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Getting Social About
Social Media
Meredith Whitefield
St. John Lutheran Church, Cypress, TX
Getting Social About Social Media
Discuss social media practices from St. John perspective.
Share resources, tips and experiences.
Exchange knowledge!
About Me
St. John Lutheran Church
St. John Social Media
YouTube
Social Media Resources – The 4 P’s
PEOPLE PROCESS PLAN PERFORMANCE
Who is
responsible?
How do we get
this done?
How
often?
What’s the point?
How do we
measure it?
St. John Social Media Plan
PEOPLE PROCESS PLAN PERFORMANCE
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Short quotes, scripture, 30 second video, pictures,
announcements, outside links (YouTube), GIFS
2-3 personal tweet/day
May also include RT’s from congregational
members using @stjohncypress and/or
#stjcypress or other influential speakers
Impressions, Engagement,
RT’s, Favorites, Replies,
Mentions, Number of
followers, use of #stjcypress
facebook.com/
SJLC.Cypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Full quotes from worship, scripture, videos, MOIs,
announcements, “what’s going on at St. John”, Pastor
blog
1-2 post/day
Posts should reflect the message from
Worship. Posts regarding “calendar”
information should affect a large group
(entire congregation, youth, etc.)
Likes, Comments, Shares,
Check-Ins, Views (on
video), Reviews, use of
#stjcypress
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Pictures of previous events, announcements, around
campus, scripture, quotes
1-2 post/day
Search photos for mentions and/or #stjcypress
Use of worship quotes, song lyrics, and bible
verses
Encourage leaders to take pictures
Likes, Comments, Shares,
Number of followers,
mentions, set location, use
of #stjcypress
Photo Resources
o Unsplash
o Visual Hunt
o Pixabay
Photo Resources
Canva
o Quick
o Easy
o Professional
Other Free Resources
Best PSD Freebies—Graphics,
Fonts, Icons, Advertising, Clip
Art, etc.
Creative Market—Free Fonts,
Graphics, Photoshop
Brushes/Textures
St. John Social Media
YouTube
o Tweet Deck (Free)
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite
o Scripture
o GIFS
o Announcements
o Campus Activities
o “What’s Trending”
o RTs
o Grum Dashboard
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite
o Crosspost (EEK!)
o Different Captions
o Boomerangs
o Countdowns
o <1 Minute Videos
Women’s Bible Study
High School Campout
Vacation Bible School
#HASHTAG
Church Hashtag
(#stjcypress)
What is local to your town?
30 opportunities to reach
out
o Facebook Scheduling
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite
o Get Verified!
o Help people find
your page
o Easy to do
o Scripture
o Announcement
Videos
o Registration
o >1 minute videos
o Behind the Scenes
o PEOPLE!
Christmas at St. John
Body Language Series
Early Childhood Center
Matters of Importance Announcements
o Respond Quickly
o Acknowledge
People
o Keep It Real
o Have Fun!
Christmas in the Arts
Teen Life Center Diaper Drive
Bloopers
Facebook Ads
o Target Audience
o Invite New People
o Does the work for
you
What Works?
What Works?
What Works?
What Works? – Cardboard Testimonies
What Works?
What Doesn’t Work?
What Doesn’t Work?
What Doesn’t Work?
What Doesn’t Work? – Count Candy
Join the Conversation!
Q&A
facebook.com/meredithwhitefield
Thanks for coming!
w: 281-373-0503
c: 713-632-5640
@meredith921
@merewhitefield
