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Flame, Flow & Flood during Social Media Week Rotterdam 22 september 2014 An artist experiences enthusiasm on different levels. He is inspired, is jamming with his fellow musicians & that some point the crowd goes wild. Rijn Vogelaar will co-present with James Whelligan, lead guitarist & vocalist from the UK band band “Whelligan”. Rijn and James talk about these three moments of enthusiasm. The Flame (Inspiration), the Flow (Jamming) & the Flood (the crowd) and translate them to the business world. Looking at the world through the eyes of a musician will give a new perceptive on business and the way we do qualitative research.
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DYNAMICS OF THE SPREAD OF ENTHUSIASM
FLAME, FLOW, FLOOD
WWW.SUPERPROMOTERACADEMY.COM
BLINDNESSENTHUSIASM
1. FOCUS ON IMPROVEMENTS 2. FOCUS ON DETRACTORS 3. NEGLECT PROMOTERS
WHY ARE WE BLIND?
NOTHING GREAT WAS EVER ACHIEVED WITHOUT ENTHUSIASM.
– RALPH WALDO EMERSON
ROCKBAND
HOW DOES YOUR COMPANY BECOME A ?POPIDOL
HOW DO YOU BECOME A
WHAT THE INTERNET TELLS US
THE FLOW OF ENTHUSIASM ISN’T CAPTURED IN THE BELL CURVE
DE ENTHOUSIASME TRILOGIEDEEL 1HOW TO FIND THE
THE MAJOR QUESTIONS IN LIVE
WHAT WILL I BECOME?
WHAT HAVE I ACCOMPLISHED?
HOW WILL I SURVIVE TODAY?
HOW ENTHUSIASM STARTS A JOURNEY
ENTHUSIASM IS FRAGILE
WORKSHOP
!
!
WHAT WERE YOU ENTHUSIASTIC ABOUT WHEN YOU WERE YOUNG?
FOLLOW THE
CHALLENGE/ FOCUS ON STRENGTH
(POSITIVE) FEEDBACK
PLEASURE
http://msopr.com/files/deadmau5_drew_ressler_small70.jpg
GAMES & FLOW
PURPOSE
DE ENTHOUSIASME TRILOGIEDEEL 1
CUSTOMER CENTRICITY
FLOW
ALLOWED TO BECUSTOMER CENTRIC
CREATE ENTHUSIASM
COMPLIMENTS
POSITIVE FEEDBACK
COMPLIMENTS1. RECEIVE
COMPLIMENTEN1. RECEIVE
2. GIVE
FORECAST THE
SUPERPROMOTERS
CREATING WAVES OF ENTHUSIASM
SHARE
INFLUENCE
ENTHUSIASTIC
SUCCESS MOTIVATION
STRATEGYCO-CREATION
WHY RELEVANT?
MARKETING/ SALES SERVICE/ HR/ STRATEGY DEVELOPMENT/ DESIGN
7129 4195
14275circles of trust
WHICH STEPS?
1
DEFINE +FIND
2
LISTEN +UNDERSTAND
3
ASSIST
WHERE CAN YOU FINDYOUR
SUPERPROMOTERS?
ACTION SUPERPROMOTER
SOCIAL MEDIA IS THE DOMAIN OF SUPER- & ANTIPROMOTERS
WEBCARE ACT OF FRIENDSHIP
SUPER- PROMOTER SUPPORTKNOW THEM CREATE (MORE) ENTHUSIASM
SUPPORT SHARING & ENLARGE INFLUENCE
Porsche
Porsche
ENTHUSE
INVOLVE
SUPPORT
