Upload
arabnet-me
View
29
Download
1
Embed Size (px)
Citation preview
#GoLive
Meghan Doyle
@megodoyle
Twitter MENA
#Momentum
820M+global addressable
audience
2016 Daily Active User Growth
+3%+5%
+7%
+11%
Q1 Q3 Q4Q2
Source: Twitter Internal 2016
2016 Advertiser Momentum
Source: Twitter Internal 2016, Q4’16 Earnings Call
in Ad Engagements151%
Cost per Engagement40%
most used language on Twitter
3rdARABIC
SOURCE: Twitter Internal Data, 2016
since September 2016
72%Daily Usage among
Twitter users
SOURCE | Nielsen, GCC
85%Video
Penetration
#GoLive75%
of the viewing audience is under
35 years old
LIVE
#MyDubaiNewYear
Twitter Partnered with Emaar to broadcast the New Year’s Eve Fireworks through the Global Twitter Live-stream.
The stream was a first of a kind in MENA, and one of the first globally.
LIVE
46K mentions of #MyDubaiNewYear in 24 hours
Q4 #GoLive
10%
52%
38%
News & PoliticsSportsEntertainment
Live Video Categories
600 Hours of Live Video Consumed
400 Live Events
31M Unique Viewers Globally
Source | Twitter Internal, All unique viewership counts referenced herein are based on unique user ID and the MRC video view standard
SOURCE | Twitter Live Video Research, Neuro Insight, 2016
Twitter Live Video vs. Online Video
+33%emotional intensity
+63%positive perception +45%
engagement
Apple TV App of the Year
300 premium partners
Premium Content from Broadcaster /
Publisher / Content Creator
2
+ +
1
Pre-Roll with your
Brand message
Promote the pre-rol l and cl ip
to your target audience
Twitter Premium Pre-Rolls How it Works
3
Predictable outcome
Safe environmentQuality content
8MImpressions over 8 match days
1.34MMales 18-35 in KSA reached
Periscope 360This new immersive and interactive live video format provides 360 degrees of interactive context
Periscope ProducerBroadcast high quality streams from devices beyond a phone or tablet
Use external sources, including streaming software, hardware encoders, and professional cameras
vv
What will you do tomorrow to be better than you were today? #IAmTheCompetition
New Balance UK@NewBalanceUK
Tweet
11/8/16, 8:50 AM
196 RETWEETS 581 LIKES
Promoted
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
Tweet #BeUnstoppable
Tweet #UpTheMiles
Conversational VideoEnable users to engage with and share your content, maximizing earned reach vv
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
12:22
Coldplay @coldplay Phoenix, Tulsa, Dallas and Denver - you can request a song for the band to play when #AHFODtour reaches you! Info: http://coldplay.com/request-a-song…
395 1.7K
Giacomo Dorsei @giacomodorsei 1sTomorrow @NewBalanceUK, I will #OwnMyWorkout #IAmTheCompetition
Tweet #BeUnstoppable
Tweet #UpTheMiles
vv
Tomorrow @NewBalanceUK, I will #OwnMyWorkout #IAmTheCompetition https://t.co/HgdSFgpWU2
12:22
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
Tweet140
returnspace123
MNBVCXZ
LKJHGFDSA
POIUYTREWQ
I’mTheI
Giacomo Dorsei @giacomodorsei
The Year Ahead for Twitter
Live
1
The best place to see what’s happening in the world around you
Conversational
3
Immersive content to serve our users in delivering what’s happening
Premium
2
Access to the best content happening around the world from hundreds of top publishers
#ThankYou
@megodoyle