SS Rotterdam

8/6/2019 SS Rotterdam

http://slidepdf.com/reader/full/ss-rotterdam 1/13

SS Rotterdam



Introduction

• Project Description

• Methodology



Stakeholders

• Woonbron:

– Managing Director

• De Rotterdam:

– HR Director

• Municipality of Feijenoord

– Former Chair

– Present Chair• Interns from in SS Rotterdam



Stakeholders Map

PRIVATE SECTORS PUBLIC SECTORS

WoonbronInvestor (biggest share),initiator, advisory board,

housing for the students

RotterdamMunicipality

Infrastructures,facilitating the MoU

Sub municipality of Feijnoord

Secretariat, coordinatethe whole projectsinitial

capital, give permits

LEARNING ON THEROTTERDAM

De RotterdamCoordinating the business

in the ship, work experiences for the

interns

Educationalinstitutions

Interns supply



TextsWOONBRON DE ROTTERDAM FEIJENOORD EDUCATIONAL

INSTITUTION(EXPECTED)

• To emphasiseon social andeconomicbenefits of the

south(Katendrecht)

• To increase jobentrepreneurship for the newinhabitants

• To providestudents forinternship

• To improve the

image of theneighbourhood

• To preservecultural identityof the area

• To create good

neighbourhoodin Katendrecht

• To reduce unemployment

• To improve theimage of the

area• To create profit

by stimulatingdevelopmentand attractingtourism

• To increasechanges of being employed

• To increase

enrolmentthroughinnovative wayof learning

• To improve thestudents skills

and capacitieson the jobtraining

To devel

opthe

Neighbourhood of

Katendrech



PracticesDe Rotterdam Woonbron

• Increased number of interns• Improved image of Katendrecht

• Achievements are difficult to measure

Higher investment cost than it wasestimated

Educational Institutions Feijenoord

• Increased the skills of students

•They are able to do their thesis

• Exposed to multiple skills

• Katendrecht becomes better neighborhood in terms of employmentand safety

• Community are able to participate inprojects

• Increased Tourism

• mprovement in infrastructure

• More opportunities for investment

• Preserving historical symbol

• Reduced exclusion

Achievements

Education,

EconomicImprovement, and Image

of Katendrect



Organisational Culture

CLAN ADHOCRACY

HIERARCHY MARKET

Stability &Control

Municipality

De Rotterdam

Woonbron

Educationinstitutions

In

ternalF

ocus&

Inte

gration

E x

t er n al f a c t or &

d

i f f er ent i at i on

Flexibility &

Discretion



DifficultiesDe Rotterdam Woonbron

• Conflicting interests

• Difficulty to reconcile commercial andsocial goals

• Political interference/election inertia

• Different work ethics between thepartners

– The government is slow in decision-making

– The curricula of the schools conflict withthe daily routine of the ship (conflicting

schedules between schools and the ship)

• No clear arrangements of contributionwith other partners in terms of finances

• Economic crisis

• High cost of renovating the ship

• Less commitment from theGovernment to give subsidy regardingWoonbron status as housingassociation.



Difficulties (Cont)Educational Institutions

(Students insights)

Feijenoord (Present)

• Supervisors from the ship arefew

• Less interactions/mentorshipwith the supervisors

• Less communication with thedepartments in the ship

• Weak coordination with otherdepartments

• Delay of the project because DeRotterdam needed to comply tobuilding standards

• Less commitment on social

responsibility and participation of SSRotterdam

• Focus shifted from social-oriented toprofit-oriented

•Delay of the project becausestandards cannot be met (fire, safety,power)

• The ship caused traffic jams andpollution

• Delay caused by lack of finances

• Renovation work was very huge

• No formal agreement with themunici alit of Fei enoord



Conceptual Framework

Text

Practice

StructuralPosition

Organizational culture



Analysis

1. There are relationships between problemoccurred in projects with Organizational Cultureof each stakeholder and Structural Positionwithin the project.

•Example:

– The problem of complicated procedure along thepreparation of the project. Related to culture of Government which is procedural oriented.

– Problem of focus sifting from social benefit orientedinto more profit oriented. Related to culture of private

sector which is market oriented.



Analysis (Cont)

2. The similarities and differences between TEXT and PRACTICE

Similararities:

• Educations.• Economic Improvement.

• Image of Katendrecht

Differences: Objectives in TEXT and

PRACTICES• Woonbron will gain profit in the future troughthe improvement of Katendrecht.



Conclusion andRecommendation

Documents

SS Rotterdam