2. Facebook Presence PresenceF-CommerceWhile users spend more
and more time on Facebook communicating with friends and networks,
brands have so many different opportunities to create strong
interactions with them on this platform.Facebook activities now
came to a maturity level and brands are looking for different
engagement methods rather than daily conversations.As the ultimate
social network globally, Facebook presence is almost as important
as a website for a fashion brand.From F-Commerce to integration
with other social networks like Instagram, social games to creating
exclusive applications Facebook is a main destination for fashion
brands.Time SpendEngagement ModelsApps IntegrationThe Facebook page
of the year in 2012, Bergdorf Goodman is a good example for this
new type of engagement. They have integrated social platforms
Polyvore and Instagram with specific apps into their Facebook
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