MILLENNIALSHow to Reach

a WWF Case Study

We all want to be relevant!

HIP, COOL &POPULAR

WE WANT OUR BRANDS TO BE

That means connecting withMillennials & GenZ

Why?

Because Millennials have anestimated spending power of

$200 Billion...

... and GenZ is already a biggergeneration in the U.S. thanMillennials & Baby Boomers

Gen

Z

Gen

Y

Boomers

World Wildlife Fund always findingenius ways to connect to

younger generations...

... Like with their use of emoji intheir #EndangeredEmoji

campaign

#LastSelfie campaign targetedMillennials on Snapchat, focusing

on their love of taking selfies

WWF would Snapchat images oftigers, pandas and dolphins...

then ask their followers toscreenshot the selfies and post toTwitter before they disappeared

Did it work?

You bet!

Posted by40,000TwitterUsers inone week

Seen by 120million

Twitter usersin one week

It took 3days toreach themonthlytarget

Read the whole story:

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