Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

  • Published on
    09-May-2015

  • View
    331

  • Download
    0

Embed Size (px)

DESCRIPTION

If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."

Transcript

  • 1.1 Jeff Fromm Co-Author Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. EVP at Barkley, a fiercely independent ad agency. Copyright 2013 by Barkley. All rights reserved.

2. 2 Submit questions! 5 people who submit questions will receive a free book! 3. 3 The Definition of Brand Value We Knew and Loved DIED. Copyright 2013 by Barkley. All rights reserved. 4. 4 Copyright 2013 by Barkley. All rights reserved. The New Definition of Brand Value Brand Value = Functional, Emotional & Participative Benefits Price 5. 5 Images via respective sites.Copyright 2013 by Barkley. All rights reserved. MILLENNIAL MINDSET 6. 6 QuickTime and a H.264 decompressor are needed to see this picture. Copyright 2013 by Barkley. All rights reserved. 7. 8 Copyright 2013 by Barkley. All rights reserved. 8. 9 QuickTime and a MainConcept H.264 decompressor are needed to see this picture. 9. 10 To get full access to all the reports check out my linkedin profile: www.linkedin.com/in/jefffromm/ 10. 11 Copyright 2013 by Barkley. All rights reserved. 11. 12 Copyright 2013 by Barkley. All rights reserved. 12. 13 The Participation Economy Copyright 2013 by Barkley. All rights reserved. 13. 14 Creative Excellence to Content Excellence Copyright 2013 by Barkley. All rights reserved. CREATIVE EXCELLENCE CREATIVE EXCELLENCE 14. 16 Copyright 2013 by Barkley. All rights reserved. 15. Useful Is The New Cool. Write this down... 16. 18 So Here Are The Six Rules: Engage early adopters of new technology. Build a listening and participation strategy. Make them look good among peers. Design a sense of adventure and fun into your brand. Embrace disruption. Keep their loyalty. Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 17. 19 RULE 1: Engage Early Adopters of New Technology Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 18. 20 Millennials are 2.5x more likely to be early adopters of new technology Source: American Millennials: Deciphering the Enigma Generation. Joint research by Barkley, BCG & SMG.Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 19. 21 Do You Have a Tech Roadmap? Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 20. 22 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 21. 23 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 22. 24 QuickTime and a H.264 decompressor are needed to see this picture. Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 23. 25 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 24. 26 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 RULE 2: Build a Listening and Participation Strategy 25. 27 Source: American Millennials: Deciphering the Enigma Generation. Joint research by Barkley, BCG & SMG.Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 One-third of Millennials say they like a brand more when the brand uses social media 26. 28 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 27. 29 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 28. 30 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 29. 31 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 30. 32 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 31. 33 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 32. 34 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 33. 35 QuickTime and a GIF decompressor are needed to see this picture. Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 34. 36 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 35. 37 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 36. 38 QuickTime and a GIF decompressor are needed to see this picture. Source: http://weknowgifs.com/wp-content/uploads/2013/03/googly-eyes-meerkat.gifCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 37. 39 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 38. 40 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 39. 41 Taco Bell Joins The Snap Chat Community Images via TwitterCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 40. 42 Images via TwitterCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 Taco Bell Shares Secret: The Beefy Crunch Burrito is Back 41. 43 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 RULE 3: Make Them Look Good Among Peers 42. 44 Source: American Millennials: Deciphering the Enigma Generation. Joint research by Barkley, BCG & SMG.Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 70% of Millennials are more excited about a decision theyve made when their friends agree with them 43. 45 Images via Warbyparker.comCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 44. 46 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 RULE 4: Design a Sense of Adventure and Fun into your Brand 45. 47 Source: American Millennials: Deciphering the Enigma Generation. Joint research by Barkley, BCG & SMG.Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 69% of Millennials say they consider themselves adventurous 46. 49 QuickTime and a decompressor are needed to see this picture. Images via Freebirds Facebook PageCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 47. 50 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 RULE 5: Embrace Disruption 48. 51 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 49. 52 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 Meet Michael 50. 53 QuickTime and a decompressor are needed to see this picture. Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 51. 54 82,693 25,019 10,087,490 Stats of April 23, 2013Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 52. 55 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 RULE 6: Keep Their Loyalty 53. 56 Source: American Millennials: Deciphering the Enigma Generation. Joint research by Barkley, BCG & SMG.Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 45% of Millennials will go out of their way to shop at stores offering rewards programs 54. Implici t Loyalty Explicit Loyalty vs. 55. 58 Image via southwest.comCopyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 56. 59 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 What if you have an iconic brand with an older core audience? 57. 60 Copyright 2013 by Barkley. All rights reserved. 1 2 3 4 5 6 1 2 3 4 5 6 58. 61 Storytelling vs. Storydoing 59. 62 www.sharelikebuy.com ANA DISCOUNT CODE: ANA4SLB 60. 63 Sneak Peek for ANA Members... 61. 64 The Millenial Generation Becomes Parents! Go to millennialmarketing.com to get a taste of our newest research and learn more at our Share Like Buy conference in September! 62. 6565 THANK YOU Copyright 2013 by Barkley. All rights reserved. @ jefffromm | jfromm@barkleyus.com | www.sharelikebuy.com

Recommended

View more >