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FIU’s Social Media Channels
SWOT Analysis Maytol MaorMaribel CruzNathalie HenriquezDillon MarcelinAndres Diaz Jose Gonzalez
Founded in 1972, Florida International University is As Miami's first and only public research university, offering bachelor's, master's, and doctoral degrees, FIU is worlds ahead in its service to the academic and local community.
Vision:Florida International University will be a leading urban public research university focused on student learning, innovation, and collaboration.
Mission:Florida International University is an urban, multi-campus, public research university serving its students and the diverse population of South Florida. We are committed to high-quality teaching, state-of-the-art research and creative activity, and collaborative engagement with our local and global communities.
FIU’s Culture
Strengths:
Post at least once every day, keeping the account active
Post interesting & relatable content that is constantly shared by students and alumni
Page is a constant check-in point on Facebook, giving more activity
Tags companies and organizations in posts, showing positive support
Reaches out into the community to find content
Content or organized
Content is mostly pictures or videos, making it eye appealing
Weaknesses: Doesn't share posts, only posts original content
Low rate of shares, likes, and comments on posts
Only 99136 people like the page
Doesn't connect to other social media accounts of FIU
Opportunities:
Make Page is a constant check-in point on Facebook, giving more activity
Can tags companies and organizations in posts, showing positive support
Can reach out into the community to find content
Constantly accepting new students.
Threats: University of Miami has over 200,000 likes
Many different FIU pages
People might rate FIU low if they have a bad experience at the school and that shows publicly
Strengths Very active twitter feed, constantly updating and tweeting Appealing layout, fits the FIU characteristics Has 24.4k followers Stays up to date with current events
Weaknesses Although it has 24.4k followers, that amount is only 44% of
the currently enrolled 55,000 students Lack of engagement with students
TWITTEROpportunities
There is a large student base to acquire FIU is constantly expanding, keeping a need for updates According to a survey done, approximately 80% of college
students use Twitter Every new incoming class, increases this statistic
Threats There are many different FIU twitter accounts Lack of school pride Students are more willing to follow other bigger schools’
accounts
Strength Informative Articles Business Oriented networking site Groups with similar interest Career growth opportunities Credible professional accounts
Weakness Scattered small presence Difficult to communicate directly Very low user engagement Its inactivity cannot be used as a source of
accurate information
Opportunities To expand globally since we are an
International University Innovate better ways of communicating
globally Improving the lack of inactivity
Threats New Professional networking sites The inactivity tarnishes the credibility of their
site.
Strengths: Gives you an in-depth look
to the FIU Staff Starts their own trending
topic through the use of hash tagging
HIGH quality photos Post every single day Hashtag campaigns are
successful and high user engagement
They speak on some certain current events going on
Weaknesses: They may post only once
or twice a day They should have more
followers Should follow more
people Need to highlight more
of the different campuses FIU has
Didn’t highlight the community around FIU
Opportunities: Follower Growth Following Growth Awareness for what’s going on in campus
Threats: Lack of outside Community presence Lack of Service events
Strengths Useful
responses Responds to
high volume of messages
Refers question answers to the right departments
Weakness Low media content
(not enough illustrations)
Not a frequently checked social media
Not a popular social network
46% of users of Tumblr are in the ages of 16-24, a very hard demographic to reach.
TUMBLR
Opportunities Opportunities to reveal new media Inform more about campus events Custom content can be posted for a more custom
experience
Threats Could be exposed to spam accounts No privacy settings Other university profiles Facebook, Twitter, and Instagram will always reach
a larger audience.
TUMBLR
Strengths: Reaches a wide range of
users Boards can be made to suit
everyone’s likes and needs. Pictures are eye-catching
and organized. Innovative environment:
Interest offers its users unique products
Users can find pins easily and track in which board they found them.
Weaknesses: Considered a site the for
only women The site does not offer a
board, or direction just FIU gear.
The site is not advertised on the FIU website, as a result it only has 775 followers.
Its inactivity cannot be used as a source of accurate information
Opportunities: Pinterest is ever-growing and expanding their business Drive traffic to the site by pinning links on the official
FIU site and other social media channels
Threats: It allows for copycat sites, to offers home made
products Reputation, some pins are scams or spam.
Thank you!
https://library.fiu.edu/about-us/mission-and-vision https://www.linkedin.com/ https://www.facebook.com/floridainternational/?ref=br_rs http://www.fiu.edu/about-us/ www.Instagram.com www.tumblr.com http
://studybreakscollegemedia.com/2014/social-media-statistics-how-college-students-are-using-social-networking/
http://www.fiu.edu/about-us/rankings-facts/index.html http://www.slideshare.net/ https://www.linkedin.com/pulse/?
trk=nav_responsive_sub_nav_pulse www.pinterest.com
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