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Rotterdam Conference on Academic Libraries
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Leah KrevitRice University
The Rest of Us
Stephen Abram, MLSGale Cengage Learning
Rotterdam, June 17, 2010
FutureReady
These slides will also be availableat Stephen’s Lighthouse blog
The struggle for the future of academic libraries
21st Century Strategies
• Content Access• Bricks and Clicks• Tricks• Communities• Impact• Reach• Programs• Social links
“The Internet has now progressed to its infancy”
What Are Academic Libraries For?
• Changing Dynamics• Collections and memory curation• Access and service• Non-partisan, non-commercial• Social Glue• Community• Learning• Interaction
Bricks, Clicks and Tricks
Are we going to a totally build it yourself world?
Imagine IKEA merging with Daimler Benz...
OK – What is happening that
will change everything?
Google Books
Settlement
Google Editions:
Bookstore
SEO: Search EngineOptimization
SMO: Social Media Optimization
I my customers
TransmogrifyingContainers
Mobile
Geo-IP
6 Tricks You Can Do Right Away
• Number Six:
• Go Beyond Statistics• Google Analytics• Foresee
What We Never Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the first
time. 29% found our products via the library website. 59% found what they were looking for on their first search. 72% trusted the content more than what they found on
Google. But, 81% still use Google.
Driving User to the Library
• Encyclopedia.com• HighBeam• WorldCat• iPhone Apps• Questia• Geo-IP measures• Etc.• Watch for more . . .?
BroadbandWhitespace
The Cloud…printing…servce…storage
Populate the world with
widgets & API’s
The Article Economy++
Format Agnosticism
The Yahoo!/BingiPhone,
FacebookMigration
Devices like iPads,
Kobo, Kindles,
eDGe, and Mobile
Supporting the 21st Century book experience?
Kobo, Amazon, Apple, iPDF, etc. . . .
What about censorship?Freedom of expression?Freedom….In general
Make Sense of
Social
The Experience
OK – Now let’s ask ourselves what our users really, REALLY want.
Observe Your Users
Context is King,Contact is Queen,
Curation is the foundation not Content.
Trans-LiteracyMove beyond reading & PC skills • Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy
• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Reputation, Etc.
A Third Path
Growing up from books,Extending the experience
These are exciting times.
Choose between achieving a dynamic and exciting future vision or longing
for a nostalgic past.
The power of libraries
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Gale Cengage LearningCel: + 1 416-669-4855
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
