#STEPHMEDJERIMelbournian communications enthusiast looking to make it

BIG in the public relations industry. Lover of fashion, literature and animal welfare. I actively seek out information

on Australian media, public relations professionals and fashion PR in hope to further myself in this growing industry.

stephaniemedjerigloco14.blogspot.comstephmedjeri.flavors.me

PROFESSIONAL ENGAGED PERSONA Melbournian communications enthusiast looking to make it BIG in the

public relations industry. Lover of fashion, literature and animal welfare. I actively seek out information on Australian media, public relations professionals and fashion PR in hope to further myself in this growing industry.

In my studies in Communications I have focused on the growing changes in the PR industry from traditional media to the online media revolution. Whilst new technology has made it easier for professionals to connect with their target public's through social media and online user targeting, it has also put strain on the traditional media industries as consumers have the ability to get personalised information online.

In my current public relations internship at a PR agency I am further learning the importance of engaging with audiences both in traditional and digital media forms. It has been an educational experience which I hope to utilise the knowledge I've learnt in my future PR career and communication studies.

What drives me each morning is the my burning desire to learn and if you ever see me I am constantly consuming media or have a book in hand.

PROFESSIONAL ENGAGED PERSONA I am looking to use this identity project to further myself professional in the PR industry. By targeting

the following groups:

1. Potential Employers- PR Professionals in Melbourne2. Fashion PR Professionals3. Australian Media

I am looking to start and be involved in conversations around public relations, fashion, and Australia media. I think it’s important to appeal to these groups when attempting to get into the PR industry because a lot of the time employment is gained through contacts and networking is very important for this industry.

I will appeal to this group by discussing topics around what is happening in the industry and general marketing communication information. I will try to position myself as an informed individual in the field by engaging with key players around the hot topics of the day.

My designated #hashtag name is:

#stephmedjeri

I have chosen this name for two reasons. Firstly, @stephmedjeri is my Twitter name and it will be useful to increase my visibility online. Secondly its the short version of my name, not too long and your own name is the greatest signifier of your own identity. It is especially useful having an uncommon name to make you stand out and be remembered.

The category which I am looking to position myself in can be described as:- PR- Online Communications- Fashion PR - Australian Media news- Global Communications

STRATEGIES Approach

Tone: Conversational when answering and replying to individuals to make it more personal. Professional tone when prompting original Tweets

I am looking to appeal to individuals in the PR and media communications industry. I am looking to do professional networking and align myself with other professionals in this industry.

I will be Tweeting around major global PR events and weekly on PR topics. I will also discuss literature I have been reading and articles about the industry.

Tactics Twitter- professional platform for discussing current events, industry news and

key topics. Blogger- Main source of personal thoughts in industry to share my own articles. Linked In- professional networking tool used for employment purposes. Google plus- discussion of communication topics Pinterest- visual display of what makes me who I am

My hashtag #stephmedjeri will be used across these platform to develop my brand.

BLOG POSTS http://stephaniemedjerigloco14.blogspot

.com.au/2014/08/the-yellow-brick-road-to-media-mapping.html

http://stephaniemedjerigloco14.blogspot.com.au/2014/08/identity-in-modern-world.html

http://stephaniemedjerigloco14.blogspot.com.au/2014/08/to-tweet-or-not-to-tweetthat-is-question.html

TWITTER

TWITTER

PINTERESTStephanie Medjeri pin board as a visual representation of everything I stand for professionally and personally.

www.pinterest.com/stephmedjeri/stephanie-medjeri

DIAGRAM OF PLATFORMS

Stephanie

Twitter

Blogger

Google Plus

LinkedIn

Pinterest

Main communications run through sharing articles from Blogger to Twitter and Google Plus

LinkedIn articles will only be shared on Twitter

Pinterest is a stand alone platform which will mainly be shared on Twitter