How Facebook Boost Wastes Your Money 2014 by Jomar Hilario

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How Facebook Boost Wastes Your Money

by Jomar Hilario


“There may be a thousand little

choices in a day. All of them count.”

-Dr Shad Helmstetter


Have you seen a Facebook Ad?


Check your Facebook newsfeed and go to

the very top.


The first post would be from a friend.


Now check the next post.


This is a Facebook Ad.


You might say, “I want to promote my business there.”


How do you do it?


There are 2 ways you can make FB ads.


First way is through „Boost‟.


Just create a post on your page


and then click „Boost‟.


Facebook will guide you through the next steps.


Second way is through „Power Editor‟.


But before you can use Power Editor,


you need to use Google Chrome as your browser.


Then type the url https://www.facebook.com/ ads/manage/powereditor.


You can also access through

http://business.facebook.com


then click „Use Power Editor‟.


Or through „Ads Manager‟


then click „Power Editor‟.


Boost seems simpler and more direct to

the point


while Power Editor seems like there‟s much more to do.


Too many steps and clicks.


Boost is straightforward but with less options.


Power Editor has more options, more decision making for

you.


But WAIT!!!


See how these little decisions make your ads more effective.


With Power Editor you can target by

device.


Targeting desktop users, mobile users, or both?


You want iOS users or Android users, or both?


Any mobile user or only those connected thru WIFI?


What if your ad directs people

to a video?


Anyone who is not on WIFI,


possibly with a limited data plan,


might not continue to watch your video.


So why even include them in your target

audience?


Or what if your ad is about a mobile app?


What if your ad wants people to download an app


and it runs on iOS only?


Power Editor lets you have control

over those details.


You can also target by audience.


Though „Boost‟ can target your page fans

and their friends,


and also target based on their interests,


you can do the same and more in

„Power Editor‟.


You can target by lookalike audience


or target based on your website‟s

visitors.


Do you want to track website conversions?


Conversion what?


After clicking the ads, did your audience


buy a product?


Or subscribe to your newsletter?


Or did they just disappear?


With the use of a conversion pixel that Facebook provides


(a.k.a short piece of code)


you can track which part of your website was reached.


That‟s what website conversion tracking is

about


“But what‟s sold is sold!”


“Do I have to know which ad made the

sale?”


Of course, one ad may have brought your more sales


while another ad – nothing.


That already shows you which ad you

should keep.


You now see the value of these steps

and decisions?


You want to make sure that people seeing your ads


are those who are truly interested.


And you want to see proof that it works.


You just can‟t do these in „Boost‟.


Now let‟s talk about cost.


The minimum daily budget for Boost and Power Editor


are the same.


Approximately $1 or P40 a day.


There‟s no difference anyway so does it

even matter?


Yes it does!


It matters that you spend $1 or P40

efficiently.


If you have this type of client,


“As a small business owner I have no time (nor inclination) to study this and so the Boost

post is perfect.” - a comment from Caroline in a post by

Social Media Examiner


or if you yourself are a business owner,


consider the following questions.


Are your ads an expense

or an investment?


Do you make ads for the sake of

making ads?


Or do you make ads because


you want a return on your investment?


Let‟s say you have a budget of P40 per

day.


And that Facebook estimates that

amount,


to reach about 1,500-3,900 people


Will you pay to reach 3,000 people


even if only 12 will be interested in your

product?


You‟re spending P40 for only 12 potential buyers


According to the Math, that‟s 40 divided by 12


Or P3.30 for each person who acted on

your ad


With Power Editor, reach the same

number of people


yes still 1,500-3,900 people


with the same amount of money,

P40


but this time with a better audience.


If you created a better audience,


you could get more people from your

group of 3,000


to be interested in your product.


If 90 out of 3,000 people got the

attention of your ad,


you‟re spending P40 for 90 potential buyers.


Just the same as above, that‟s 40 divided by 90


Or only P0.44 for each person who acted on

your ad.


Which tool gave you more value

for your money?


It‟s not just about the money you can

spend.


It‟s about being able to target the right

audience.


And Power Editor is the better choice for

that.


If you use the targeting options wisely


you can get more prospective buyers in

Power Editor.


Here‟s a scenario:


If you‟re a small biz owner selling school bags,


would you rather advertise on a

billboard in EDSA


hoping that students stuck in traffic will see your billboard?


Or would you setup a booth


in a school during enrollment?


Boosted posts focus on reach,

not on your objective.


Are you ready to get better results from

your ads?


Let Jomar Hilario guide you


Access your lessons now:

http://jhilario.com/va202emailonly


“You don‟t learn to walk by following rules. You learn by doing, and by falling over.”

-Richard Branson


Photo credits : http://www.kitguru.net/laptops/mobile/matthew-wilson/android-and-ios-make-gains-in-uk-market-share/ http://www.facebook.com http://www.socialmediaexaminer.com/facebook-boost-posts-promoted-posts/ http://commons.wikimedia.org/wiki/File:Google_Chrome_icon_(2011).png