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Viral marketing campaign of the year mtv unmasked

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Page 1: Viral marketing campaign of the year   mtv unmasked
Page 2: Viral marketing campaign of the year   mtv unmasked

WHY UNMASKED?

TV, PRINT AND RADIO ARE CONSTRAINED AND CENSORED. PEOPLE DON'T SPEAK THEIR MIND ON THEM AND CONFORM FOR FEAR OF BEING JUDGED

Page 3: Viral marketing campaign of the year   mtv unmasked

UNMASKED IS UNCENSORED, RAW AND COMPELLING CONTENT UNDER THE INTRIGUE OF A MASK.

UNMASKED IS DISCUSSING NOT SO OFTEN TALKED ABOUT TOPICS WITHOUT FEAR OF JUDGEMENT OR CENSORS!

4 PEOPLE

Page 4: Viral marketing campaign of the year   mtv unmasked

Brash, regressive, loud, volatile

Flashy, naive and a lot of nonsense

Rigid, eloquent, liberal and gay

Traditional, agitated feminist, lacks means

THE FACES

Their persona and contradictions come out under the mask

Page 5: Viral marketing campaign of the year   mtv unmasked

Having silicon in your breasts is not healthy !

Sachin Tendulkar is not a demi-god..he’s

a selfish cricketer

‘Fuck Buddies’ is a reality which parents

refuse to accept

Every Muslim is a Terrorist!

Page 6: Viral marketing campaign of the year   mtv unmasked

Are f*** buddies more practical than relationships? Is it justified to see all Muslims as "suspects"? Fake or real...Is it ok to get a boob job? I Indians who work outside should be cut off from the country? Will giving Kashmir to Pakistan end the Indo-Pak conflict? Sachin is just another sportsman – He doesn’t deserve all the demigod accolades! I Is it fair to abort a physically challenged unborn child? Is incest justified if there is a real mutual attraction? Should prostitution be legalized? I India doesn't deserve to be a free country. We would have been a far better country today under the British Raj.

UNMASKED TOPICS

Page 7: Viral marketing campaign of the year   mtv unmasked

Videos released every Mon, Wed & Fri on:+ Unmasked Micro-site

Page 8: Viral marketing campaign of the year   mtv unmasked

+ Unmasked Micro-site+ MTV India on FacebookUnmasked promoted on our 2 Million+ fans MTV India Facebook community.(Currently 3 Million Fans)

Page 9: Viral marketing campaign of the year   mtv unmasked

+ Unmasked Micro-site+ MTV India on Facebook+ YouTubeEach video is promoted on the Official MTV IndiaYouTube channel

Page 10: Viral marketing campaign of the year   mtv unmasked

+ Unmasked Micro-site+ MTV India on Facebook+ YouTube+ Roadies on Facebook - Unmasked videos also promoted on Roadies Facebook community with 1.1 million fans (Currently 3.5 Million Fans)- Each post got more than 7L impressions.

Page 11: Viral marketing campaign of the year   mtv unmasked

+ Unmasked Micro-site+ MTV India on Facebook+ YouTube+ Roadies on Facebook + MTV India on TwitterTweets are made kick starting a conversation with our 2.4 lakh twitter community before a video is posted. (Currently 3.8 lakh followers)

Page 12: Viral marketing campaign of the year   mtv unmasked

1 million+ impressions per post

Each Unmasked post on the MTV India & MTV Roadies Facebook community

garnered 6 lakh to 1 million impressions each!

Page 13: Viral marketing campaign of the year   mtv unmasked

~1500 likes per post5000+ comments

25,000+ Views / Video The topics were hand-picked which attracted maximum comments and

intense debates.

Page 14: Viral marketing campaign of the year   mtv unmasked

The fans love it too!

Page 15: Viral marketing campaign of the year   mtv unmasked

Is hitting women ever justified?

Topics: Is hitting women ever justified?

Page 16: Viral marketing campaign of the year   mtv unmasked

Would India be a better country today under the British Raj?

Page 17: Viral marketing campaign of the year   mtv unmasked

Facebook comments: Should prostitution be legalized?

Page 18: Viral marketing campaign of the year   mtv unmasked

Some Feedback!

Page 19: Viral marketing campaign of the year   mtv unmasked

66122 Views

Views on the website

Highest viewed videos

Is sex before marriage a sin?

Does size matter? Do women need to sleep with their bosses to climb the corporate ladder?

Shaitan Unmasked

46478Views54811 Views

81063 Views

Page 20: Viral marketing campaign of the year   mtv unmasked

Total no of views

Total no of Comments

Total no of Likes

The Results

1.2 Million

281804

78859

Page 21: Viral marketing campaign of the year   mtv unmasked