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111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Marketing Master Insiders
Creating Online Storesby Jomar Hilario
211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Creating online stores lang
don’t work
311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
If there are no traffic sources
411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
So step 1 is create the traffic sources
511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Traffic Sources = Blog
611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Traffic Sources = Facebook Page
711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
STORE
FACEBOOK PAGEBLOG
811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
STORE
FACEBOOK PAGEBLOG
911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
STORE
FACEBOOK PAGEBLOG
1011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
1111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
1211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
STORE
FACEBOOK PAGESBLOGS
FORUMS, DIRECTORIES
1311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Just to be clear,online stores cannot be
alone.
1411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
You must create traffic sources that link to the
store.
1511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Types of Online Stores
1611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
ETSY.COM
1711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
1811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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1911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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2011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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2111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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2211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Using Photos to Market Your Products on the
Store
2311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
http://www.payvment.com/blog/
2411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
http://www.payvment.com/blog/
2511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
http://www.payvment.com/blog/
2611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
If you’ve no lights, use SUNLIGHT (morning)
2711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Use accurate colors
2811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Photograph from every angle
2911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
The more photos, the better
3011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Plan to use DSLRsOr pocketcams in bright
sunlight.
3111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Buy textured papers/wallpapers in bookstores for
“surface” effects.
3211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
3311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Print, Put Object on Top of the Printed Paper
3411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
3511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
http://yoga.prevention.com/matsandmore_reviewed/Paperless_Gift-Wrapping_with_Japanese_Furoshiki.php
3611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Good photographs are super important to your
selling.
3711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
3811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
3911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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4811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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5011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
You Truly Serious: Read the ETSY Store Making Guide
http://jhilario.com/etsybook
5111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Now you’re saying..I want one like ETSY!
5211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
To create a Standalone store
(may sariling .com)
5311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
5411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
5511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
..
5611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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5711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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5811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
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5911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
To create a Standalone store
(may sariling .com)
6011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
SHOPIFY.COM
6111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
6211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
6311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Add a store to FacebookOnly
6411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
PAYVMENT.COMAdd a store to Facebook only
6511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
6611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Prepare an image for your product,
description, name and price
6711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
You also need a verified paypal account. Go here:
http://paypal.jomarhilario.com
6811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
6911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
ECWID.COMAdd a store into your
FB or Blog or Site
7411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
7811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(FB) Play with it!http://jhilario.com/
ecwiddemo
7911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Solo Stores:
http://www.ohhellomagpie.com/shop.htmlhttp://mammamiu.com/
8011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Video: How to Add a store into your FB or
Blog http://jhilario.com/ecwidvideo
8111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Simple Payment Link to Your Blog / Posts
8211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Create a payment button sa paypal
8311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
OK - PHPOK - Gives
8411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Just download an image from Google:
8511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
And make it clickable
8611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
http://jhilario.com/makepaypalbutton
8711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
QAndAQAndA
QAndA
QAndA QAndA QAndA QAndA
QAndA
8811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Q: Should you use Trust Seals?
8911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Use Seals to Increase Trust, but personally...
9011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
9111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Q: What Payment systems should you
avoid?
9211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
People are given more than 3 pages of info to fill up before buying.
9311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Google Checkout-Work for sellers not in
the Philippines
9411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Authorize.net-Work for sellers not in
the Philippines
9511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Actually, since Paypal is the leader in online
payments...
9611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
It’s better if you have just PAYPAL to accept
payments
9711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Paypal will accept credit cards and paypal.
9811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Authorize.net doesn’t accept paypal
payments.
9911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
So if you’ve got Authorize.net
You still need PAYPAL!
10011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
BONUS
10111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Using Pinterest to Promote your Online
Store
10211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
10811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Use a nice looking image and...
10911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
Always write your store .com at the
bottom.
11011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
11111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
11211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
11311/17/11
© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
I Will be Here!
On Tuesday...
Where will you be, Steven?
11411/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
It’s Friday morning..are you having fun with your family? Yes, you can!
11511/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
(watermark it)
It’s Friday morning..are you having fun with your family? Yes, you can!
Filipinova.com
11611/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
11711/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
11811/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
11911/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
12011/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
12111/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
How to WATER MARK your 2,000 images:
http://jhilario.com/masswatermarkwindows
Download IRFANVIEW first
12211/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
If you’re too lazy to create/select a NICE
photo = FORGET PINTEREST.
12311/17/11© 2012 jomarhilario.com Learn More Online Marketing Now
THANK YOU!