

8 My Indian Idol 1,667,947 15,161 39,253 2.4% 0.9% 1.5%

9 Madhubala - Ek Ishq Ek Junoon - Colors 1,282,570 130,608 221,001 20.8% 11.2% 13.3%

10 Dance India Dance 1,096,585 29,131 160,491 17.1% 2.9% 3.0%

11 BBC India 1,077,720 31,005 116,077 12.1% 3.0% 3.1%

12 MTV Unplugged (India) 1,001,973 39,241 107,691 12.0% 4.2% 4.0%

13 Jhalak Dikhhla Jaa 852,645 39,459 164,675 23.9% 5.2% 4.0%

14 Miley Jab Hum Tum 771,645 3,638 12,913 1.7% 0.5% 0.4%

15 India's Got Talent 600,860 17,439 69,002 13.0% 3.1% 1.8%

16 Balika Vadhu - Colors 585,686 28,737 35,865 6.5% 5.1% 2.9%

17 Drive with MTV 578,522 2,931 10,283 1.8% 0.5% 0.3%

18 Top Gear India 544,869 21,839 18,926 3.6% 4.1% 2.2%

19 Bournvita Quiz Contest 541,898 157 -1,158 -0.2% - -

20 Khatron Ke Khiladi 517,159 4,786 19,490 3.9% 0.9% 0.5%




#1

#2

#3

Likes

#1

#2

#3

Comments

#1

#2

#3

Shares





FLASHBACK! Did you expect Madhu to ever become a superstar heroine? Check this out: http://bit.ly/Top10Twists

1,166 Shares

Do you think Madhubala is the TOP ACTRESS of COLORS TV? Check out the top 5: http://bit.ly/Top5Actresses Agree with us?

1,393 Shares

Did you wish our Superstar Madhu a Happy Birthday? Send in your wishes now! http://bit.ly/ColorsWebsite

2,919 Comments

Aakhir Bulbul ne Popatlal ko aisa kya kaha jise sun kar Popat ke hosh ud gaye? Any guesses?

3,845 Comments

#Throwback Thursday! Which look of Madhubala do you think is better? http://bit.ly/ColorsWebsite

4,994 Comments


34,564 Likes

FLASHBACK! Did you expect Madhu to ever become a superstar heroine? Check this out: http://bit.ly/Top10Twists

39,680 Likes

Do you think Madhubala is the TOP ACTRESS of COLORS TV? Check out the top 5: http://bit.ly/Top5Actresses Agree with us?

43,481 Likes


1,042 Shares

TV Shows






Madhubala - Ek Ishq Ek Junoon - ColorsTaarak Mehta Ka ooltah Chashma







Methodology

Report PeriodThe India Facebook Performance Report covers the weeks from December 1, 2013 to January 1, 2014.

Data CollectionThe data for this report was captured daily at 12 midday from December 1, 2013 to January 1, 2014. The collection of data is automated through the Facebook API to ensure that times collected are as close to simultaneous as possible.

Global PagesFor global pages, our figures are calculated using only the fans assigned to the country specific page allocated to the Indian region.

Fan Growth This is the difference between a brand’s fans (likes) on December 1, 2013 compared to the January 1, 2014 figure, presented as a whole number and as a percentage.

FansThe Fans figure is the number of fans (likes) captured on January 1, 2014.

Engagement FigureThe collected engagement figure relates to a seven day period ending on the collected date and time. The average, taken daily, represents an average weekly figure of people talking about the brand.

Engagement Rate The widely accepted metric called the “engagement rate” is the relationship between the engagement figure average and the fans (likes). The engagement equation is:

The average engagement rate for each page was calculated by using the daily engagement figure and number of likes from December 1, 2013 to January 1, 2014.

Share of EngagementThis is calculated using the sum of each industry’s top twenty brand pages’ average engagement,

for the period of the report, then calculating each brand pages share of that sum.

Statistical CalculationsThe mathematical and statistical foundations of this report have been produced in consultation with 95th Percentile Pty Ltd. (John Ward).

Selection of BrandsThe brands displayed are not a complete list of those incorporated within the study, but are representative of those brands leading the way in each vertical. We expect and welcome suggestions for additional brands for inclusion in future reports. To submit your Facebook page for consideration, please visit: http://socialpulse.co/indiafbreport

Engagement Figure

No. of Fans

= Engagement Rate %

Brand Engagement Figure

Industry Top 20 Engagement Figure

= Share of Engagement Activity %



http://socialpulse.co/indiafbreport



About Us

Everything you need to drive social success.

Social Pulse™ is the world’s leading social media automation tool. We help you make data driven decisions when it comes to marketing, service and sales – decisions that will impact your net income.

Social Pulse™ helps you:

Track with Social Pulse Analytics

Understand your audience, reach, frequency, engagement and financial measures.

Create with Social Pulse Publishing

Seamlessly post, schedule and manage your complete content calendar.

Listen with Social Pulse Monitoring

Examine conversations on the web about your products, brand and competitors.

Engage with Social Pulse Realtime

Intuitively manage the complexity of digital real-time customer service, increasing response performance and significantly reducing costs.

Find out more about what Social Pulse™ can do for you.www.socialpulse.co

Social media automation tool

Lucio RibeiroMD Social Pulse™ +61 3 9696 9176 [email protected]



http://www.socialpulse.co
