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Nonprofit Webinar Series The next generation of communications.
How to Create a Viral #GivingTuesday Campaign
I How to Create a Viral #GivingTuesday Campaign
GoToWebinar Housekeeping: Attendee Participation
To listen in:• Choose “Mic & Speakers” to use VoIP• Choose “Telephone” and dial using
the information provided
• Submit questions and comments via the Questions Panel
• Polls will appear during the presentation, please answer accordingly
• Survey to follow the conclusion of the presentation
Note: Today’s presentation is being recorded and will be provided to you within a week.
Your Participation
I How to Create a Viral #GivingTuesday Campaign
GoToWebinar Housekeeping: Submitting your Questions
• Please continue to submit your text questions and comments using the Questions Panel
• Please raise your hand to be unmuted for verbal questions.
For technical difficulties, please contact [email protected]
Your Participation
I How to Create a Viral #GivingTuesday Campaign
Speakers Introduction
Overview
#GivingTuesday by the Numbers
Baseline Campaign
Best Practices, Creative Ideas and Examples
Resources
Bonus Segment: Empowering Nonprofit Communications
Q&A
Webinar Agenda
UniVoIP welcomes you!
I How to Create a Viral #GivingTuesday Campaign
Industry Expert Speakers
Susan McPherson Joclyn Goss Shannon Boren
I How to Create a Viral #GivingTuesday Campaign
#GivingTuesday: A Brief Overview
#GivingTuesday is a global day of giving that launched in 2012. It has become a movement fueled by the power of Social Media and collaboration.
Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season.
Just like every major retailer offers Black Friday deals, every Nonprofit should take advantage of the spirit, collective energy and possibilities of #GivingTuesday.
I How to Create a Viral #GivingTuesday Campaign
#GivingTuesday: By the Numbers
2012 2013 2014 20150
20406080
100120140
Amount raised (in millions)
Countries Participate
Donors in 2015
Twitter Impressions
71 700k 114B
I How to Create a Viral #GivingTuesday Campaign
#GivingTuesday: Keep in mind….
mean gift
of donations were made via mobile
online donations
$107
17%
57%
Source: Blackbaud
I How to Create a Viral #GivingTuesday Campaign
The Baseline for #GivingTuesday Participation
Determine your campaign theme – will it be standalone, a kickoff to your year-end campaign or both?
Join the #GivingTuesday campaign and sign up as an official partner.
Figure out the resources and assets you’ll need to make the campaign a success.
Ensure your website is ready to go and optimized for both mobile and online donations.
Create consistent but platform-specific marketing messages and materials for your social, email and other online channels – don’t forget text!
Be sure to thank all donors and report back on progress.
I How to Create a Viral #GivingTuesday Campaign
POLL #1: How many employees are at your organization?
Join the Conversation
I How to Create a Viral #GivingTuesday Campaign
Consider: Seeding the Message
#GivingTuesday conversation starts trending NOW. It’s time to start seeding the message with your audiences.
I How to Create a Viral #GivingTuesday Campaign
Consider: Matching
Matching prizes can increase the probability of giving by up to 40%.
I How to Create a Viral #GivingTuesday Campaign
Consider: Offline Events
4 in 5 millennials are motivated for the opportunity to work on a cause they are passionate about.
I How to Create a Viral #GivingTuesday Campaign
Consider: Deploying Your Employees & Advocates
Give employees and advocates everything they need to fundraise or spread the word on your behalf.
I How to Create a Viral #GivingTuesday Campaign
POLL #2: What is your organization’s yearly #GivingTuesday
Campaign budget?
Join the Conversation
I How to Create a Viral #GivingTuesday Campaign
Consider: Tapping into #Unselfies
The #UNselfie flips the concept of selfies on its head – and gives your donors an easy way to increase your nonprofit’s visibility.
I How to Create a Viral #GivingTuesday Campaign
Consider: Creating a Landing Page
Make sure your landing page tells a story but also drives audiences to action – on desktop and mobile.
I How to Create a Viral #GivingTuesday Campaign
Consider: Building in Real-Time Urgency
People are inspired by other people. Keep your audience fully in the loop about progress throughout the day.
I How to Create a Viral #GivingTuesday Campaign
Consider: Doing Something Fun on Social
Make #GivingTuesday your own and get creative with it.
I How to Create a Viral #GivingTuesday Campaign
POLL #3: What form of communication does your organization mostly use to connect with donors and supporters?
Join the Conversation
I How to Create a Viral #GivingTuesday Campaign
Consider: Not Asking for Money
Be sure to offer your audience other ways to get involved aside from a monetary donation.
I How to Create a Viral #GivingTuesday Campaign
Take Advantage of #GivingTuesday’s Resources
Here is a sampling of what’s available:
I How to Create a Viral #GivingTuesday Campaign
The #GivingTuesday Timeline
NOW OCTOBER NOVEMBER DECEMBER
Plan story and theme
Set goals
Contact partners
Find a match
Secure participation from volunteers
Begin building landing page
Announce your plans
Send a save the date
Plan for offline event(s)
Provide volunteers with advocacy kit
Start social posts
Ensure all employees are in the loop
Consider pitching media
Go big on social
Launch your landing page if you haven’t yet
Finalize advocacy activities
Finalize day-of events and engagements
Be sure someone is monitoring and engaging on social media all day
Say thank you
Measure results and gather insights
Keep momentum going for end of year campaign
I How to Create a Viral #GivingTuesday Campaign
Empowering Nonprofit Communications
BONUS SEGMENT
Featuring the success story of:
www.ourhouse-grief.org
I How to Create a Viral #GivingTuesday Campaign
About OUR HOUSE Grief Support Center
The OUR HOUSE mission is to provide the community with grief support services,
education, resources, and hope. Since 1993, OUR HOUSE has helped thousands of grieving
children, teens, and adults as they embark upon their journeys to hope and healing.
www.ourhouse-grief.org
Mission
I How to Create a Viral #GivingTuesday Campaign
Our House Partners with UniVoIP to Power Progress
“Initially we just wanted to cut our costs but then we started thinking about our future growth and what that meant. We then connected with UniVoIP to help us
adopt a cloud-based phone solution that would keep our people and our locations connected as we continued to grow.”
Joclyn Goss, OUR HOUSE
I How to Create a Viral #GivingTuesday Campaign
Enhanced collaboration and communication between all offices.
Received advanced VoIP phones at no cost and enjoys monthly communication cost savings.
One service provider and one low monthly bill to manage all locations.
Employees experience continuous communication and productivity from anywhere with advanced mobility features.
Experiencing Superior Communication in The Cloud
Benefits experienced after modernizing our communication infrastructure:
I How to Create a Viral #GivingTuesday Campaign
POLL #4: Would your organization be interested in learning
how to modernize its communication infrastructure just like Our House did?
Join the Conversation
I How to Create a Viral #GivingTuesday Campaign
[email protected]@susanmcp1
Q&As
@univoippbxFacebook.com/univoip
Linkedin.com/company/univoip