Upload
wedidit
View
244
Download
0
Embed Size (px)
Citation preview
How to Pull Off a Wildly Successful #GivingTuesday Campaign
Instructors
Mark Shreve Director of Client Success | WeDidIt
Andrew LittlefieldFundraising Education & Resources | WeDidIt
Lorraine Shamah Fundraising Coach | WeDidIt
#GivingTuesday
Flickr user n.karim
Black Friday
Planning
Setting Realistic Goals
What’s Realistic?
Assets
• Email – 56%• Facebook – 25%• Website – 10%• Search – 5%• Twitter – 3%• Other – 1%
#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
Get Creative
Flickr user Zoe
Social Media Planning
Pre-write your social media posts to save time and improve
quality.
Building Hype
“Wal-Mart Sales”
• Email – 56%• Facebook – 25%• Website – 10%• Search – 5%• Twitter – 3%• Other – 1%
Launching
Pre-Launch Email Promotion
Flickr user stu_spivack
Find your strongest supporters
9/10 campaigns that reach 40% go on to meet their goal.
Incentives
Flickr user Alan Cleaver
I supported
on #GivingTuesda
y
[INSERT YOUR ORG
NAME]
Page Optimization
Setting up your campaign page to maximize its potential to capture donations.
Mobile Friendly
40% of donation page traffic on the WeDidIt platform comes from tablets and mobile
devices.
Page Copy
Visuals
Social Sharing
Email Promotion
• Keep emails short
• End with a call-to-action
• Include a link
Tips
Perfect Your Subject Line
Good:“put your cat on TV”
Bad:“CHECK OUT OUR CAMPAIGN!!!!!!”
#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
Viral Hooks
Incentivize Sharing
Closing & Following Up
Encourage Personal Asks
DON’TBE A“THASKER!”
Get theminvolved.
Questions?
?? ?? ??
#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
Fundraising just got smarter, not harder.
InsightsTargeted donor
prospecting helps you
uncover new major gift
donors and social
influencers
MobileTake donations
anywhere, anytime, no
hardware required. All
while capturing donor data.
CampaignsSet-up
crowdfunding campaigns with ease, with your branding and
style.
DonationsAccept year-
round donations online with high
converting, beautifully designed
donation pages.
Peer-to-PeerEmpower anyone to
fundraise on your behalf.
Supporters can set-up
fundraising pages with ease.
Fundraising tools for data hungry fundraisers.