M a r c o R o s s i

M I L L E N N I A L S :H o w T o C a t c h T h e m

I n d e x

# Why - Intro# Who Millennials are# What Millennials are looking for# How we can catch them# Sources/About me

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To hire talents, we have todefine the ideal clustertarget and the most effectiveways to catch them byLinkedIn.

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The so called «Millennials»are now the generationalcluster on which Companiesare looking for.By 2020 they will make up50% of the workforce

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Today’s top-performing Millennials are socialleaders. LinkedIn is currently used by 87millions of Millennials.

Millennials make up 38% ofLinkedIn’s users base globally.

Over 11 million global Millennialdecision makers are on LinkedIn

38%

12%

30%

More than 2 million Millennials onLinkedIn hold marketing roles, and about30% of these are decision makers.

Millennials are the generation born between 1980 and themid 2000s.They’re Digital Natives (92% use internet daily, 75%have a social networking profile and 59% cite internet astheir main source of news)

1946-1964 1965-1979 1980-2000 2001-2010

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It’s the largest, most diverse generation aroundthe globe with some common features:

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CREATIVE

TECH-SAVVY

CAREER DRIVEN

Millennials pay attention to the innovation:

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of Millennials feel innovation is essential for business growth

believe business innovation improves society

78% 71%

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66% 62%

say innovation is a critical requirement in choosing a potential employer.

describe themselves as "innovative"

Millennials pay attention to the innovation:

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LinkedIn surveyed 5,000+ Millennials across theworld to what Millennials want in a job:

67% 60% 51%

Advancement Opportunities Better Pay Challenging work

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The data gathered from the survey also shed 1important insight on Millennials

Millennials extensively research companies online.

They spend a lot of time researching companies and their cultures.

Compared to other generations, they’re more likely to use online job boards,company career web pages, and social media to hear about a new jobopportunity.

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• Millennials represent 30% of long-form publishers on LinkedIn, even though we’re less than 25% of total members.

Data show what Millennials publish and engage withon LinkedIn:

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Data show what Millennials publish and engage withon LinkedIn:

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So, in order to actively catch them, I proposeto put online on LinkedIn:

1) Video Spot Campaign2) «Flyer» Campaign

H o wVideo Spot Campaign

E.G. for an Automotive Industry, the video canrepresent a dialogue between a sales man and acustomer who speak about a car but in realitythey’re brand responsible and HR who speaksabout the characteristics of an ideal candidate(«performing», «2.0», «autonomous»…)

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«Flyer» Campaign

I N F OTraditional Self Descritpion:My name is Marco, I’m 29+3 years old and I’ve been working in HR Dept of FCA since2010. I'm strongly interested in everything that's related to innovation 2.0,communication and technology and I always try to implement them in HR Processes and,in general, in my working experiences.

Self Description: #2.0 #thinkin’ out the box #continuos improvement@ any place of work

Self Description:

Self Description It.linkedin.com/in/hrmarcorossi

S o u r c e s

√ Linkedin: The Millennial Playbook√ http://www.goldmansachs.com/our-thinking/pages/millennials/√ http://www.slideshare.net/wearesocialsg/digital-in-2016√ https://http://wearesocial.com/it/blog/2016/01/report-digital-social-mobile-in-2016√ http://www2.deloitte.com/global/en/pages/aboutdeloitte/articles/millennialsurvey.html

√ https://it.wikipedia.org/wiki/Generazione_Y√ http://www.pewresearch.org/topics/millennials/